Businesses can use mass texting to communicate with their customers or they can use it as a marketing tool. Many companies choose to do both. It is important that you recognize the key differences between marketing and communicating via text so that you can ensure your program is accomplishing its goal — whether that goal… View Article
Your ads need to grab the attention of prospective customers, but it takes much more than a person’s focus to convert them into a loyal customer. If you want your marketing campaign to be a success and make an impact, it needs to have a solid call to action. This takes the message from simply… View Article
Customer engagement has become one of the biggest buzzwords in the marketing industry in the last few years. Engaged customers are those who have an emotional attachment to your company, and according to Business Journal people are using their emotions to drive their buying decisions more than ever before. This means that advertising is no… View Article
In the past few years, text marketing has started to surpass email marketing as the go-to way to communicate with customers. Although many companies have jumped on board, exponentially increasing the amount of mobile marketing spending, many remain unsure whether or not it is a beneficial marketing channel. The following statistics demonstrate text message marketing’s… View Article
There are countless approaches that your business can take to connect with potential customers, including print campaigns, digital advertising, social media, email, and direct mail efforts. One approach that’s worth considering is text marketing. Not only do text messages have high rates of engagement, they are also relatively inexpensive to send and receive, which makes… View Article
Customer service is an essential component of your company, whether you sell goods or offer services. One way to enhance your customer service is to offer easy ways to connect with your clients or customers. As mobile usage becomes more prevalent, and more people are turning to their phone to connect with businesses, offering text… View Article
Delivering catchy headlines and newsworthy content in order to attract interest in services, is an art onto itself. Understanding and properly incorporating sales strategy into a marketing piece will further motivate readers to continue receiving your mailings and texts. One of the best teachers is to observe errors others make when sending communication to their… View Article
Today’s real estate agent can establish a strong mobile presence through text marketing. For sale signs, newspaper listings, online advertising. There are a number of approaches realtors can take to market their business and their property listings. One of the best ways that real estate agents can stay in touch with their clients and attract… View Article
Give your first text marketing a boost by following certain best practices. Think about the times you’ve received text message communications from different businesses. Did some messages capture your attention more than others? Chances are the answer is probably yes. An effective text marketing campaign follows certain best practices. If you are interested in exploring… View Article
Text messages can help boost your summer marketing campaigns. Grab a pair of flip-flops and an ice cold beverage because the sunny days of summer are just around the corner! The temperature outside is on the rise, and retail stores everywhere are lining the shelves with seasonal clothing and gear. If you are a retail… View Article
