Tag Archive: sms marketing

6 FAQs First Timers Have with SMS Marketing

April 10, 2017 by
Have the many benefits of SMS marketing, such as high open and conversion rates, piqued your interest? As a potential first-time user of this channel, you probably have several questions about it. There is a lot of information swirling around about text marketing, so it is important that you have your facts straight before you… View Article

Pawan Deshpande of Curata on Effective Content Marketing Strategies

February 17, 2017 by
Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications. We recently checked in with Pawan to get… View Article

Expert Interview Series: Bill Achola of Billacholla.com On The Effective Use Of SMS Marketing

January 4, 2017 by
Bill Achola is a content marketing consultant specializing in content writing and marketing at Billacholla.com. He works closely with B2B and B2C companies providing the right content that generates traffic and revenues back to their business. What makes SMS marketing more effective than other, more common, strategies like online marketing? SMS marketing has a higher… View Article

4 Creative Texts for Your Holiday SMS Marketing Campaign

November 15, 2016 by
The holiday season is almost here, so it is time to start planning a stellar campaign to ensure you make the most of it. SMS marketing provides a way to increase sales and reach a broader audience so that you will achieve all your goals this season. Rather than sending the same old tired content… View Article

SMS Marketing Message Types to Avoid For a Stronger Campaign

September 27, 2016 by
SMS marketing is a versatile medium ready to be used to send out a variety of message content in almost any business in any industry for any reason. Despite this flexibility, there are still message types that most businesses should avoid. These messages can make a campaign falter rather than achieve the goals set in… View Article

6 Tips for Reducing Your Group Texting Churn Rate

September 12, 2016 by
No matter how great your group texting campaign, it is inevitable you will have at least some subscribers choose to opt out of your campaign. Others will change their numbers and not tell you, leading to messages bouncing. However, if your campaign starts to falter, then this churn rate is going to increase. There are… View Article