You have researched SMS marketing and been blown away by its numerous lucrative statistics, such as a 98 percent read rate and 8 times the engagement rate of email. However, to take full advantage of these benefits, you need to have a solid plan and strategy in place. As you prepare for starting your campaign,… View Article
SMS marketing is a powerful marketing tool with incredible open rates, redemption rates, and engagement rates. Although it works well on its own, it really reaches its full potential as part of a fully integrated marketing campaign. Integrating your different marketing channels, including social media, email, web page, digital ads, and print ads, does not… View Article
Whether you share a short code or use your own, it is an important component to your SMS marketing campaign. This is the number that your customers text to opt-in or otherwise take part in your texting program. There may come a time where you decide to change it. This could be due to moving… View Article
Text messages have a 98 percent open rate and are typically opened within just a few minutes. This makes them the perfect medium through which to send limited time offers. However, it takes more than just telling customers about the deal to leverage the power of SMS marketing and the time limit. If you plan… View Article
One of the most popular types of messages companies send through text message is coupons or some other type of offers or deals. It takes more than simply including an offer to capitalize on the benefits of a text marketing program. To get the most out of your SMS marketing campaign, it is important to… View Article
As much as you want to help animals, you are powerless if you do not get their owners to bring them through your door. This makes it important to have a strong marketing practice to ensure that new and current patients find their way to your veterinary practice. One beneficial marketing channel is text message… View Article
You worked hard to create a seamless marketing campaign with your group texting program. Then, you notice you made a mistake. Instead of dwelling on it and allowing it to ruin the good that your SMS marketing campaign can do, there are actions you can take to overcome the mistake and, once again, have a… View Article
For your SMS marketing campaign to thrive, you need to have engaged subscribers. You can start by uploading your own contacts, then more will be added as they opt-in to your program. As you continue to promote your texting campaign, you do not want to end up with a disorganized contact list. This makes it… View Article
Snapchat is an increasingly popular way for people to interact with their friends, family, celebrities, and brands. As with many marketing avenues, it can work to complement your other channels, including your group texting campaign. SMS marketing may work well as a stand-alone channel, but it is even more powerful as part of a fully… View Article
Memorial Day marks the unofficial start to summer. Many businesses use it for a way to move their summer merchandise with large-scale sales. SMS marketing provides a great way to promote your Memorial Day sales and get more customers to come in and take advantage of the low-low prices. SMS marketing has a 98 percent… View Article
