Categories for Text Message Marketing Tips

5 Tips for Fostering Customer Engagement with Text Message Marketing

May 31, 2017 by
Customer engagement is crucial to business success. More and more customers now choose where to do business based on subjective factors such as experience and relationships rather than more objective reasons like price and convenience. Therefore, it is essential to find ways to incorporate positive experiences for your customers and regularly engage with them to… View Article

7 Tips for Using Your Texting Campaign for Customer Service

April 15, 2017 by
Text messages provide an invaluable tool for interacting with your customers in a wide variety of channels. Almost everyone owns an SMS-enabled phone, and most people carry their phones with them everywhere. With more and more people open to hearing from businesses via text, it is quickly becoming the medium of choice for handling customer… View Article

How to Choose the Right Keyword for Your Texting Campaign

April 12, 2017 by
Keywords are the cornerstone of your SMS marketing program. Depending on the purpose of your program, the size of your company, and many other factors, you might have one or hundreds of keywords. No matter how many keywords you have, it is important to spend time choosing each one to ensure your keyword attracts the… View Article

6 FAQs First Timers Have with SMS Marketing

April 10, 2017 by
Have the many benefits of SMS marketing, such as high open and conversion rates, piqued your interest? As a potential first-time user of this channel, you probably have several questions about it. There is a lot of information swirling around about text marketing, so it is important that you have your facts straight before you… View Article

Social Media and Text Message Marketing: Which is Better

March 27, 2017 by
Experts reviewing the trends of marketing channels speculate that text message marketing is overtaking social media marketing as a more popular — and possibly more effective — medium. Is there any truth to that? Let’s compare the two in a battle to see which one is the better marketing channel. Reach  First, let’s compare the… View Article

Group Texts Need Catchy Keywords

March 21, 2017 by
One of the main focal points of any successful SMS marketing campaign is the keyword or keywords you use. For text marketing, the “keyword” is the term that users text to your special shortcode or number that creates an action. This is usually signing up for messages, but it might also be to: Ask for… View Article