Latest Articles

Group Texts Need Compelling Calls to Action

March 15, 2017 by
How do you motivate customers to take action? Your call to action plays a significant role in getting people to act. With a short-form content like SMS marketing, it can be easy to be tempted to forgo the CTA; however, this greatly diminishes your campaign’s efficacy. When deciding what to include in your text, be… View Article

Group Texts Need Captivating Content

March 4, 2017 by
When was the last time you received a text on your smartphone? According to the most recent data, which comes from 2014, the average American sends six texts per day. Now that it’s three years later, we imagine that figure has grown considerably. Believe it or not, though, text messaging isn’t limited to pals who… View Article

Definitive Guide to SMS Marketing Trends in 2017

February 23, 2017 by
SMS marketing has been around for decades, but it is just starting to grow exponentially. Rather than tapering off, text messaging is expected to grow from $55.49 billion to $71.60 billion between now and 2021. Compare this with that of mobile apps, which are seeing little to no growth. Therefore, now is the time to… View Article

Pawan Deshpande of Curata on Effective Content Marketing Strategies

February 17, 2017 by
Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. Pawan is also a blogger for The Huffington Post, the Content Marketing Institute,, Forbes, Marketing Profs, and other technology and marketing publications. We recently checked in with Pawan to get… View Article

Mihail Stoychev of iSenseLabs on Using SMS for Marketing

February 17, 2017 by
Mihail Stoychev, co-founder of iSenseLabs, SMSBump and Fwopy, is passionate about working with small and mid-sized businesses and helping them dream big and grow. He loves the kaizen methodology and believes that every process, product and service can be improved and he also believes in hands-on experiences rather than general advice. We recently checked in… View Article

Francisco Calvo of ARlab About the Future of Augmented Reality

February 16, 2017 by
Francisco Calvo is the general manager of Cristaliza, which is the major owner of ARlab. He is an experienced and reputable technology consultant who now focuses on digital transformation. Francisco took some time recently to educate us on augmented reality and how it will change our day-to-day lives in the future. What exactly does ARLab… View Article

The Case for Access in SMS Marketing Campaigns

February 14, 2017 by
Why would you sign up for an SMS marketing campaign? This is a good question to ask yourself as you develop your own text marketing program. Texts give you access to customers — and they get exclusive access to you. Although many consumers are open to receiving texts from businesses, at the end of the… View Article

The Key Elements of Successful Group Texting

January 24, 2017 by
You’ve signed up to start a group texting campaign. You are so excited and ready to hit send on your first text message. Before you jump into your group texting program, it is essential that you set up a strong foundation. Your foundation paves the way to long-term success. With the right structure in place,… View Article

Expert Interview Series: Bill Achola of On The Effective Use Of SMS Marketing

January 4, 2017 by
Bill Achola is a content marketing consultant specializing in content writing and marketing at He works closely with B2B and B2C companies providing the right content that generates traffic and revenues back to their business. What makes SMS marketing more effective than other, more common, strategies like online marketing? SMS marketing has a higher… View Article