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How to Run a Mass Text Messaging Campaign On a Budget

February 17, 2015 7:00 pm by

Mass text messaging is a relatively inexpensive way to reach a large audience.

Are you interested in reaching your customers via a mass text messaging campaign but concerned that this marketing approach is simply too expensive? Not to worry. Mass texting doesn’t have to be a costly endeavor for your business. There are a number of things you can do to create a strong, relatively inexpensive SMS marketing campaign. Here are three tips that can help you run a mass text messaging campaign without breaking your marketing budget.

Focus on Your Target Audience

Think about the goals of your marketing campaign. Are you trying to attract attention to a particular product or service? Who are the potential customers most likely to make a purchase? Consider doing some research ahead of your mass text messaging campaign to identify your target audience. Once you’ve honed in on who you’re selling to, you can focus on reaching those specific people with your mobile marketing efforts. Targeting your campaign can help you keep your costs down and maximize your return.

Keep Your Messages Short

Another strategy for keeping your costs down is restricting your messages to less than 160 characters. Many mobile carriers impose a 160 character limit for text messages, which means that anything over this limit ends up coming across in a separate, additional message. If you are sending long messages to your customers, you could run the risk of incurring additional costs. A good rule of thumb is to keep your marketing messages short and to the point when you are running a mass text messaging campaign. There are two benefits associated with this approach. First, you don’t need to worry about the added cost of sending multiple messages. Your customers may also be more receptive to shorter texts.

Include a Compelling Call-to-Action

The call-to-action is the heart and soul of your text message marketing effort. In order to get the best possible results from your first campaign, focus on writing a call-to-action that’s direct and compelling. Basically, you want to create an offer that your target audience simply cannot refuse. Whether you want them to follow up with clicking through on your website, coming into your store, or connecting with your business on social media, make sure your call-to-action is simple and clear. It’s also a good idea to include some sort of incentive to encourage your audience to take the next steps. Think about what offers appeal most to your customers and use that information as you build your campaign.

Focus on your target audience with your mass text messaging campaign in order to reduce costs.

Mobile marketing is a popular way for both large and small businesses to connect with their customers. If you are concerned that you don’t have room in your budget for a large mass text messaging campaign, there are a few things you can do to keep your costs down. By focusing on your target audience, keeping your messages under 160 characters, and developing an effective call-to-action, you can reach your customers without spending a ton of money. Try Group Texting for free today, and start engaging with your customers via mobile.

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