Tag Archive: text messages

Are You Marketing with Your Mass Texting or Just Communicating?

December 1, 2015 by
Businesses can use mass texting to communicate with their customers or they can use it as a marketing tool. Many companies choose to do both. It is important that you recognize the key differences between marketing and communicating via text so that you can ensure your program is accomplishing its goal — whether that goal… View Article

Customer Engagement and Text Marketing: What’s the Connection?

November 12, 2015 by
Customer engagement has become one of the biggest buzzwords in the marketing industry in the last few years. Engaged customers are those who have an emotional attachment to your company, and according to Business Journal people are using their emotions to drive their buying decisions more than ever before. This means that advertising is no… View Article

Text Marketing vs. Email: 6 Compelling Stats that Show Mobile is a Better Option

November 8, 2015 by
In the past few years, text marketing has started to surpass email marketing as the go-to way to communicate with customers. Although many companies have jumped on board, exponentially increasing the amount of mobile marketing spending, many remain unsure whether or not it is a beneficial marketing channel. The following statistics demonstrate text message marketing’s… View Article

7 Reasons Why Text Marketing is a Smart Investment

September 21, 2015 by
There are countless approaches that your business can take to connect with potential customers, including print campaigns, digital advertising, social media, email, and direct mail efforts. One approach that’s worth considering is text marketing. Not only do text messages have high rates of engagement, they are also relatively inexpensive to send and receive, which makes… View Article

4 Actions That Will Make Your Customers Unsubscribe

May 9, 2015 by
Delivering catchy headlines and newsworthy content in order to attract interest in services, is an art onto itself. Understanding and properly incorporating sales strategy into a marketing piece will further motivate readers to continue receiving your mailings and texts. One of the best teachers is to observe errors others make when sending communication to their… View Article

How to Use Text Marketing to Sell More Houses This Summer

May 6, 2015 by
Today’s real estate agent can establish a strong mobile presence through text marketing. For sale signs, newspaper listings, online advertising. There are a number of approaches realtors can take to market their business and their property listings. One of the best ways that real estate agents can stay in touch with their clients and attract… View Article

4 Things to Avoid in Your Text Marketing Campaigns

April 26, 2015 by
Give your first text marketing a boost by following certain best practices. Think about the times you’ve received text message communications from different businesses. Did some messages capture your attention more than others? Chances are the answer is probably yes. An effective text marketing campaign follows certain best practices. If you are interested in exploring… View Article