Americans Making Fewer Phone Calls. Sending More Text Messages

The Huffington Post picked up an interesting research report by JD Power about how the evolving ways we use our mobile phones:

When it comes to communication, our new motto may well be: text me–don’t tell me.

According to new data from J.D. Power, a consumer research and marketing company, Americans are now talking on their cellphones over an hour less per month than in 2009.

Wireless usage patterns continue to evolve, as fewer calls are being made or received. On average, wireless customers use 450 minutes per month, a decline of 77 minutes from 527 in 2009. Customers are using their devices more often for text messaging. The study finds that wireless customers sent/received an average of 39 text messages during an average two-day period. During the course of a month, this equals more than 500 incoming/outgoing text messages.

Read more at The Huffington Post.

Categories: Industry News, Marketing Reports