Categories for Text Message Marketing Tips

How to Be Compelling in 160-Characters or Less

November 27, 2017 by
SMS marketing has massive potential to take your business to the next level. Text messages have a high open rate and response rate. However, you are limited to just 160 characters, which makes it difficult to create the perfect message. Do you struggle with sticking to 160 characters to get your point across? The following… View Article

How a Drip Campaign Can Benefit Your Business

August 23, 2017 by
Your text marketing campaign does not have to just be offers and discounts that you send out every so often. It can also facilitate a long-term dialog, such as through a drip campaign. As people sign up for your texting program, you can easily schedule automated messages that are relevant to a user’s place in… View Article

3 Compelling Use Cases for Group Texting

August 15, 2017 by
Before you invest in a new marketing method, it is essential to understand how it will help you to reach your business goals. Otherwise, you could be throwing valuable marketing dollars in the garbage. The following use cases will demonstrate the ways in which your business can use group texting to achieve its goals. Drip… View Article

5 Tips for Fostering Customer Engagement with Text Message Marketing

May 31, 2017 by
Customer engagement is crucial to business success. More and more customers now choose where to do business based on subjective factors such as experience and relationships rather than more objective reasons like price and convenience. Therefore, it is essential to find ways to incorporate positive experiences for your customers and regularly engage with them to… View Article

7 Tips for Using Your Texting Campaign for Customer Service

April 15, 2017 by
Text messages provide an invaluable tool for interacting with your customers in a wide variety of channels. Almost everyone owns an SMS-enabled phone, and most people carry their phones with them everywhere. With more and more people open to hearing from businesses via text, it is quickly becoming the medium of choice for handling customer… View Article

How to Choose the Right Keyword for Your Texting Campaign

April 12, 2017 by
Keywords are the cornerstone of your SMS marketing program. Depending on the purpose of your program, the size of your company, and many other factors, you might have one or hundreds of keywords. No matter how many keywords you have, it is important to spend time choosing each one to ensure your keyword attracts the… View Article