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5 Ways to Use SMS Marketing to Drive Valentine’s Day Business

February 10, 2016 12:00 am by

Now that the holidays are officially over, it is time to start thinking about the next big marketing opportunity: Valentine’s Day. Many businesses can benefit from creating a marketing campaign related to this holiday to drive business in the month of February. According to Business2Community, this holiday accounts for more than $18 billion in spending, and a clever marketing campaign can help ensure you get your share of the profits.

SMS marketing can help you get your piece of the Valentine’s Day pie. There are many ways to use texting to drive business. If you want to get started, try one of the following approaches.

Exclusive Valentine’s Day Specials

Send your loyal text subscribers exclusive deals for the holiday.

Everybody loves a good deal, right? Use a texting service to send exclusive Valentine’s Day specials to your customers. Just make sure you aren’t sharing the same deals through a different channel. Sending unique deals to your mobile subscribers can help ensure that they remain on your list. Sharing Valentine’s Day-themed specials will motivate people to choose to shop at your business for their loved ones’ gifts.

VIP Events

Another way to use your SMS marketing list to drive your Valentine’s Day business is to create special VIP events. For instance, a special menu and dining opportunity at a restaurant, couple’s spa day at a day spa, or anything else that fits with your business. You can invite your most loyal customers through text message first and include an extra special gift with the event as a treat for your VIPs.

Text to Win Contests

Contests are a great way to engage with your customers and drive business, and your texting service makes it even easier to develop a contest. Customers enter a text to win contest simply by texting a special keyword. Then, you randomly pick a winner from those who entered. To further increase the number of people who enter, offer a participation reward, such as a discount on gifts or services.

Be Your Customers’ Secret Admirer

Another way to drive Valentine’s Day business is to become your customers’ secret admirer. You can send out special messages of appreciation and love to your text subscribers on Valentine’s Day or the days leading up to the holiday that also include a special discount, free gift, or invite to a VIP event. Even those who do not celebrate the holiday will appreciate the love and take advantage of the discounts, helping to increase your business.

Make it Easy for Customers to Gift

Make it easy for customers to buy gifts from anywhere to increase sales.

Valentine’s Day can be stressful for some people as they run around searching for the perfect gift for their loved one. You can take away this stress and hassle by sending out gift suggestions to your subscribers. This allows you to promote certain products and services, while simultaneously offering a service to your customers. You can take it a step further by sharing easy to use links via text message to help them purchase these gifts.

SMS marketing can help you promote your Valentine’s Day event and sales. Are you ready to get started? Try GroupTexting for free to enhance your Valentine’s Day campaign.

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