Latest Articles

How to Be Compelling in 160-Characters or Less

November 27, 2017 by
SMS marketing has massive potential to take your business to the next level. Text messages have a high open rate and response rate. However, you are limited to just 160 characters, which makes it difficult to create the perfect message. Do you struggle with sticking to 160 characters to get your point across? The following… View Article

Short Codes vs. Long Codes: What’s the Difference?

October 27, 2017 by
When it comes time to develop your group texting program, you have many decisions to make. Among them is which service provider you use. One element that might differentiate certain ones is their ability to use long codes rather than solely relying upon shortcodes. What is the difference? Let’s take a look. Short Codes 101… View Article

In Case of Emergency, Group Texting Can Help

September 29, 2017 by
2017 has already had its share of major disasters and emergencies. Two destructive hurricanes have already left devastation across Texas and Florida. The West Coast is burning, and storms continue to get bigger all across the country and the world. Although you do not want to live in fear you want to ensure your company… View Article

What Are Long Codes and How Do They Work?

August 29, 2017 by
When you receive a text message from a business, what does the number look like? Most likely, it is a five- or six-digit code known as a short code. However, your business does not have to follow suit; you can choose to invest in a long code instead. A long code is a 10-digit number… View Article

How a Drip Campaign Can Benefit Your Business

August 23, 2017 by
Your text marketing campaign does not have to just be offers and discounts that you send out every so often. It can also facilitate a long-term dialog, such as through a drip campaign. As people sign up for your texting program, you can easily schedule automated messages that are relevant to a user’s place in… View Article

3 Compelling Use Cases for Group Texting

August 15, 2017 by
Before you invest in a new marketing method, it is essential to understand how it will help you to reach your business goals. Otherwise, you could be throwing valuable marketing dollars in the garbage. The following use cases will demonstrate the ways in which your business can use group texting to achieve its goals. Drip… View Article

5 Tips for Fostering Customer Engagement with Text Message Marketing

May 31, 2017 by
Customer engagement is crucial to business success. More and more customers now choose where to do business based on subjective factors such as experience and relationships rather than more objective reasons like price and convenience. Therefore, it is essential to find ways to incorporate positive experiences for your customers and regularly engage with them to… View Article

The Best SMS Marketing Keywords for Fitness Centers

May 1, 2017 by
Whether you are just starting out with an SMS marketing program for your fitness center or are looking to add some flavor to an existing one, it’s a good idea to start with your keywords. Your keywords are the foundation for your program. They act as the initial word that your clients send to you… View Article

The Comprehensive Guide to Group Texting for Your Fitness Center

May 1, 2017 by
What kind of relationship do you have with the members of your fitness center? The answer to this question could have a significant impact on the success of your business. Clients expect a positive experience from companies, especially one┬álike a fitness center where they will likely be going multiple times a week. Many people also… View Article