Loyal customers help your business achieve success. They spend more money than one-time customers, and they continue to do so over time. One way to improve customer loyalty is to implement a rewards program. Studies have found that a whopping 82 percent of customers are more likely to shop at a store that offers a… View Article
There are many generally accepted best practices for mass text messaging, but companies also have to establish their own unique program centered around their customers and industry. This means that you may not always follow every general best practice to the letter. However, no matter what type of company or organization you manage, there is… View Article
In the past few years, text marketing has started to surpass email marketing as the go-to way to communicate with customers. Although many companies have jumped on board, exponentially increasing the amount of mobile marketing spending, many remain unsure whether or not it is a beneficial marketing channel. The following statistics demonstrate text message marketing’s… View Article
Effective marketing is essential to business success, but it can be difficult for small businesses to build a healthy marketing budget. Employing a cost-effective solution like mass texting not only helps you save money on marketing, but it also provides other ways that your business can cut costs. Here are some ways text marketing can… View Article
Zac Johnson is a branding and marketing expert that helps businesses reach their target audiences. Learn more about Zac at http://blogging.org. Text messaging is completely changing the way businesses connect with their existing and potential customers. In the past, phone calls and print marketing were kings. Then online and email marketing came along to shake everything… View Article
Marketing campaigns can cost a significant amount of money, which can give larger businesses with bigger budgets an advantage over small businesses. Although big businesses may have a larger advertising budget than smaller ones, it does not mean that a small business cannot compete. With smart marketing strategies, your small business can keep up with… View Article
Many people turn to the church for guidance, support, and community, which is why facilitating communication and engagement among your congregation is so important. One way you can encourage your congregation to remain connected with the church and other parishioners is to partner with a text messaging service. Text messages have become a widely popular… View Article
Retail stock follows a similar cyclical pattern and timeline as the seasons. Therefore, as summer comes to an end, it is time to get rid of the summer goods to make room for the fall inventory. If you are a retail store owner trying to find new, innovative ways to help clear your summer retail… View Article
Have you started to notice a rise in your opt out rates and a fall in your offer redemptions? Perhaps your numbers are remaining stagnant, with no new subscribers joining your program. These markers could signal that your once-strong text message marketing campaign is in dire need of rejuvenation. The following tips can help you… View Article
The e-commerce industry has continually grown over the past two decades. In fact, 2014 saw a 15.4 percent rise in sales, and sales reached $300 billion for the first time, according to data from Commerce Department. As more and more people choose to shop online, there has also been an increase in companies offering their… View Article
