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The Vast Majority Of Small Businesses Will Launch Mobile Marketing Campaigns This Year

August 18, 2011 1:48 pm by

We wanted to quickly followup on our post from earlier this summer, Small Businesses Really Like Mobile with the results of a new study:

By the end of 2011, approximately eight in ten small and medium-sized businesses in the United States will pony up and invest in some form of mobile marketing.

As the findings of a new survey conducted by Borrell Associates reveals, 83% of respondents either plan to invest or already have invested a portion of their yearly marketing budget into the mobile channel.

A majority of respondents admit that mobile marketing now captures at least 20% of their total marketing budget for the year.

Read more at Mobile Marketing Watch.

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