Your calls to action are the most important element of your text message marketing campaign. A strong call to action encourages your customer to take the next step, whether that means redeeming an offer, opting into your mobile program, or purchasing a membership. By better understanding the role of the call to action and what… View Article
According to a study published by the Ohio State University, the restaurant business is a challenging industry. Close to 60 percent of restaurants fail in the first year. To help increase your chances of success in this competitive industry, it is important to develop a comprehensive marketing plan targeted towards your customers. One popular means… View Article
Text message marketing can be an effective tool for engaging customers and sharing information, tips, and special offers. However, it comes with a limitation: 160 characters. This limit corresponds with the amount of text that can be included in a single message through most carriers and cell phones, including smartphones. As technology has improved, the… View Article
Text message marketing campaigns can help extend your business’ reach and increase your sales, whether you own a brick and mortar store, a salon, a restaurant, a club, or a nonprofit organization. They not only work well as a communication tool on their own; they can also complement other marketing channels for a comprehensive campaign…. View Article
Sending out relevant offers and discounts to your mobile audience via text message is an effective way to grab their attention. This is true whether your business sells products, provides services, or if you are looking to increase membership at your club or organization. According to Mobile Commerce Daily, a recent study found that approximately… View Article
Text message marketing can help boost your business’ bottom line. It can be used to engage with customers, keep them up to date on your latest products, and provide special offers and rewards. However, like any marketing effort, you run the risk of alienating customers if you overwhelm them with messages. Finding the perfect balance… View Article
“The customer is always right” is a well-known mantra used across industries as a way of demonstrating the importance of treating customers with respect. Any time you start a new marketing campaign, respect has to be considered in the planning process to ensure that you do not unintentionally chase away customers. Mass SMS campaigns can… View Article
Text marketing is becoming the go-to platform for businesses in all industries to market to their target audiences. Mobile device usage has increased dramatically over the past few years. Gone are the days when these tools were used strictly to make a phone call. These days, mobile phones are taking the marketing world by storm… View Article
Text message marketing is an affordable and convenient way to reach the masses. Text message marketing is one of the most effective, affordable ways to connect with a large audience. Yet plenty of businesses are reluctant to get started with text message marketing simply because they are misinformed about the benefits that it could bring… View Article
Group Texting allows you to send messages to multiple groups at once directly from your mobile phone. Text messaging is quickly and dramatically transforming the face of customer service across all sorts of industries, and can significantly improve yours too. It’s a win-win scenario: your customers get the gift of time and convenience, and you… View Article
