While we specialize in group texting, we’re always on the lookout for interesting articles about other mobile marketing channels – like QR Codes. QR Codes have gotten a lot of attention and we’re often asked about them. We think they have some great uses, but you need to really consider if they’re the right tool for the job. And if you do use them, make sure to give consumers what they’re looking for Take a peek:
57% of consumers who have scanned a QR code say they did nothing with the information, compared to 21% who shared the information with someone and 18% who made a purchase, according to [download page] a survey released in January 2012 by Chadwick Martin Bailey (CMB). In fact, of those who have scanned a QR code, just 41% said that they found the information they received useful, while 42% had mixed feelings and 18% said the information was not useful.
Overall, only 21% of the survey respondents said they had heard of QR codes, although 81% recalled seeing one when presented with an image.
You can read more at Marketing Charts.