For the average mobile user, managing contacts can be a real pain. You forget to delete old numbers, enter some contacts multiple times and generally make a mess out of your contact list. Those problems are compounded for businesses that maintain mobile lists. Yet mobile lists are essential to marketing because users open more than… View Article
When it comes time to develop your group texting program, you have many decisions to make. Among them is which service provider you use. One element that might differentiate certain ones is their ability to use long codes rather than solely relying upon shortcodes. What is the difference? Let’s take a look. Short Codes 101… View Article
2017 has already had its share of major disasters and emergencies. Two destructive hurricanes have already left devastation across Texas and Florida. The West Coast is burning, and storms continue to get bigger all across the country and the world. Although you do not want to live in fear you want to ensure your company… View Article
Before you invest in a new marketing method, it is essential to understand how it will help you to reach your business goals. Otherwise, you could be throwing valuable marketing dollars in the garbage. The following use cases will demonstrate the ways in which your business can use group texting to achieve its goals. Drip… View Article
How many automated messages do you have as part of your group texting campaign? You probably have at least one: the confirmation response you send after someone opts into your program. Automated messages are different from what you send out as part of your campaign. These messages are set up ahead of time and then… View Article
A high open rate. Increased engagement. Better customer service. These are just a few of the lucrative benefits that are connected with SMS marketing. Although it might seem like a simple marketing campaign to run, there is more than just the 160-character message that makes up your texting campaign. For the most effective strategy that… View Article
The majority of college students use text messaging to communicate with their friends and family. In fact, Millennials and Gen Z’ers text more than they talk on the phone. Take advantage of this to communicate with the students on your college campus by implementing a group texting program. It will help you to engage with… View Article
Group texting does not just provide a way for you to communicate with your customers; it is also an optimal way to communicate with your employees. It is important that you find ways to engage with your employees and ensure they remain aware of all important updates. Your HR department plays a key role in… View Article
The frozen yogurt business has seen a boom in the past few years, and ice cream shops are a time-honored tradition, especially during the summer months. With growing competition, it is more important than ever to attract new customers and get them to want to come back for more. Group texting offers a versatile marketing… View Article
The food truck industry is widely popular for both aspiring chefs and consumers. One of the attractions is that the truck could be anywhere, but that is also one of the downfalls. It is essential that you find ways to communicate with your followers so that they can always find your truck when it comes… View Article
