Tag Archive: SMS marketing campaign

Expert Interview Series: Bill Achola of Billacholla.com On The Effective Use Of SMS Marketing

January 4, 2017 by
Bill Achola is a content marketing consultant specializing in content writing and marketing at Billacholla.com. He works closely with B2B and B2C companies providing the right content that generates traffic and revenues back to their business. What makes SMS marketing more effective than other, more common, strategies like online marketing? SMS marketing has a higher… View Article

How to Create Dynamite SMS Marketing Content

January 2, 2017 by
Like any other marketing project, successful SMS campaigns must have the right ingredients and recipe. Although they may be limited to just 160 characters or less, it remains important to develop strong content that converts customers and builds on your company’s reputation and brand identity. There are five foundational aspects of creating a highly-successful SMS… View Article

SMS Marketing and Gen Z’ers: A Perfect Match for Marketers

December 30, 2016 by
Gen Z’ers are poised to become the next generation of consumers to pay attention to. Many are already in their teen years and spending money on consumer goods and services, making it important to market to them as well as their elders. Brand marketing <> is an essential component of marketing to younger crowds, especially… View Article

Taking Your SMS Marketing Analytics Further: A Benchmark Guide

September 14, 2016 by
You have been running your SMS marketing campaign for long enough to know exactly to which analytical tools to pay attention to determine how effective your campaign is. Studies have come out touting the high numbers texting has for most of these measurements, but how can you apply these numbers to what you see with… View Article

4 Ways to Invigorate a Lagging Text Message Marketing Campaign

August 9, 2016 by
You discovered text message marketing and jumped on board, taking the time to do your due diligence before starting your campaign. You saw immediate success, followed by a continued strong participation. Over time, your numbers started to plateau and then dip. This can be a perfectly natural process when you do not continue to nurture… View Article

7 Tips for Switching Your Short Code

June 16, 2016 by
Whether you share a short code or use your own, it is an important component to your SMS marketing campaign. This is the number that your customers text to opt-in or otherwise take part in your texting program. There may come a time where you decide to change it. This could be due to moving… View Article

Tips for Organizing Your SMS Marketing Subscribers List

June 2, 2016 by
For your SMS marketing campaign to thrive, you need to have engaged subscribers. You can start by uploading your own contacts, then more will be added as they opt-in to your program. As you continue to promote your texting campaign, you do not want to end up with a disorganized contact list. This makes it… View Article