Your call to action is an integral component of your text message marketing efforts. A good call to action can increase your response rates, which in turn helps you achieve your business goals. Conversely, a missing or ineffective call to action can reduce your chances of success. You can create more effective calls to action… View Article
Mobile marketing has become increasingly popular as smartphones have become more prevalent among consumers. According to Mobile Marketing Watch, the spending for mobile marketing increased by 100 percent in 2013. If you are interested in taking advantage of the many benefits of adding text messaging to your marketing efforts, then it’s important to find the… View Article
Use bulk SMS messaging alerts to quickly convey messages in order to improve safety. Imagine finding out that there’s a sexual predator roaming your child’s high school campus, but notification about this danger didn’t fully circulate until hours or even days later? Now picture the same scenario, but this time, a wave of text alerts… View Article
Text message marketing can help your restaurant or pub attract more customers. Have you noticed lately that your once-busy restaurant isn’t quite as busy anymore? You haven’t changed the menu that your customers once loved. Customer service is still a top priority, yet there are empty tables each night. Maybe a new restaurant has opened… View Article
Understanding current laws about mobile marketing can help protect your business from legal threats. Mobile technology changes quickly, and so do the regulations for businesses using it as a marketing tool. If your company relies on mass text messaging or another form of mobile marketing to connect with your customers, understanding the laws is critical…. View Article
Limited time offers are often more appealing to customers. Take a moment to think about your own shopping behaviors. When you see a percentage off discount that’s valid for one day only, doesn’t it make you want to make a purchase just to take advantage of the deal? Marketers use this strategy to get customers’… View Article
Mass text messaging is a relatively inexpensive way to reach a large audience. Are you interested in reaching your customers via a mass text messaging campaign but concerned that this marketing approach is simply too expensive? Not to worry. Mass texting doesn’t have to be a costly endeavor for your business. There are a number… View Article
Group texting can help your business reach a larger audience. Group texting is becoming a popular marketing tool for businesses. A brief look at how mobile technology has evolved over the past decade, and it’s easy to understand why. Today, mobile phone penetration is soaring close to 90 percent, and text messages have the highest… View Article
Before smartphones became popular, flip phones were a must-have for mobile users. Mobile technology has advanced at the speed of light over the past decade. But ten years is just a blip on the radar in the grand scheme of things. While mobile phone adoption has soared globally, the technology itself is still in its… View Article
Your mass text messaging campaign’s success depends on your calls to action. Want to improve the ROI of your next marketing campaign? Start with your calls to action! A compelling call to action encourages your audience to take the next step, an action which typically benefits your business. In order to be effective, CTAs should… View Article
