How many automated messages do you have as part of your group texting campaign? You probably have at least one: the confirmation response you send after someone opts into your program. Automated messages are different from what you send out as part of your campaign. These messages are set up ahead of time and then… View Article
Have the many benefits of SMS marketing, such as high open and conversion rates, piqued your interest? As a potential first-time user of this channel, you probably have several questions about it. There is a lot of information swirling around about text marketing, so it is important that you have your facts straight before you… View Article
Experts reviewing the trends of marketing channels speculate that text message marketing is overtaking social media marketing as a more popular — and possibly more effective — medium. Is there any truth to that? Let’s compare the two in a battle to see which one is the better marketing channel. Reach First, let’s compare the… View Article
One of the main focal points of any successful SMS marketing campaign is the keyword or keywords you use. For text marketing, the “keyword” is the term that users text to your special shortcode or number that creates an action. This is usually signing up for messages, but it might also be to: Ask for… View Article
How do you motivate customers to take action? Your call to action plays a significant role in getting people to act. With a short-form content like SMS marketing, it can be easy to be tempted to forgo the CTA; however, this greatly diminishes your campaign’s efficacy. When deciding what to include in your text, be… View Article
When was the last time you received a text on your smartphone? According to the most recent data, which comes from 2014, the average American sends six texts per day. Now that it’s three years later, we imagine that figure has grown considerably. Believe it or not, though, text messaging isn’t limited to pals who… View Article
SMS marketing has been around for decades, but it is just starting to grow exponentially. Rather than tapering off, text messaging is expected to grow from $55.49 billion to $71.60 billion between now and 2021. Compare this with that of mobile apps, which are seeing little to no growth. Therefore, now is the time to… View Article
Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications. We recently checked in with Pawan to get… View Article
Mihail Stoychev, co-founder of iSenseLabs, SMSBump and Fwopy, is passionate about working with small and mid-sized businesses and helping them dream big and grow. He loves the kaizen methodology and believes that every process, product and service can be improved and he also believes in hands-on experiences rather than general advice. We recently checked in… View Article
Why would you sign up for an SMS marketing campaign? This is a good question to ask yourself as you develop your own text marketing program. Texts give you access to customers — and they get exclusive access to you. Although many consumers are open to receiving texts from businesses, at the end of the… View Article
