A solid SMS marketing campaign requires strong goals in place. However, many marketers fail to develop objectives and those who do fail to clearly define them. According to a survey by Forrester, a full 57 percent of marketers fail to define their mobile objectives and many who do have vague ones. This makes it difficult… View Article
Group texting does not just provide a way for you to communicate with your customers; it is also an optimal way to communicate with your employees. It is important that you find ways to engage with your employees and ensure they remain aware of all important updates. Your HR department plays a key role in… View Article
A strong SMS marketing campaign does more than just find ways to communicate with customers and grow the list of people with whom you communicate. It also creates ways for your customers to engage and interact with your company, whether through buying products or attending events. To get the most out of your program, it… View Article
You have been running your SMS marketing campaign for long enough to know exactly to which analytical tools to pay attention to determine how effective your campaign is. Studies have come out touting the high numbers texting has for most of these measurements, but how can you apply these numbers to what you see with… View Article
No matter how great your group texting campaign, it is inevitable you will have at least some subscribers choose to opt out of your campaign. Others will change their numbers and not tell you, leading to messages bouncing. However, if your campaign starts to falter, then this churn rate is going to increase. There are… View Article
Many businesses rely on group texting as a way to send offers, coupons and other deals to their customers. When you first start out with this new medium, it can be difficult to know exactly what to send. The right offers lead to high redemption rates and an increase in business, while a so-so offer… View Article
As you start your SMS marketing campaign, it is important to create some parameters that help you analyze its effectiveness. There are several different analytic tools from which to choose. Most texting platforms provide several tools as part of your service. It helps to have a better understanding of what they are and what they… View Article
There is always some doubt when adopting a new marketing strategy, as you are unsure whether or not it will provide the promised return. Analyzing statistics provides a key insight into the general effectiveness of a particular marketing tool. The statistics of group texting give little doubt as to its efficacy and value. The following… View Article
When a potential customer’s car breaks down, you want them to think of you to handle the repairs. Marketing helps you to increase the awareness of your company, which leads to additional customers. However, you need to have a way to really interact with customers and facilitate engagement so you stand out from your competition…. View Article
There is more to a successful SMS marketing campaign than just getting people to sign up. It is just as important to retain them so you have many opportunities to convert them to and/or maintain them as customers. One way to do this is to send targeted messages with value to your subscribers. Not everyone… View Article
