Effective marketing is essential to business success, but it can be difficult for small businesses to build a healthy marketing budget. Employing a cost-effective solution like mass texting not only helps you save money on marketing, but it also provides other ways that your business can cut costs. Here are some ways text marketing can… View Article
Summer is officially over and autumn has arrived. The change of seasons always offers an opportune time to step up your marketing game and infuse your campaigns with some seasonal promotions. There are many ways to leverage your SMS marketing program to increase interest in your seasonal items and boost your business over the course… View Article
Marketing campaigns can cost a significant amount of money, which can give larger businesses with bigger budgets an advantage over small businesses. Although big businesses may have a larger advertising budget than smaller ones, it does not mean that a small business cannot compete. With smart marketing strategies, your small business can keep up with… View Article
Text message marketing can be a lucrative way to stand out from the competition and get customers through your door. SMS marketing is an opt-in medium, which means you must have permission before you can send people texts. Therefore, to get the most out of the channel, you need to find ways to grow your… View Article
There are countless approaches that your business can take to connect with potential customers, including print campaigns, digital advertising, social media, email, and direct mail efforts. One approach that’s worth considering is text marketing. Not only do text messages have high rates of engagement, they are also relatively inexpensive to send and receive, which makes… View Article
Your text message marketing strategy is only as strong as the foundation upon which you build it. As with any marketing campaign, careful planning and execution can help boost your chances of success. Therefore, it’s important to take some key steps before you send that first text. Know Your Goals Your team needs to determine… View Article
When you send your customers text messages as part of your marketing strategy, one of the choices you have is to use a short code or long code service. Short codes are the 5- or 6-digit numbers most widely associated with marketing texts. Long codes are 10-digit numbers that appear similar to regular phone numbers…. View Article
Mobile marketing has become increasingly popular as smartphones have become more prevalent among consumers. According to Mobile Marketing Watch, the spending for mobile marketing increased by 100 percent in 2013. If you are interested in taking advantage of the many benefits of adding text messaging to your marketing efforts, then it’s important to find the… View Article
According to a study published by the Ohio State University, the restaurant business is a challenging industry. Close to 60 percent of restaurants fail in the first year. To help increase your chances of success in this competitive industry, it is important to develop a comprehensive marketing plan targeted towards your customers. One popular means… View Article
Text message marketing can be an effective tool for engaging customers and sharing information, tips, and special offers. However, it comes with a limitation: 160 characters. This limit corresponds with the amount of text that can be included in a single message through most carriers and cell phones, including smartphones. As technology has improved, the… View Article
