Whether you are just starting out with an SMS marketing program for your fitness center or are looking to add some flavor to an existing one, it’s a good idea to start with your keywords. Your keywords are the foundation for your program. They act as the initial word that your clients send to you to subscribe to and receive messages. Keywords also trigger your customers’ actions and capture their attention. Therefore, there are a few important things to consider as you’re creating keywords for your fitness center. Read on for more information.
Use your keywords in ads to help attract the attention of potential clients.
Strong keywords attract attention. You might use your keywords in marketing materials as part of a call-to-action, or you might simply include them in your text message. Because they are the word that mobile users text back to you, they need to be easily recognizable. Fitness center marketers often emphasize the importance of the keyword by displaying it in all caps.
For a fitness center, examples of effective keywords might include:
As you can see, these are words that mirror the reasons that people might want to visit a fitness center. They resonate with your customers, which is why they stand out in your messages. You can also opt to use keywords like free or deal, which attract people because of the promise of saving money.
Make It Memorable
It is not enough to just attract the attention of your customers. When you create a keyword for your fitness center, you need it to be memorable. Memorable keywords serve a few purposes. For one, sometimes people see the ad but do not have time to act. They might see a bus drive by displaying your ad or pass by a billboard. In these instances, they might not be able to text right away because they are driving. Additionally, they might see your ad on a TV or hear it on the radio and not react fast enough to text while the ad is still on.
A memorable keyword will stick in their brains even after the ad is gone. This way, they can take action at a later time that is more convenient to them. Additionally, they also will remember the keyword and can tell their friends and family members about it, which helps to increase your word of mouth referrals, as well as your number of subscribers.
Some of the same keywords above can also be memorable because they are relevant to your business and the needs and wants of the customer. Other memorable keywords may include:
Keep It Short and Simple
When your team develops keywords, do not get too elaborate; keep it simple.
Another critical component of a strong keyword for your SMS marketing program is that it be short and simple. If your keywords are too long, mobile users might decide that texting takes too much effort. The same is true if they have to worry about misspelling a word or adding a lot of special characters. When you prepare your keywords, follow a few rules:
- Avoid abbreviations
- Do not use special characters
- Aim for a short word
Prepare for Mistakes
One of the most important actions to take when developing your campaign is to prepare for any potential mistakes in your keywords. Accounting for mistakes helps you reduce the risk of losing out on a subscriber who used the wrong keyword or made a small error. One way to mitigate this risk is through using simple keywords. Another way is to plan for the most common mistakes, including autocorrect errors, and buying those keywords as well. Then, you will capture everyone who acts on your keyword, even if they make a small error.
Some of the most common mistakes that people make include:
- Not fixing an autocorrect
- Adding a space between words
- Adding quotation marks or other punctuation
- Forgetting to use special characters if needed
- Misspelling a word
Some of these mistakes are easily avoidable by following the above rules of sticking to simple words, avoiding any abbreviations, and not using special characters. You can also reduce mistakes by making it clear what people need to type, and removing any quotes around the word in your marketing collateral to avoid confusion.
More Ideas for Fitness Center Keywords
Incorporate the things that make your fitness center unique into your keywords.
There are numerous keywords that your fitness center can use beyond the above list. If you are looking for some ideas, consider your name, the types of classes you offer, other perks of your center, and relevant fitness terms. Some additional ideas include:
You probably get the idea by now. You do not need anything too glamorous or exciting to make keywords attractive, memorable, and short and sweet. You simply need to concentrate on something that is relevant to your business and your customers. If you have services that are unique to your business, then you can use them as a way to also encourage customers to choose you over the competition.
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