A hiking club is a great way to bring people together. There are many ways to connect and ensure that everyone is aware of the latest information, including email, social media, and your website. One invaluable tool for communication with members of your hiking club is group texting. If you are unsure whether or not… View Article
That’s what customers are doing a lot of their time, and that’s how to reach them. If you tried to count the number of ways businesses can reach customers nowadays, you’d be up all night — for a month. With communication technologies advancing at breakneck speed, the number of new apps, gadgets, online services and… View Article
As a flower shop, you receive business for a variety of occasions, some happy (like a wedding) and others sad (like a funeral.) Some customers may only visit you on a whim, but many will decide to come to you for all their flower needs. SMS marketing is an effective way to grow your florist… View Article
Mobiles may come without leashes nowadays, but they’ve become so attached to peoples’ daily routines that they may as well. Surveys show that around 90 percent of Americans have their phone switched on and in their pocket 24/7. This constant connection is what makes these tools so useful to marketing departments, as it enables mass… View Article
Billy Elliot may not have had a mobile back in the days of the miner’s strikes, but his modern day counterparts certainly do. Whether it’s middle-aged moms breaking a sweat in Zumba class or future ballerina superstars balancing on their toes, dance classes nowadays are filled with digitally active people who are available at the… View Article
Ash Wednesday is just a few weeks away, which is the official start of the Lenten season for many Christian denominations. There are several different ways to observe Lent, although fasting or giving something up is the most common. Church leaders can use mass texting as a way to engage with their parishioners during this… View Article
Lauri Kinkar has been in the telecom industry since SMS technology was just beginning to gain traction. In 2001 he joined Mobi Solutions, which focused on premium SMS-based mobile payments. “Mobile was only taking off and doing anything via SMS was cutting edge,” he says. As the head of sales, Lauri managed the sales of… View Article
Now that the holidays are officially over, it is time to start thinking about the next big marketing opportunity: Valentine’s Day. Many businesses can benefit from creating a marketing campaign related to this holiday to drive business in the month of February. According to Business2Community, this holiday accounts for more than $18 billion in spending,… View Article
The personal chef business is in the midst of a renaissance. Many people are finding it more affordable to bring someone into their home to cater, cook meals for a particular health condition, or provide a wonderful meal than to go out or hire a restaurant to cater an event. Despite the recent boom, it… View Article
While every organization hoping to raise money has a unique situation with unique aims, they should all take the same first step when launching a fundraising campaign: defining their mission and what they’d like to accomplish with their initiative. “Once you have that clear goal in mind, you’ll need to determine how best to achieve… View Article
