Snapchat is an increasingly popular way for people to interact with their friends, family, celebrities, and brands. As with many marketing avenues, it can work to complement your other channels, including your group texting campaign. SMS marketing may work well as a stand-alone channel, but it is even more powerful as part of a fully… View Article
Your ads need to grab the attention of prospective customers, but it takes much more than a person’s focus to convert them into a loyal customer. If you want your marketing campaign to be a success and make an impact, it needs to have a solid call to action. This takes the message from simply… View Article
Summer is officially over and autumn has arrived. The change of seasons always offers an opportune time to step up your marketing game and infuse your campaigns with some seasonal promotions. There are many ways to leverage your SMS marketing program to increase interest in your seasonal items and boost your business over the course… View Article
If you are looking for a new strategy to help boost the efficacy of your text message marketing program, then consider a drip campaign. This type of marketing campaign is a popular way to engage the interest of your subscribers and maintain a connection over a period of time. It also helps to nurture leads… View Article
The folks over at MarketingCharts have gleaned an interesting nugget from a recent Harris Interactive study: When Harris Interactive and Placecast asked what types of products, sales and/or promotions would interest parents enough to receive text alerts, 50% of parents with children under 6 years old reported being at least somewhat interested in receiving text… View Article
First a quote: Mobile phones are establishing themselves as an important way for retailers to connect with consumers and entice them into purchases, according to a pair of studies released in May 2012. Data from an Ipsos survey finds that within the US, roughly one-quarter of consumers have opened a retail email on their mobile… View Article
The MMA (Mobile Marketing Association) has a new infographic smartgraphic out detailing how much American’s love their mobile phones. We’re not sure what a ‘smartgraphic’ is, but it’s pretty neat:
While we specialize in group texting, we’re always on the lookout for interesting articles about other mobile marketing channels – like QR Codes. QR Codes have gotten a lot of attention and we’re often asked about them. We think they have some great uses, but you need to really consider if they’re the right tool… View Article
The Huffington Post picked up an interesting research report by JD Power about how the evolving ways we use our mobile phones: When it comes to communication, our new motto may well be: text me–don’t tell me. According to new data from J.D. Power, a consumer research and marketing company, Americans are now talking on… View Article
We wanted to quickly followup on our post from earlier this summer, Small Businesses Really Like Mobile with the results of a new study: By the end of 2011, approximately eight in ten small and medium-sized businesses in the United States will pony up and invest in some form of mobile marketing. As the findings… View Article
