Latest Articles

7 Tips for Using Your Texting Campaign for Customer Service

April 15, 2017 by
Text messages provide an invaluable tool for interacting with your customers in a wide variety of channels. Almost everyone owns an SMS-enabled phone, and most people carry their phones with them everywhere. With more and more people open to hearing from businesses via text, it is quickly becoming the medium of choice for handling customer… View Article

How to Choose the Right Keyword for Your Texting Campaign

April 12, 2017 by
Keywords are the cornerstone of your SMS marketing program. Depending on the purpose of your program, the size of your company, and many other factors, you might have one or hundreds of keywords. No matter how many keywords you have, it is important to spend time choosing each one to ensure your keyword attracts the… View Article

6 FAQs First Timers Have with SMS Marketing

April 10, 2017 by
Have the many benefits of SMS marketing, such as high open and conversion rates, piqued your interest? As a potential first-time user of this channel, you probably have several questions about it. There is a lot of information swirling around about text marketing, so it is important that you have your facts straight before you… View Article

Social Media and Text Message Marketing: Which is Better

March 27, 2017 by
Experts reviewing the trends of marketing channels speculate that text message marketing is overtaking social media marketing as a more popular — and possibly more effective — medium. Is there any truth to that? Let’s compare the two in a battle to see which one is the better marketing channel. Reach  First, let’s compare the… View Article

Group Texts Need Catchy Keywords

March 21, 2017 by
One of the main focal points of any successful SMS marketing campaign is the keyword or keywords you use. For text marketing, the “keyword” is the term that users text to your special shortcode or number that creates an action. This is usually signing up for messages, but it might also be to: Ask for… View Article

Group Texts Need Compelling Calls to Action

March 15, 2017 by
How do you motivate customers to take action? Your call to action plays a significant role in getting people to act. With a short-form content like SMS marketing, it can be easy to be tempted to forgo the CTA; however, this greatly diminishes your campaign’s efficacy. When deciding what to include in your text, be… View Article

Group Texts Need Captivating Content

March 4, 2017 by
When was the last time you received a text on your smartphone? According to the most recent data, which comes from 2014, the average American sends six texts per day. Now that it’s three years later, we imagine that figure has grown considerably. Believe it or not, though, text messaging isn’t limited to pals who… View Article

Definitive Guide to SMS Marketing Trends in 2017

February 23, 2017 by
SMS marketing has been around for decades, but it is just starting to grow exponentially. Rather than tapering off, text messaging is expected to grow from $55.49 billion to $71.60 billion between now and 2021. Compare this with that of mobile apps, which are seeing little to no growth. Therefore, now is the time to… View Article

Pawan Deshpande of Curata on Effective Content Marketing Strategies

February 17, 2017 by
Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications. We recently checked in with Pawan to get… View Article