Text message polls are a great way to gather quick feedback from your customers, whether you’re interested in launching a new product or service or simply want to know that you’re doing a good job. Similar to other polls, you are asking your customers what they think, but the beauty of utilizing SMS is that… View Article
A positive customer experience is critical to the success of a business. Customer service has more of an impact on whether a person chooses a particular business, as opposed to price and other factors. Additionally, good customer service leads to word of mouth advertising, the most trusted form of marketing, according to Business 2 Community…. View Article
Different texting services offer different features to clients. One of the major differentiating factors is whether a company is a short or long code texting service. Many businesses only offer short codes, but several are starting to use long codes instead of or in addition to the short codes. Before you choose your texting service,… View Article
To get the most out of your text message campaign, you need to find ways to personalize your messages to customers. As with any marketing channel, people respond better to personalized content. They feel as though the message is really for them, rather than a general audience, and may be less likely to disregard or… View Article
Finding new ways to attract and retain customers helps to ensure that your business continues to succeed. In the past, marketers have focused on broadcasting their campaigns to the largest audience possible. However, many companies are now choosing to spend the time and money on smaller groups of customers, such as those who have already… View Article
Mass texting is not just about attracting new customers to your business. One of the greatest advantages of creating an SMS campaign is building customer loyalty. Customer loyalty is essential in business because it helps to reduce marketing costs and boost repeat business, according to First Source. Excellent customer service leads to customer retention and… View Article
No matter what you do, there will always be some subscribers who choose to opt out of your mobile campaign. The opt out rate for mass text messaging is relatively small, approximately 3.7 percent, according to a study by Hello World. Although opt out rates are typically low, it’s important to do what you can… View Article
Customer service is an essential component of your company, whether you sell goods or offer services. One way to enhance your customer service is to offer easy ways to connect with your clients or customers. As mobile usage becomes more prevalent, and more people are turning to their phone to connect with businesses, offering text… View Article
Your calls to action are the most important element of your text message marketing campaign. A strong call to action encourages your customer to take the next step, whether that means redeeming an offer, opting into your mobile program, or purchasing a membership. By better understanding the role of the call to action and what… View Article
According to a study published by the Ohio State University, the restaurant business is a challenging industry. Close to 60 percent of restaurants fail in the first year. To help increase your chances of success in this competitive industry, it is important to develop a comprehensive marketing plan targeted towards your customers. One popular means… View Article
