Limited time offers are often more appealing to customers.
Take a moment to think about your own shopping behaviors. When you see a percentage off discount that’s valid for one day only, doesn’t it make you want to make a purchase just to take advantage of the deal? Marketers use this strategy to get customers’ attention because it’s effective. If you are thinking about launching a bulk text messaging campaign for your business, one way to get a better response from your target audience is to create a sense of urgency with your messages. Here are two reasons why taking this step is important for your campaign.
It Will Get Your Customers’ Attention
We’ve already established that it’s hard to resist a limited time offer. Everybody loves getting a good deal! If you are launching a bulk text messaging marketing effort in the near future, creating a sense of urgency with your campaign can help grab your customers’ attention. Let’s consider the following example.
Business ‘A’ sends a text to potential customers that reads: “Show this message to an employee at our Main St. location and receive 20 percent off your purchase.” While the call-to-action is there, the urgency is not. Business ‘A’ may have received a better response from their campaign if they modified their message slightly. “Offer valid in the next 24 hours only! Show this message to an employee at our Main St. location and receive 20 percent off your purchase.”
Putting a time table on your offers can help you get your customers’ attention and encourage them to take the next step.
It Can Give Your Business a Boost
Not only will creating a sense of urgency help get your customers’ attention, it will also give your business a boost. A well-crafted limited time offer campaign will likely result in higher redemption rates among customers than a simple call to action with no time table. Whether you’re interested in getting more patrons through the door or you’re hoping to increase your sales, adding a specific time table to your deal can help you achieve your marketing goals.
To make the most of your bulk text messaging campaign, consider making your offer valid for a short time. In terms of timing, a 24 or 48-hour deal can help you entice customers to take next steps quickly. Since text messages are a fast-paced communications tool in nature, a limited time offer ties in nicely with this particular mobile marketing strategy.
Adding a time table to your offer can help you get your target audiences’ attention.
It goes without saying that every consumer loves getting a good deal. If you are using bulk text messaging to reach your target audience, creating a sense of urgency may help increase your offer redemption rates. No matter what your goal is with your business’ mobile marketing campaign, adding a compelling call to action and a time table to your messages will encourage your audience to move quickly if they are interested in collecting your offer. If you’re interested in getting started with a bulk text messaging campaign for your company, try Group Texting for free today!
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