Finding the right way to market your construction company can be a difficult thing to do. Depending on the market, it can be so saturated that you have to do something to stand out from the crowd while coming across as responsible and reliable. Group texting provides a way to communicate with current clients, provide… View Article
You may have heard about how great text message marketing is, but you may still be hesitating to adopt it. Most of the statistics used to demonstrate the power of SMS marketing remain generalized across all industries, making some marketers or business owners wondering if the trends hold up in their industry. Marketing tools for… View Article
That’s what customers are doing a lot of their time, and that’s how to reach them. If you tried to count the number of ways businesses can reach customers nowadays, you’d be up all night — for a month. With communication technologies advancing at breakneck speed, the number of new apps, gadgets, online services and… View Article
The personal chef business is in the midst of a renaissance. Many people are finding it more affordable to bring someone into their home to cater, cook meals for a particular health condition, or provide a wonderful meal than to go out or hire a restaurant to cater an event. Despite the recent boom, it… View Article
While every organization hoping to raise money has a unique situation with unique aims, they should all take the same first step when launching a fundraising campaign: defining their mission and what they’d like to accomplish with their initiative. “Once you have that clear goal in mind, you’ll need to determine how best to achieve… View Article
Approximately 40 percent of consumers shop online through smartphones and tablets, and an increasing number of people solely rely on their smartphones for accessing the Internet. Online retailers can take advantage of these increasing numbers by making it easy for consumers to shop right through their smartphone. One way to do this is through incorporating… View Article
For any marketing campaign to work, it is essential that you have a keen understanding of your customer’s needs, motivations, and behaviors. One way to gain insight into this is to look closely at the data you capture from your customer interactions. By knowing as much information about your customers as possible, it is easier… View Article
Text message marketing can be a powerful tool, but it takes more than just implementing a program to succeed. There are many marketing mistakes that businesses make that can cause their group texting program to fail. Luckily, you can learn from others by avoiding the most common text marketing mistakes. Forgetting to Add a Call… View Article
Customer engagement has become one of the biggest buzzwords in the marketing industry in the last few years. Engaged customers are those who have an emotional attachment to your company, and according to Business Journal people are using their emotions to drive their buying decisions more than ever before. This means that advertising is no… View Article
It has been said that the only constant in life is change. This adage can also be applied to mobile marketing. Your text marketing strategy will likely change over time as your business’ mobile program grows. Your customers may evolve with your business, and your mobile subscribers may respond better to one type of message… View Article
