Categories for Marketing Reports

Can Snapchat Help Your Group Texting Campaign?

June 1, 2016 by
Snapchat is an increasingly popular way for people to interact with their friends, family, celebrities, and brands. As with many marketing avenues, it can work to complement your other channels, including your group texting campaign. SMS marketing may work well as a stand-alone channel, but it is even more powerful as part of a fully… View Article

4 Seasonal SMS Marketing Ideas for Autumn

November 6, 2015 by
Summer is officially over and autumn has arrived. The change of seasons always offers an opportune time to step up your marketing game and infuse your campaigns with some seasonal promotions. There are many ways to leverage your SMS marketing program to increase interest in your seasonal items and boost your business over the course… View Article

How to Create a Successful Drip Campaign

November 3, 2015 by
If you are looking for a new strategy to help boost the efficacy of your text message marketing program, then consider a drip campaign. This type of marketing campaign is a popular way to engage the interest of your subscribers and maintain a connection over a period of time. It also helps to nurture leads… View Article

New Parents Want To Receive Text Message Alerts And Coupons!

August 30, 2012 by
The folks over at MarketingCharts have gleaned an interesting nugget from a recent Harris Interactive study: When Harris Interactive and Placecast asked what types of products, sales and/or promotions would interest parents enough to receive text alerts, 50% of parents with children under 6 years old reported being at least somewhat interested in receiving text… View Article

Mobile Proves Essential For Retailers

May 31, 2012 by
First a quote: Mobile phones are establishing themselves as an important way for retailers to connect with consumers and entice them into purchases, according to a pair of studies released in May 2012. Data from an Ipsos survey finds that within the US, roughly one-quarter of consumers have opened a retail email on their mobile… View Article

Interesting New Data On QR Codes

January 5, 2012 by
While we specialize in group texting, we’re always on the lookout for interesting articles about other mobile marketing channels – like QR Codes. QR Codes have gotten a lot of attention and we’re often asked about them. We think they have some great uses, but you need to really consider if they’re the right tool… View Article

Americans Making Fewer Phone Calls. Sending More Text Messages

August 30, 2011 by
The Huffington Post picked up an interesting research report by JD Power about how the evolving ways we use our mobile phones: When it comes to communication, our new motto may well be: text me–don’t tell me. According to new data from J.D. Power, a consumer research and marketing company, Americans are now talking on… View Article