Tag Archive: text message marketing

How to Be Compelling in 160-Characters or Less

November 27, 2017 by
SMS marketing has massive potential to take your business to the next level. Text messages have a high open rate and response rate. However, you are limited to just 160 characters, which makes it difficult to create the perfect message. Do you struggle with sticking to 160 characters to get your point across? The following… View Article

Basics of Measuring Mobile Marketing Success

September 24, 2016 by
There are many analytical tools available to you to measure the success of your text message marketing campaign. With many marketing endeavors, the emphasis is on the return on investment (ROI). However, it is much more important to determine the true effectiveness of your campaign rather than just how good a return you receive. The… View Article

Have a Tight Marketing Budget? Try Text Message Marketing

May 24, 2016 by
As a small business, you may find it difficult to get the word out about your company. Many traditional marketing channels can be very expensive, especially if you want to create a campaign that can compete with large corporations. Text message marketing provides small businesses a cost-effective marketing solution that also makes it easier to… View Article

Does Text Message Marketing Really Help You Reach New Customers?

March 14, 2016 by
A simple search for “text message marketing” reveals its many benefits and advantages. However, many companies still wonder if it can really help reach new customers, especially as a person has to sign up in order to receive messages. It may seem counter-intuitive to try to reach new customers with a permission-based medium. However, SMS… View Article