The Vast Majority Of Small Businesses Will Launch Mobile Marketing Campaigns This Year

We wanted to quickly followup on our post from earlier this summer, Small Businesses Really Like Mobile with the results of a new study:

By the end of 2011, approximately eight in ten small and medium-sized businesses in the United States will pony up and invest in some form of mobile marketing.

As the findings of a new survey conducted by Borrell Associates reveals, 83% of respondents either plan to invest or already have invested a portion of their yearly marketing budget into the mobile channel.

A majority of respondents admit that mobile marketing now captures at least 20% of their total marketing budget for the year.

Read more at Mobile Marketing Watch.

Categories: Industry News, Marketing Reports