Categories for Group Texting News

6 Ways Your HR Department Can Use Group Texting

October 18, 2016 by
Group texting does not just provide a way for you to communicate with your customers; it is also an optimal way to communicate with your employees. It is important that you find ways to engage with your employees and ensure they remain aware of all important updates. Your HR department plays a key role in… View Article

Top Motivators for Customer Action with SMS Marketing

October 13, 2016 by
A strong SMS marketing campaign does more than just find ways to communicate with customers and grow the list of people with whom you communicate. It also creates ways for your customers to engage and interact with your company, whether through buying products or attending events. To get the most out of your program, it… View Article

Taking Your SMS Marketing Analytics Further: A Benchmark Guide

September 14, 2016 by
You have been running your SMS marketing campaign for long enough to know exactly to which analytical tools to pay attention to determine how effective your campaign is. Studies have come out touting the high numbers texting has for most of these measurements, but how can you apply these numbers to what you see with… View Article

6 Tips for Reducing Your Group Texting Churn Rate

September 12, 2016 by
No matter how great your group texting campaign, it is inevitable you will have at least some subscribers choose to opt out of your campaign. Others will change their numbers and not tell you, leading to messages bouncing. However, if your campaign starts to falter, then this churn rate is going to increase. There are… View Article

The Best Offers to Jump Start Your Group Texting Program

September 8, 2016 by
Many businesses rely on group texting as a way to send offers, coupons and other deals to their customers. When you first start out with this new medium, it can be difficult to know exactly what to send. The right offers lead to high redemption rates and an increase in business, while a so-so offer… View Article

What Analytics Should You Use For Your SMS Marketing Campaign?

August 31, 2016 by
As you start your SMS marketing campaign, it is important to create some parameters that help you analyze its effectiveness. There are several different analytic tools from which to choose. Most texting platforms provide several tools as part of your service. It helps to have a better understanding of what they are and what they… View Article

6 Group Texting Statistics That Prove Its Value

August 29, 2016 by
There is always some doubt when adopting a new marketing strategy, as you are unsure whether or not it will provide the promised return. Analyzing statistics provides a key insight into the general effectiveness of a particular marketing tool. The statistics of group texting give little doubt as to its efficacy and value. The following… View Article