SMS marketing is a versatile medium ready to be used to send out a variety of message content in almost any business in any industry for any reason. Despite this flexibility, there are still message types that most businesses should avoid. These messages can make a campaign falter rather than achieve the goals set in… View Article
There are many analytical tools available to you to measure the success of your text message marketing campaign. With many marketing endeavors, the emphasis is on the return on investment (ROI). However, it is much more important to determine the true effectiveness of your campaign rather than just how good a return you receive. The… View Article
Your loyal clients anticipate with excitement anytime your art gallery debuts a new exhibition or places an artist’s work on sale. You want to find ways to engage with potential clients and improve attendance at your events. It is also important that you find ways to ensure that any communication you send to them is… View Article
Comics, superheroes, science fiction, and other associated genres have exited the fringes and now exist in the mainstream. This provides a boost to your comic shop business, but you still have to find ways to let your potential audience know about your store and drive business. SMS marketing provides a lucrative marketing tool to attract… View Article
You discovered text message marketing and jumped on board, taking the time to do your due diligence before starting your campaign. You saw immediate success, followed by a continued strong participation. Over time, your numbers started to plateau and then dip. This can be a perfectly natural process when you do not continue to nurture… View Article
Your day spa provides a haven for busy, stressed out people to find a calm, comfortable environment in which to relax. Continue to promote your business to increase your brand awareness and draw in more clients. However, you do not want to do this at the extent of the clients who have already discovered your… View Article
If you are not including a text message call to action on your TV or radio ads, then you are missing out on a significant boost to your marketing efforts. Studies have found SMS marketing to be the most effective of all calls to action. When you include a text CTA in your ads, there… View Article
Every season brings its own special characteristics that can affect your business. When the temperature increases during the summer months and people head off on vacation, some businesses find that they see a drop in business. With SMS marketing, you have a chance to connect with your customers and encourage them to come to your… View Article
Whether you manage a pool or are in charge of the lifeguards for a city or state beach or lake, it is important you keep your lifeguards organized this summer to ensure the safety of those who visit your location. Group texting provides a way for you to communicate with your lifeguards, even when they… View Article
You have researched SMS marketing and been blown away by its numerous lucrative statistics, such as a 98 percent read rate and 8 times the engagement rate of email. However, to take full advantage of these benefits, you need to have a solid plan and strategy in place. As you prepare for starting your campaign,… View Article
