For the average mobile user, managing contacts can be a real pain. You forget to delete old numbers, enter some contacts multiple times and generally make a mess out of your contact list. Those problems are compounded for businesses that maintain mobile lists. Yet mobile lists are essential to marketing because users open more than… View Article
When it comes time to develop your group texting program, you have many decisions to make. Among them is which service provider you use. One element that might differentiate certain ones is their ability to use long codes rather than solely relying upon shortcodes. What is the difference? Let’s take a look. Short Codes 101… View Article
2017 has already had its share of major disasters and emergencies. Two destructive hurricanes have already left devastation across Texas and Florida. The West Coast is burning, and storms continue to get bigger all across the country and the world. Although you do not want to live in fear you want to ensure your company… View Article
Text message marketing is a great channel on which to build your brand. You can use texting to increase brand awareness, as well as conform to your brand identity <> as a way to help further solidify it. There are many ways that you can enhance your brand image through text message marketing, but the… View Article
What is your brand? You probably hear that a lot. That is because brand-building has become a hot – and necessary – marketing strategy. It is a way to connect with potential customers and stand out from the competition. Get your team together and determine your brand for increased sales. When building your brand, it… View Article
The holiday season is almost here, so it is time to start planning a stellar campaign to ensure you make the most of it. SMS marketing provides a way to increase sales and reach a broader audience so that you will achieve all your goals this season. Rather than sending the same old tired content… View Article
Magda Urbaniak is the global community manager at Brand24, which builds strong, positive relationships over brands regardless of time and geographical distance. We recently spoke with Magda about effective Internet monitoring and best practices for dealing with commenters on social media and through text messaging. How does Brand24 help companies or brands accomplish their goals?… View Article
After building up a multi-million-dollar property portfolio and then selling his property management business for six figures in 2012, John Wilson returned to his tech-geek roots and applied them to the somewhat antiquated network marketing industry – with startling results. We had a chance to speak with the founder of Marketer Maker about how it’s… View Article
A high open rate. Increased engagement. Better customer service. These are just a few of the lucrative benefits that are connected with SMS marketing. Although it might seem like a simple marketing campaign to run, there is more than just the 160-character message that makes up your texting campaign. For the most effective strategy that… View Article
Andy Shore is the real boy behind Benchmark Email‘s Ask Andy cartoon web series, host of the Heart of Business podcast, blog editor, website copywriter, social media personality and the great smile you remember from that recent trade show, expo or conference. You first got involved with Benchmark email when you replied to a job… View Article
