You discovered text message marketing and jumped on board, taking the time to do your due diligence before starting your campaign. You saw immediate success, followed by a continued strong participation. Over time, your numbers started to plateau and then dip. This can be a perfectly natural process when you do not continue to nurture… View Article
As a small business, you may find it difficult to get the word out about your company. Many traditional marketing channels can be very expensive, especially if you want to create a campaign that can compete with large corporations. Text message marketing provides small businesses a cost-effective marketing solution that also makes it easier to… View Article
Approximately 40 percent of consumers shop online through smartphones and tablets, and an increasing number of people solely rely on their smartphones for accessing the Internet. Online retailers can take advantage of these increasing numbers by making it easy for consumers to shop right through their smartphone. One way to do this is through incorporating… View Article
Have you started to notice a rise in your opt out rates and a fall in your offer redemptions? Perhaps your numbers are remaining stagnant, with no new subscribers joining your program. These markers could signal that your once-strong text message marketing campaign is in dire need of rejuvenation. The following tips can help you… View Article
When you send your customers text messages as part of your marketing strategy, one of the choices you have is to use a short code or long code service. Short codes are the 5- or 6-digit numbers most widely associated with marketing texts. Long codes are 10-digit numbers that appear similar to regular phone numbers…. View Article
Your calls to action are the most important element of your text message marketing campaign. A strong call to action encourages your customer to take the next step, whether that means redeeming an offer, opting into your mobile program, or purchasing a membership. By better understanding the role of the call to action and what… View Article
Sending out relevant offers and discounts to your mobile audience via text message is an effective way to grab their attention. This is true whether your business sells products, provides services, or if you are looking to increase membership at your club or organization. According to Mobile Commerce Daily, a recent study found that approximately… View Article
Text marketing is becoming the go-to platform for businesses in all industries to market to their target audiences. Mobile device usage has increased dramatically over the past few years. Gone are the days when these tools were used strictly to make a phone call. These days, mobile phones are taking the marketing world by storm… View Article
Text message marketing is an affordable and convenient way to reach the masses. Text message marketing is one of the most effective, affordable ways to connect with a large audience. Yet plenty of businesses are reluctant to get started with text message marketing simply because they are misinformed about the benefits that it could bring… View Article
SMS marketing is an inexpensive way to reach your target audience. Texting isn’t just a personal communication tool that you can use to make plans with your friends or track down where your kids are at any given moment. In recent years, businesses have begun using text message marketing campaigns to promote their products and… View Article
