Tag Archive: mass text messaging campaign

The 6 Best Message Types for Mass Text Messaging Campaigns

March 25, 2016 by
SMS marketing is a lucrative marketing channel that has many benefits, including a high open rate and a high engagement rate. If you want to integrate this type of marketing into your overall strategy, you need to be sure to create the best, most effective messages. It is important to create value for your target… View Article

5 Common Reasons Why Mobile Subscribers Opt-Out

June 28, 2015 by
No matter what you do, there will always be some subscribers who choose to opt out of your mobile campaign. The opt out rate for mass text messaging is relatively small, approximately 3.7 percent, according to a study by Hello World. Although opt out rates are typically low, it’s important to do what you can… View Article

Mass Text Messaging Must: Know Your Playing Field

March 18, 2015 by
Understanding current laws about mobile marketing can help protect your business from legal threats. Mobile technology changes quickly, and so do the regulations for businesses using it as a marketing tool. If your company relies on mass text messaging or another form of mobile marketing to connect with your customers, understanding the laws is critical…. View Article

How to Run a Mass Text Messaging Campaign On a Budget

February 17, 2015 by
Mass text messaging is a relatively inexpensive way to reach a large audience. Are you interested in reaching your customers via a mass text messaging campaign but concerned that this marketing approach is simply too expensive? Not to worry. Mass texting doesn’t have to be a costly endeavor for your business. There are a number… View Article

Mass Text Messaging 101: Mastering the Call to Action

February 1, 2015 by
Your mass text messaging campaign’s success depends on your calls to action. Want to improve the ROI of your next marketing campaign? Start with your calls to action! A compelling call to action encourages your audience to take the next step, an action which typically benefits your business. In order to be effective, CTAs should… View Article