Your text marketing campaign does not have to just be offers and discounts that you send out every so often. It can also facilitate a long-term dialog, such as through a drip campaign. As people sign up for your texting program, you can easily schedule automated messages that are relevant to a user’s place in… View Article
With the holidays just around the corner, many businesses are getting creative with text marketing to reach their customers. More and more people are turning to text messaging for their personal and business communication, and texts are the new way to share holiday greetings. With the following creative messages, you can jump on board the… View Article
For any marketing campaign to work, it is essential that you have a keen understanding of your customer’s needs, motivations, and behaviors. One way to gain insight into this is to look closely at the data you capture from your customer interactions. By knowing as much information about your customers as possible, it is easier… View Article
Reducing your environmental impact not only helps the Earth but it also can help you to attract more customers. Many people are concerned with their carbon footprint and choose greener companies. Going green can also save you money, create a healthier workplace, and you might even qualify for tax credits, according to the Houston Chronicle…. View Article
To get the most out of your text marketing program, it is essential to have a strong call to action (CTA). Because you are limited to just 160 characters, it is also important that your chosen CTA is concise. The best calls to action use action words that impart a sense of urgency. At their… View Article
In the past few years, text marketing has started to surpass email marketing as the go-to way to communicate with customers. Although many companies have jumped on board, exponentially increasing the amount of mobile marketing spending, many remain unsure whether or not it is a beneficial marketing channel. The following statistics demonstrate text message marketing’s… View Article
As a non-profit organization, you rely on donor funding to meet your operational and outreach goals. It is important to find fresh ways to engage potential donors and convince them to give. Text messages are an effective outreach tool that can help elicit more donations for your non-profit. Here are some tips for using texts… View Article
Retail stock follows a similar cyclical pattern and timeline as the seasons. Therefore, as summer comes to an end, it is time to get rid of the summer goods to make room for the fall inventory. If you are a retail store owner trying to find new, innovative ways to help clear your summer retail… View Article
Text marketing is becoming the go-to platform for businesses in all industries to market to their target audiences. Mobile device usage has increased dramatically over the past few years. Gone are the days when these tools were used strictly to make a phone call. These days, mobile phones are taking the marketing world by storm… View Article
Give your first text marketing a boost by following certain best practices. Think about the times you’ve received text message communications from different businesses. Did some messages capture your attention more than others? Chances are the answer is probably yes. An effective text marketing campaign follows certain best practices. If you are interested in exploring… View Article
