Like any other marketing project, successful SMS campaigns must have the right ingredients and recipe. Although they may be limited to just 160 characters or less, it remains important to develop strong content that converts customers and builds on your company’s reputation and brand identity. There are five foundational aspects of creating a highly-successful SMS… View Article
Text message marketing is a great channel on which to build your brand. You can use texting to increase brand awareness, as well as conform to your brand identity <> as a way to help further solidify it. There are many ways that you can enhance your brand image through text message marketing, but the… View Article
Gen Z’ers are poised to become the next generation of consumers to pay attention to. Many are already in their teen years and spending money on consumer goods and services, making it important to market to them as well as their elders. Brand marketing <> is an essential component of marketing to younger crowds, especially… View Article
Niraj Ranjan Rout is the founder and CEO of Hiver, an app that turns Gmail into a powerful customer support and collaboration tool. We recently checked in with Niraj to learn more about Hiver and why tools like it and text messaging are essential for customer support and marketing. Here’s what he shared: Can you… View Article
What is your brand? You probably hear that a lot. That is because brand-building has become a hot – and necessary – marketing strategy. It is a way to connect with potential customers and stand out from the competition. Get your team together and determine your brand for increased sales. When building your brand, it… View Article
David Saraiva is the CFO of Lifeline Design, a digital agency and software developer based in Ontario, Canada. We had a chance to speak with David about the evolution of digital marketing and learn how text messaging fits into the overall marketing landscape. Tell us a bit about your background. Why are you so passionate… View Article
The holiday season is almost here, so it is time to start planning a stellar campaign to ensure you make the most of it. SMS marketing provides a way to increase sales and reach a broader audience so that you will achieve all your goals this season. Rather than sending the same old tired content… View Article
Magda Urbaniak is the global community manager at Brand24, which builds strong, positive relationships over brands regardless of time and geographical distance. We recently spoke with Magda about effective Internet monitoring and best practices for dealing with commenters on social media and through text messaging. How does Brand24 help companies or brands accomplish their goals?… View Article
After building up a multi-million-dollar property portfolio and then selling his property management business for six figures in 2012, John Wilson returned to his tech-geek roots and applied them to the somewhat antiquated network marketing industry – with startling results. We had a chance to speak with the founder of Marketer Maker about how it’s… View Article
A high open rate. Increased engagement. Better customer service. These are just a few of the lucrative benefits that are connected with SMS marketing. Although it might seem like a simple marketing campaign to run, there is more than just the 160-character message that makes up your texting campaign. For the most effective strategy that… View Article
