The majority of college students use text messaging to communicate with their friends and family. In fact, Millennials and Gen Z’ers text more than they talk on the phone. Take advantage of this to communicate with the students on your college campus by implementing a group texting program. It will help you to engage with… View Article
Andy Shore is the real boy behind Benchmark Email‘s Ask Andy cartoon web series, host of the Heart of Business podcast, blog editor, website copywriter, social media personality and the great smile you remember from that recent trade show, expo or conference. You first got involved with Benchmark email when you replied to a job… View Article
A solid SMS marketing campaign requires strong goals in place. However, many marketers fail to develop objectives and those who do fail to clearly define them. According to a survey by Forrester, a full 57 percent of marketers fail to define their mobile objectives and many who do have vague ones. This makes it difficult… View Article
Text message marketing has several lucrative benefits, such as a high open rate and engagement rate. To get the most out of these potential benefits, it is important that you have a clear, defined objective in mind. The majority of marketers run a campaign with no idea of the purpose behind it. Do not be… View Article
Group texting does not just provide a way for you to communicate with your customers; it is also an optimal way to communicate with your employees. It is important that you find ways to engage with your employees and ensure they remain aware of all important updates. Your HR department plays a key role in… View Article
A strong SMS marketing campaign does more than just find ways to communicate with customers and grow the list of people with whom you communicate. It also creates ways for your customers to engage and interact with your company, whether through buying products or attending events. To get the most out of your program, it… View Article
As summer fades and the temperatures start to cool, it is prime time to have some fall sales to provide a boost to your business before the onset of the holiday season. Text marketing provides a way for businesses to promote sales to their customers. To take full advantage of the lucrative properties of this… View Article
SMS marketing is a versatile medium ready to be used to send out a variety of message content in almost any business in any industry for any reason. Despite this flexibility, there are still message types that most businesses should avoid. These messages can make a campaign falter rather than achieve the goals set in… View Article
There are many analytical tools available to you to measure the success of your text message marketing campaign. With many marketing endeavors, the emphasis is on the return on investment (ROI). However, it is much more important to determine the true effectiveness of your campaign rather than just how good a return you receive. The… View Article
You have been running your SMS marketing campaign for long enough to know exactly to which analytical tools to pay attention to determine how effective your campaign is. Studies have come out touting the high numbers texting has for most of these measurements, but how can you apply these numbers to what you see with… View Article
