Delivering catchy headlines and newsworthy content in order to attract interest in services, is an art onto itself. Understanding and properly incorporating sales strategy into a marketing piece will further motivate readers to continue receiving your mailings and texts.
One of the best teachers is to observe errors others make when sending communication to their subscribers and clientele. The second step is to imagine yourself as the receiver of these erroneous messages and think about how you might react. Then it’s time to avoid those practices.
You may be familiar with some of the following errors. The person who communicates as described below will kill any hope of acquiring a new client. Instead, the action taken will be to unsubscribe from your text updates.
Lack of Relevance
Does it aggravate you when your inbox is bombarded with junk email? These messages have nothing to do with you or your business. This motivates recipients to immediately delete the first message and enter rules into their software to never allow similar messages to be seen.
Don’t Play the Blame Game
Have you ever received a request to fill out a survey? Your desire to help has you agreeing to take the survey, but halfway through, it becomes apparent there is an error with the software. You kindly relay this to the person in charge. Their reply is, “You have old phone software.” You take a look – nope, you’re up to date. But instead of being grateful for your help in trying to find a solution, the sender has placed the blame on you or your tools/software/hardware/etc. Will you help out in the future? Most likely you will select the other choice of unsubscribing.
Push vs. Pull
We have all seen “buy, buy, buy” or the phrase “Only until midnight…” from some sellers. Every communication reads the same way and includes many links to the same page. This verbiage defines the push message.
Two rules exist for avoiding this problem. The most effective messaging will speak to the pain points of your clientele and offer insights on how to fix or improve their situation. Next, only send messaging that is permission based. A text blast to 10,000 people will be less effective than a mass text message sent to 1,000 people who agreed to subscribe to your text updates. The reward is a well-matched audience that looks forward to reading what you share.
Technology and trends change so quickly that we gravitate to the message advising us how to transform our work to what’s current. So when a message is seen that still advocates older methodology, it becomes a sure recipe for readers to unsubscribe.
By reviewing the above actions that will make your customers unsubscribe and taking action with suggested remedies, you will be on the smarter path that leads to success!
Elinor Stutz, CEO of Smooth Sale, speaks and consults worldwide, and is the author of two best selling books: “Nice Girls DO Get the Sale: Relationship Building That Gets Results,” and “HIRED! How to Use Sales Techniques to Sell Yourself on Interviews.”text messages
Categories: Text Message Marketing Tips