Tag Archive: text marketing

How a Drip Campaign Can Benefit Your Business

August 23, 2017 by
Your text marketing campaign does not have to just be offers and discounts that you send out every so often. It can also facilitate a long-term dialog, such as through a drip campaign. As people sign up for your texting program, you can easily schedule automated messages that are relevant to a user’s place in… View Article

6 Creative Holiday Messages for Your Mass Text Messaging Campaign

December 10, 2015 by
With the holidays just around the corner, many businesses are getting creative with text marketing to reach their customers. More and more people are turning to text messaging for their personal and business communication, and texts are the new way to share holiday greetings. With the following creative messages, you can jump on board the… View Article

Customer Data and Text Marketing: What’s the Connection?

December 3, 2015 by
For any marketing campaign to work, it is essential that you have a keen understanding of your customer’s needs, motivations, and behaviors. One way to gain insight into this is to look closely at the data you capture from your customer interactions. By knowing as much information about your customers as possible, it is easier… View Article

Going Green? Here’s How Text Marketing Can Help

November 15, 2015 by
Reducing your environmental impact not only helps the Earth but it also can help you to attract more customers. Many people are concerned with their carbon footprint and choose greener companies. Going green can also save you money, create a healthier workplace, and you might even qualify for tax credits, according to the Houston Chronicle…. View Article

6 Text Message Calls to Action that Generate Results

November 11, 2015 by
To get the most out of your text marketing program, it is essential to have a strong call to action (CTA). Because you are limited to just 160 characters, it is also important that your chosen CTA is concise. The best calls to action use action words that impart a sense of urgency. At their… View Article

Text Marketing vs. Email: 6 Compelling Stats that Show Mobile is a Better Option

November 8, 2015 by
In the past few years, text marketing has started to surpass email marketing as the go-to way to communicate with customers. Although many companies have jumped on board, exponentially increasing the amount of mobile marketing spending, many remain unsure whether or not it is a beneficial marketing channel. The following statistics demonstrate text message marketing’s… View Article

6 Killer Stats that Prove Text Marketing is Worth the Investment

May 24, 2015 by
Text marketing is becoming the go-to platform for businesses in all industries to market to their target audiences. Mobile device usage has increased dramatically over the past few years. Gone are the days when these tools were used strictly to make a phone call. These days, mobile phones are taking the marketing world by storm… View Article

4 Things to Avoid in Your Text Marketing Campaigns

April 26, 2015 by
Give your first text marketing a boost by following certain best practices. Think about the times you’ve received text message communications from different businesses. Did some messages capture your attention more than others? Chances are the answer is probably yes. An effective text marketing campaign follows certain best practices. If you are interested in exploring… View Article