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5 Tips for Fostering Customer Engagement with Text Message Marketing

May 31, 2017 11:21 pm by

Customer engagement is crucial to business success. More and more customers now choose where to do business based on subjective factors such as experience and relationships rather than more objective reasons like price and convenience. Therefore, it is essential to find ways to incorporate positive experiences for your customers and regularly engage with them to foster a stronger relationship.

Text message marketing makes it easy to do this. Text messages have a high open rate, response rate, and conversion rate, and implementing a texting program is inexpensive. Additionally, about 70 percent of customers believe businesses should use texting to communicate with them. If you are interested in using text messages to foster customer engagement, the following tips can help you get started.

Keep It Relevant

 Make sure that your content is something of interest to your subscribers, or else they will opt-out.

Customers respond to content that is relevant to them. Therefore, if you want to enhance customer engagement for your company, you need to be sure that you create text message content that speaks to your subscribers. Segmenting your subscriber list into groups and creating content based on demographics, psychographics, and customer preferences can help you deliver relevant messages. If you send too many messages that have no relevance to a subscriber, they will opt-out, and you lose the chance for continual engagement.

Offers Are Great….

Customers love saving money, and they enjoy feeling like they are getting something exclusive. One way to facilitate this is through sending out special offers to your texting list. This also gives you a reason to engage with them over time continually. Just be sure to mix up what type of offers you send so that they remain new and exciting to your subscribers, keeping them engaged and interested in your program.

But Do More

A strong text message marketing program includes multiple message types. You can also use it for:

  • Text alerts
  • Exclusive information
  • Transactional messages
  • Follow ups with customers
  • Appointment reminders
  • Loyalty rewards
  • Surveys and polls
  • Contests and games

There are many reasons to expand your text message marketing program to incorporate more than offers, and they all come down to one: enhanced customer engagement. Although you do not want to oversaturate your customers with messages — 2-4 per month is typical — it is nice to have options when it comes to engaging with subscribers. You can let them know when you have a new item in stock, or you can follow up after they have expressed interest, seeing if they still want to make a purchase. You can also gather information from them through polls and surveys to improve your business and make them feel more invested.

Two-Way Communication

Let your customers connect with you via text with any questions or concerns they might have.

True engagement comes from building a relationship with your subscribers, and this needs to be two-way. One way to build this type of relationship is to provide a simple way for customers to contact you; for example, through a text message. Customers appreciate being able to use text messaging to communicate with companies. Additionally, texting has a much faster response time. Where emails typically have a 90 minute response time, texting has a 90-second one! This allows you to garner information from customers much more quickly.

An effective text message marketing program helps you build a stronger customer relationship and enhance the overall customer experience.

Try GroupTexting for free and start improving your customer engagement.

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