For the average mobile user, managing contacts can be a real pain. You forget to delete old numbers, enter some contacts multiple times and generally make a mess out of your contact list. Those problems are compounded for businesses that maintain mobile lists. Yet mobile lists are essential to marketing because users open more than… View Article
SMS has emerged as an unparalleled channel to reach customers. But even if you think texting is a great idea for your business, you may have some questions which is great! We’re here to help! Here are some basic SMS facts and explanations to help you get rolling: Will People Be Happy to Get Texts… View Article
SMS marketing has massive potential to take your business to the next level. Text messages have a high open rate and response rate. However, you are limited to just 160 characters, which makes it difficult to create the perfect message. Do you struggle with sticking to 160 characters to get your point across? The following… View Article
When it comes time to develop your group texting program, you have many decisions to make. Among them is which service provider you use. One element that might differentiate certain ones is their ability to use long codes rather than solely relying upon shortcodes. What is the difference? Let’s take a look. Short Codes 101… View Article
2017 has already had its share of major disasters and emergencies. Two destructive hurricanes have already left devastation across Texas and Florida. The West Coast is burning, and storms continue to get bigger all across the country and the world. Although you do not want to live in fear you want to ensure your company… View Article
When you receive a text message from a business, what does the number look like? Most likely, it is a five- or six-digit code known as a short code. However, your business does not have to follow suit; you can choose to invest in a long code instead. A long code is a 10-digit number… View Article
Your text marketing campaign does not have to just be offers and discounts that you send out every so often. It can also facilitate a long-term dialog, such as through a drip campaign. As people sign up for your texting program, you can easily schedule automated messages that are relevant to a user’s place in… View Article
Before you invest in a new marketing method, it is essential to understand how it will help you to reach your business goals. Otherwise, you could be throwing valuable marketing dollars in the garbage. The following use cases will demonstrate the ways in which your business can use group texting to achieve its goals. Drip… View Article
Customer engagement is crucial to business success. More and more customers now choose where to do business based on subjective factors such as experience and relationships rather than more objective reasons like price and convenience. Therefore, it is essential to find ways to incorporate positive experiences for your customers and regularly engage with them to… View Article
When it comes time to create a text message marketing campaign for your fitness center, it is important to develop content that resonates with your customers. Relevant text message content ensures that you meet your goals for the campaign and your business. Even though text messages are short-form content, what you write still matters. By… View Article
