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Let’s Talk About Tone: Are Your Texts Pushing the Right Buttons?

December 18, 2014 7:00 pm by

Using the right tone in your text message marketing campaigns is important.

Text messaging has become a popular channel for businesses interested in sharing promotional messages with potential customers. But as with anything else, some text message marketing efforts are more effective than others. The success of a text campaign often depends on the tone of the messages created. If your business is interested in exploring mass texting as a means of reaching a broader audience, here are four ways to make sure your texts are pushing the right buttons with potential customers.

Keep Things Conversational

One of the most important things to remember when you’re crafting a text marketing campaign is to keep things conversational. After all, text messaging is about engaging in conversation. If your messages come across as overtly promotional when you’re sharing information about your business, chances are your campaign opt-in rates will be low. Alternatively, if you are too casual, using jokes and humor in your communications, your marketing effort may not be effective either. The key is to strike the right balance. Be friendly but keep things professional for the best return on your investment.

Avoid Industry Jargon

One of the most common traps that marketing professionals fall into is writing for their peers rather than their audience. This holds true with text message campaigns as well. If you want to grab the attention of potential customers, make sure you avoid complex industry jargon. Remember, your target audience is interested in conversational tones. Overuse of industry terms is likely to decrease your campaign opt-in rates and confuse potential customers.

Create a Sense of Urgency

There are few things more appealing than a good deal. If you want to increase your chances of success with your text marketing campaign, creating a sense of urgency is a great way to do it. For example, you might offer potential customers an exclusive discount that’s valid at your establishment for the next 24-hours, or a deal that’s good for one weekend only. Putting a time table on your text message promotions can help improve your conversion rates.

Be Clear and Direct

There’s nothing worse than receiving a confusing text message from an anonymous person or company. If you’re using text marketing to connect with customers, it’s important to be clear and direct in your messages. Use simple, clear language that conveys the benefit potential customers will receive for opting in, and make sure to include your business name in your communications. This will help avoid any potential confusion and frustration, and increase the likelihood that people will actually engage with your business.

Creating a sense of urgency with your texts can increase your chances of success.

Text message marketing is a great way to connect with a broader audience. If you’re thinking about exploring mobile to reach new customers, it’s important to think about the tone of your messages ahead of distribution. Remember to keep things conversational, avoid industry jargon, create a sense of urgency, and be clear and direct with your text communications. These tips will help you improve your opt-in and conversion rates. Interested in text marketing for your business? Try ClubTexting for free today!

Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.

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