You’ve signed up to start a group texting campaign. You are so excited and ready to hit send on your first text message. Before you jump into your group texting program, it is essential that you set up a strong foundation. Your foundation paves the way to long-term success. With the right structure in place,… View Article
No matter what type of content you are creating, it is essential that it is written in your brand’s voice. This includes your SMS marketing. As discussed in a previous post <>, your texting campaigns have the ability to help build your brand. However, to do so they must match the voice of your brand,… View Article
Bill Achola is a content marketing consultant specializing in content writing and marketing at Billacholla.com. He works closely with B2B and B2C companies providing the right content that generates traffic and revenues back to their business. What makes SMS marketing more effective than other, more common, strategies like online marketing? SMS marketing has a higher… View Article
Like any other marketing project, successful SMS campaigns must have the right ingredients and recipe. Although they may be limited to just 160 characters or less, it remains important to develop strong content that converts customers and builds on your company’s reputation and brand identity. There are five foundational aspects of creating a highly-successful SMS… View Article
Gen Z’ers are poised to become the next generation of consumers to pay attention to. Many are already in their teen years and spending money on consumer goods and services, making it important to market to them as well as their elders. Brand marketing <> is an essential component of marketing to younger crowds, especially… View Article
Niraj Ranjan Rout is the founder and CEO of Hiver, an app that turns Gmail into a powerful customer support and collaboration tool. We recently checked in with Niraj to learn more about Hiver and why tools like it and text messaging are essential for customer support and marketing. Here’s what he shared: Can you… View Article
David Saraiva is the CFO of Lifeline Design, a digital agency and software developer based in Ontario, Canada. We had a chance to speak with David about the evolution of digital marketing and learn how text messaging fits into the overall marketing landscape. Tell us a bit about your background. Why are you so passionate… View Article
The majority of college students use text messaging to communicate with their friends and family. In fact, Millennials and Gen Z’ers text more than they talk on the phone. Take advantage of this to communicate with the students on your college campus by implementing a group texting program. It will help you to engage with… View Article
Text message marketing has several lucrative benefits, such as a high open rate and engagement rate. To get the most out of these potential benefits, it is important that you have a clear, defined objective in mind. The majority of marketers run a campaign with no idea of the purpose behind it. Do not be… View Article
As summer fades and the temperatures start to cool, it is prime time to have some fall sales to provide a boost to your business before the onset of the holiday season. Text marketing provides a way for businesses to promote sales to their customers. To take full advantage of the lucrative properties of this… View Article
