Some businesses only consider Millennials as the prime target demographic for text message marketing. However, they miss out on many potential customers by not tailoring their marketing efforts to appeal to older demographics. Baby Boomers are one of the best generations to target, as they have the money, time, and willingness to jump on board. According to a study by BoomAgers and Nielson, this powerful demographic controls 70 percent of the disposable income in the country and Boomers are willing to spend this money on consumer goods, entertainment, dining, and vacations.
Older demographics use text messaging almost as much as younger people do.
Baby Boomers are the Fastest Growing Segment of Mobile Users
Although almost 100 percent of teenagers and young adults text message and interact with mobile phones, the over 50 crowd is not far behind, according to Pew Research Center. In fact, the Baby Boomer generation, which makes up almost half of the US population, is the fastest growing group using mobile phones and texting. Already, about 81 percent of baby boomers have some type of mobile phone, and of these, 85 percent text message. Therefore, even if your target demographic is older, you can still take advantage of the many benefits of text message marketing.
Baby Boomers Text
The 85 percent of older Americans who use their mobile phones for texting do not do so only on rare occasions. Those between 55 and 64 actually average around 80 text messages per month. At an average of nearly three messages per day, this older generation has definitely jumped on board with this method of communication.
Older and younger generations use texting to communicate.
Older Users Take Action
Those over the age of 50 should not be dismissed when it comes to digital and mobile marketing. They are keen consumers ready to take action and are willing to adopt all the latest technologies. Not only are these consumers using text messages more frequently, they are also signing up for social media accounts in droves. You do not need to feel limited in your choices of call to actions; instead, you can use the same CTAs as you would with the younger generations. For example, if you are interested in building your social media following, you can ask your mobile subscribers to follow you on Facebook – and chances are they will!
Baby Boomers as the Ideal Customer
Baby Boomers make up a larger percentage of the population than younger demographics and are the biggest spenders, according to Business Insider. Many Millennials find it difficult to spend money on consumer goods due to rising costs of healthcare and education. Conversely, Baby Boomers typically find themselves in an ideal situation to spend money, including the money they have accrued from decades of saving and investing wisely. Therefore, companies benefit from marketing to this powerful customer segment, including via text message.
Baby Boomers have disposable income and are ready to spend.
Text messaging is a highly effective marketing channel which can be lucrative for businesses, and texts aren’t just a communication tool used by teenagers and young adults. Mobile phones and text messaging as a form of communication have become more popular with all age groups. If you aren’t trying to connect with older adults through your text marketing efforts, you could be missing out on a key opportunity for your business.
Learn more about fostering customer engagement by reading this helpful Group Texting blog post.
As summer winds down, children, teenagers, and young adults are preparing to head back to school. This means it is prime time for promoting seasonal deals. SMS marketing is an effective way to connect with your customers and promote your back to school sales. Many popular chains are jumping onto the trend, including Macys, Kohls, Nordstrom, and Abercrombie and Fitch, according to Digiday. There’s still time to get started with your own text marketing strategy for back to school season.
Piggyback on Back to School Promotions
When it comes time to roll out your back to school promos, add a keyword to text.
Most retailers offer back to school specials for a variety of goods, including school supplies, clothing, dorm room accessories, shoes, and more. Therefore, you may already have a promotional campaign in place for back to school. It is easy to piggyback on these marketing efforts to include your SMS marketing program by adding a keyword and short code to your other advertising campaigns. A unique and attention-grabbing keyword and a reward for opting into your mobile program can help you broaden your reach with potential customers.
SMS marketing is the perfect avenue for sharing special offers, such as back to school sales and coupons. Text message marketing has a higher open rate and redemption rate than other marketing channels. People always carry their cell phones with them, and it is easy for potential customers to redeem coupons they received via text. They do not have to print out anything or remember to bring something they received in the mail. If you do not have specific sales for back to school, then consider offering a percentage off their purchase if they text a keyword to your short or long code. Offering an easy to redeem discount in exchange for an opt-in to your mobile program is a great way to build your list.
People love contests, especially if they have the opportunity to win free items. Therefore, you may want to consider creating a text to win contest as part of your back to school SMS marketing campaign. The grand prize does not need to be extensive, although it needs to be worth enough to attract the attention of your customers. This could include a gift card to your store or a free product. You can extend the impact of the contest and increase participation by offering a coupon for every entry.
Target to the Right Audience
There are many different audiences to target with your back to school specials. You have parents who need to buy clothing and supplies for their children, teenagers heading to high school that may do their own shopping with income from their allowance or after school jobs, and college students that not only need supplies but also stuff for their dorm rooms. To make the most of on your campaign, you should develop targeted campaigns for each group.
Target college students or teenagers rather than just parents.
For example, Macy’s recognized that they have a significant number of customers who are college-aged, so they are offering a $500 gift card texting promotion for college students going off to school. Although anyone could technically use the gift card, their promotion targets college students by using the keyword DORM, according to Mobile Commerce Daily. This attracts the attention of one of their major demographics, helping to increase not just their subscribers but also their customers. You can do the same, whether you target college students, teenagers, or parents.
Encourage Sharing with Friends
You can also create a refer a friend campaign related to back to school. A special text message promotion could encourage your subscribers to forward a text coupon to a friend for the chance to receive extra savings or another reward. Many teenagers and young adults love to text with their friends and show off the great purchases they have bought in anticipation of school starting. You can capitalize on both practices by encouraging them to show off their latest purchase and share with friends via text.
Reward customers that text your coupons to their friends.
SMS marketing is a great way to attract the attention of back to school buyers. Almost everyone has a cell phone that is SMS capable, and teenagers and young adults are the most common text users. If you are ready to see how text messaging can help your business, try Group Texting for free.
Text message marketing is taking the world by storm. Many companies are jumping on board to take advantage of the high open rates, conversion rates, and global reach. If you are looking for a new way to reach more potential customers and boost your bottom line, then you should consider partnering with a texting service.
Engage with Customers Where They Are
A great number of people have a smartphone and use it for texting.
Almost everyone has a cell phone that is text message enabled, and the vast majority of cell phone users send and receive texts. According to a recent Pew Center Research survey, 97 percent of smartphone users have communicated via text message, and that number hit 100 percent for those between the ages of 18 to 29. Additionally, the majority of smartphone users look at their phone 150 times a day. This creates a more intimate and immediate relationship with text messaging than with other marketing channels, including email and social media.
Low Cost High Impact
Another reason to partner with a texting service is that it is a cost-effective solution with a high return on investment. The costs range depending on the company with which you work and the type of plan you use. Generally, plans are relatively inexpensive compared to other marketing campaigns, especially print advertising, and text messaging has a greater impact. The open rate of text messages is at 98 percent, and the conversion rate is also high when compares with other marketing channels. This means that people do not only look at the messages more than others, but they also respond. Because you have more people engaging and responding for the amount of money you spend, your ROI will be much higher.
Draw in New and Repeat Business
SMS marketing helps you to attract a wide array of customers to your business.
The point of marketing is to draw in new and repeat business, and text messaging allows you to do both. Promote your mobile program by adding a call to action to your existing advertisements. This will catch the attention of existing customers as well as potential customers. To further motivate your audience to opt in, simply create a special offer for signing up. With text messaging, you easily attract both old and new customers to your store.
Easy to Use
Group Texting is easy to use. To get started, simply set up a database of subscribers on your partner’s platform. When you create your list, you want to also divide your customers into special groups. This allows you to create targeted messages to certain groups to further the impact of your marketing efforts. Consider adding your mobile subscribers’ names to your messages as well. This helps to turn a bulk message into a more personalized one, making it more attractive to the consumer.
Whether you want to send a message to just one group or several, the Group Texting platform makes it simple to execute. You can also schedule messages so that you do not have to remember to send them out. Additionally, the platform allows you to generate auto responses to keywords so that you quickly engage with your customers, especially when they opt into a campaign. You can receive responses via email to help you better track the results of your campaign.
Learn More About Your Customers
Text marketing analytics provide valuable insights into your customers.
To create the best goods or services for your customers, you need to know as much as you can about those you serve. This knowledge also helps you to create more targeted marketing campaigns. Your texting service provides you with useful information about your customers’ demographics, interactions, and behavior patterns to give you valuable insight into your customers. You can also distribute surveys and polls via text message to see how you are doing or get feedback about a new product you plan to launch soon.
Partnering with a texting service provides you with a way to engage with your customers in an area where they already are. It works as a two-way communication option that allows you to not just market to your customers but also enhance your customer service. If you are looking for more reasons to get started with text messaging, read this Group Texting blog post.
The most important component of a successful text messaging campaign is creating content of value to your clients. In order to develop valuable content, you first need to know what type of messages your mobile subscribers want to receive. It helps to know your audience and their likes, dislikes, interests, and behavior patterns. With this information, you can create effective and attention-grabbing messages for your audience that meets a need they may not even know they have.
How to Know Your Audience
Learn as much as you can about your audience to create the best messages.
The very first step in developing a successful mobile campaign is to recognize your target audience. There are many different opportunities right at your fingertips to help you learn more about your mobile subscribers. You can review the analytics of your past marketing campaigns to get an idea of what has worked. You can also use some of your keyword and PPC-based research to gauge the interests of your target demographics.
Additionally, you can review customer or subscriber data to learn more about them, including their past shopping and purchasing behaviors. By reviewing your current customers, you can start to see common characteristics, interests, and behavior patterns.
You do not only have to rely on your data; you can also do some market research to learn more about your intended audience. You may also have already done some of this research when you developed your marketing strategy, since many market research concepts have been co-opted by SEO and content, according to Forbes. If you already have done exhaustive research for any of your digital or print campaigns, you can use much of the same data to develop content of value for your text messaging marketing.
Creating Targeted Messages
Learn about people’s lifestyle, attitudes and more for a comprehensive picture.
Once you have a comprehensive a picture of your target audience, you can start to consider what type of messages and services they want from your business. This could include special offers, tips, appointment or event reminders, and more. For an even better campaign, you should create groups based on demographics, interaction, or shopping behavior and develop unique messages for each group. A text message marketing service can easily group your members based on whatever criteria you want. This allows you to have different categories of texts, including those sent to everyone on your list and those sent to a particular demographic or group, such as your most loyal customers or customers who have not visited your store in a while.
Adjusting Your Content to Meet the Needs of Your Customers
A variety of message types can help ensure everyone finds something of value.
No matter how well you know your audience and create content to match what your mobile subscribers want from your business, you will still find yourself with some surprise hits and some misses. You have to continually review your data and adjust your campaign to match what works in reality, not just on paper. It’s also important to change up message formats and content occasionally to keep things interesting and relevant. Consider sending a mixture of tips, encouragement, reminders, offers, links to your blog or social media, questions, surveys or polls, contests, and other messages that your audience will find interesting and helpful. Remember that any offers you send should be unique and different from offers you previously sent.
It may take extra work at the beginning, but learning what your mobile subscribers want from your business and creating texts to match their needs and expectations can help increase your chances of text message marketing success. Targeted messages will help you to grow your subscription list, as well as retain the subscribers you already have. The last thing you want is to have your subscribers opt out of your texting campaign because they do not find value in your content. You can learn more common reasons why subscribers opt out of campaigns by reading this Group Texting blog post.
Text message marketing can be an effective way to attract clients and keep them engaged. To benefit from the advantages of this type of marketing, you have to ensure that you remain compliant with current regulations related to commercial text messaging. If you do not abide by the rules, you could end up not just alienating customers but also open yourself up to lawsuits, fines, or worse. The following tips can help you feel confident that you remain compliant with the regulations.
Only Message Those Who Have Opted In
Treat your message list as a separate campaign and only message those who opt in
One of the biggest rules you have to follow to remain compliant, especially with the FCC, is that you must have written consent by the client. This means that you can only text those who have opted in to your campaign. You must be clear about what the people are opting into. For example, you cannot ask your clients to consent to receiving receipts via text and then continue to text them offers, deals, and other information. You have to be apparent about the purpose of the messages, which you could expand on in your terms and conditions and include a link in the confirmation text after someone has opted into the campaign.
Send a Confirmation Text
An easy way to ensure that you only message those who have opted into your campaign is to send a confirmation text as a response to someone opting in. This response should have some important information, including the name of your business, the frequency of messages, the information you plan to send, a warning about standard message and data rates apply, how to opt out, and something saying no purchase is required. You can easily squeeze this information into a 160 character text, and you can include a link to a site with further information if you feel it is necessary.
Promote Your SMS Messaging with the Fine Print Included
Make sure that everyone has a chance to read the terms and conditions
Another way to ensure you remain in compliant is to be upfront about the nature of the campaign from the beginning. When you promote your mobile program on your webpage, print ads, social media, and other places, you can place a simple fine print message underneath the promotion of your keyword. This may seem odd, but in today’s market, people are used to seeing this on ads. You should include a brief description, frequency of messages, instructions for opting out, link to terms and conditions, contact and support, message and data rates apply statement, the number form which you will send messages, and other pertinent information.
Give a Way to Opt Out
One of the most commonly misinterpreted aspects of the law is that you have to provide people with a way to opt out in every message you send. Although you do need to have an easy way for your subscribers to opt out, you do not have to continually state that in your text messages. If your text message marketing program is one that continually messages your subscribers, you only need to promote opt-out instructions once a month. This means that if you send out eight texts per month, only one needs to have your opt out instructions. Because you only have 160 characters per text, it is nice to know you do not always have to use up some of the valuable space by giving opt-out instructions.
Send Relevant and Appropriate Content
Don’t send offers to people if they only agreed to transactional messages.
The rules are not just about ensuring that customers want to receive messages but also that they receive the right type of content. One important regulation is that you send out the type of messages you promise. For example, you cannot send marketing texts to customers who only signed up for informational or transactional messages. You also cannot send out unapproved or illicit content. Any messages regarding controlled substances, sweepstakes, contests, and similar content may also need to have further approval before you can send it. For example, marketing alcohol and tobacco may require some type of age verification for opt in, and messages cannot promote the use or reference the abuse of the substance.
Stick to Your Promised Frequency
Another important thing to do to ensure you remain compliant is to stick to the frequency of texts you promise. If you plan to increase the number of texts you send to subscribers, you need to inform them in writing. If you send out more texts than you initially state, you could be sued by your mobile subscribers. Therefore, if your opt-in confirmation states that you will send two texts per week, you need to never go above that number without first informing your customers.
Keep Track of Your Client Requests
Honor your client requests and safeguard the data.
There are certain rules you must follow regarding the data you have about your subscribers. For example, you need to retain customer records up to six months after a client has opted out of the service. Although you are allowed to keep all the relevant data regarding your customers and their interaction with your messaging system, you are not allowed to sell your subscriber list. You also have to adhere to requests to opt out immediately, and have up to three business days to do it. Therefore, it is important that you continually keep track of your data, especially your opt out requests.
Although the rules may seem complicated, it is easy to remain compliant if you just ensure that you are clear about your intentions, only message those who opt in, respect any opt out requests, and retain the privacy of the data of your customers. The more clear and upfront you are about your subscription list, the less confusion there will be by your clients, which also leads to less worry about remaining compliant.
If you are ready to start your text message marketing campaign, try Group Texting for free.
To create the best text message marketing campaign, you have to track and monitor how your mobile subscribers respond. This helps you to see what works and what does not, so that you can incorporate changes that will boost your results. Tracking the data also allows you to catch any downward trends before they become detrimental for your business.
If you do not have tools in place to monitor your efforts then you could be missing out on some vital information about your customers. Not only can this data help you create the best text message marketing campaign, it can also help you develop more successful campaigns in your other channels.
Know Your Goal
Know the target of your campaign to help you accurately measure the success.
Before you can put your data to work, you first need to understand the goal of your campaign. Your objective could be to increase traffic to your store, create brand awareness, grow your subscriber list, and more. Although your campaign will have many benefits for your company, you want to have at least one major goal in mind as a way to monitor your success.
Track Your Results
Once you’ve established your goal, then you will know which metrics to track closely. For example, if you want to increase business, then you could text out offers and monitor your mobile redemption rate. Other metrics such as website visits and conversions can also can help you monitor whether your customers are taking the desired actions from your text messages. Most SMS platforms offer a variety of data to help you monitor many different components of your campaign.
There are many different bits of data that can help you monitor your campaign.
There are several different methods for conversion tracking, including click tracking, keyword tracking, call tracking, and coupon tracking, according to Online Marketing Inside Out. Click tracking shows you how many of your subscribers clicked through on a link sent to them via text. It can also help you recognize the shopping behaviors and interests of your customers. Keyword tracking looks at which keywords were most successful in getting people to participate. Call tracking comes from seeing how many customers called the number sent in the text message to get more information or complete a sale. Coupon tracking helps you see how many people redeemed a text offer. These metrics can be used alone or together to help you see what is working and what is not.
Look at Opt ins and Opt Outs
In addition to conversion tracking, you also want to look closely at your opt-in and opt-out rates with every text message you send. Even if your main goal is something outside of growing your subscriber list, this will tell you very important information about the value of your content, according to Marketing Profs. Remember that there will always be some subscribers choosing to opt out for reasons beyond your control, but if you notice a large percentage, then you need to review your text message content to see what may have caused the problem. When the percentage of opt in rates goes up, you also have an idea of the most valuable type of content to send.
Make Adjustments to Your Campaign
Create your strategy based on the texts that have worked the best
The reason you want to pay close attention to your data is to see what types of text messages work the best. This can help you to avoid sending out content that results in little to no action, or even negative results. Tracking this will also give you an idea of the content type that is most successful. Although you do not want to send out the same content in every text message, you do want to send content that’s valuable for your subscribers. By looking at your history to recognize trends, you can create more compelling content, which in turn will help you achieve your business goals and grow your subscriber list.
Keeping track of your text message marketing data gives you invaluable customer insight. Close monitoring will help you understand what your audience wants to receive from you and help you customize your current and future campaigns to their desires, behaviors, and patterns.
If you are ready to get started with text message marketing, then try Group Texting for free!
When you start an SMS marketing campaign, there is always a learning curve involved. It may take you some time to discover the best practices for your business. However, you can jump start the efficacy of your campaign by avoiding the most common pitfalls that can derail even the most well-thought out plans.
Make sure your offers are worthwhile and easy to redeem.
The number one mistake marketers make with text messages is sending out content of little or no value to the customer. This is most overtly seen in bad offers, especially those that are expired or difficult to redeem. Therefore, when you send out offers, be sure that you have not only picked something that people will want to use, but that there is also enough time for redemption. Additionally, it’s important to prepare your staff in the redemption process to avoid any potential issues.
Poorly Written Content
Your content not only needs to have value, but it also needs to be well written. Text messages are only 160 characters, which means any errors you make will stick out much more than they would in long form content. Always double check your messages for misspellings, poor grammar, and incorrect word usage. You want to be sure that the message you send clearly conveys what you want to say. Additionally, misspelled words and poor grammar may also destroy the credibility of your text, according to Business 2 Community.
Honor the Agreement
You’ve made a deal with your customers, and if you do not honor it, you could be sued.
The FCC has strict rules regulating SMS marketing practices, with the most important being that you must have written consent from your customers to text them. In your text marketing terms and conditions, you should state the frequency with which you plan to send texts to your customers. Breaching this agreement may alienate customers, and it could put you at risk for a potential lawsuit. You also must only send messages to customers who have specifically opted in to your texting program, not customers who may have signed up to receive other communications from your business.
Only Send Generic Texts
SMS marketing is an immediate and personal way to contact your customers. Therefore, if you only send generic texts, you miss out on some of the benefits of the medium. Your texting platform makes it easy to create groups so that you can target certain customers for specific messages and deals. You can also personalize messages, even if you just add your subscribers’ names to each text. You may see an increase in conversions just by sending texts that are not generic.
Do Not Understand Texting Best Practices
Learn as much as you can about the medium before starting a marketing campaign.
Texting is a unique medium that has its own nuances and best practices. Therefore, it is to your benefit to learn these before you start your SMS marketing campaign. There are generally accepted ways to text, including the timing, frequency, and content. Additionally, the more you know about text message marketing’s nuances, the stronger your foundation for a successful campaign.
Lack of a Call to Action
Text messages may be short, but that does not mean that you should sacrifice your call to action. Your CTA could request that your mobile subscribers click a link to a blog post for further information, redeem an offer, or text a keyword. An effective call to action can help you get the results you want from your campaign.
Poor Timing and Frequency
One of the most common mistakes marketers make with text messaging is not sending texts at the right time or frequency. Text messaging is an immediate channel. Therefore, it makes sense to send your messages close to when you want your customers to take action.
Pay attention to the time at which you send out your texts.
However, you also do not want to send the text during a disruptive time, such as late at night. Depending on your type of business, you also want to avoid rush hour, Mondays, and the weekends, according to a survey by Hello World. Additionally, it’s important to avoid sending too many texts, or too few. Although the ideal frequency differs based on the situation, the basic rule of thumb is about one to two texts per week.
It is to your benefit to learn from the mistakes of those who have gone before you. Therefore, when you start your SMS marketing campaign, be sure to avoid the most common pitfalls to increase your chances of success. You can learn more about why customers opt out of campaigns by reading this helpful Group Texting blog post.
Text message polls are a great way to gather quick feedback from your customers, whether you’re interested in launching a new product or service or simply want to know that you’re doing a good job. Similar to other polls, you are asking your customers what they think, but the beauty of utilizing SMS is that you can collect responses almost immediately. Most people open up text messages within just minutes of receipt, which means you can get their thoughts very quickly. Additionally, mobile users typically have their phones with them all the time, making it easy to get a timely response, according to the Mobile Marketer.
People carry their phones with them everywhere, making it easy to get an immediate response.
A text message poll typically asks customers to text a particular keyword to a short code. You can create two or more keywords and then simply see which keyword receives the most votes. For example, you may ask your mobile subscribers to vote on a color for a new item: red, black, or white. They text one of those words as the keyword to cast their vote. You can also use different short codes for the different options. This is such a simple way to collect feedback that it can be implemented for a variety of circumstances.
In Store Feedback
One of the best ways to use text message polls is to collect in-store feedback. This could be information about the functionality of a particular display or other data about the customer experience. This will give you an idea of what in-store operations could be improved upon to create a better experience for customers. This can, in turn, help you increase your business and remain competitive, according to Customer Think.
Customer Service Surveys
Send a text poll to see how well your employees provide service to the customers.
A simple poll can help you gather some invaluable information about how your business is doing from a customer service standpoint. For example, you could ask customers to text poor, fair, good, or excellent to a number. Your response could include a link for a more detailed survey so you have the opportunity to gather additional information from those who wish to fill it out. Many people do not mind sending a simple text but would be reluctant to fill out a longer survey, even if it only takes a few minutes. A text message poll can help you get a general sense of how you’re doing from a customer service perspective.
New Product Launch
Before completing your new product or collection, ask your customers for some advice.
When you plan to launch a new product or service, using text message polls can help you get off to a good start. The feedback you collect can help you tailor your product or service to meet customer expectations. Plus, you will create a larger buzz in the run up to your product launch. Your customers will also feel more engaged, which may increase their interest and motivation to buy or try the new product or service.
Continual Customer Engagement
Additionally, you can use polls periodically to engage with customers. This could mean asking about what their favorite products are, which helps you to get a feel for which items are the most popular for your business. You can also just send out polls asking about people’s interests, favorite movies, and more to get a better all around picture of your customer base. This can help you to create more targeted marketing campaigns in the future.
Interaction During Events
Ask your audience questions during an event to keep them engaged.
Another great way to use polls is to increase interaction during conferences, meetings, or other large-scale networking events. Educational institutions can also use mobile surveys to increase engagement with students during classes. Some of these interactions may be simple yes or no questions, or they can be more complicated polls to see what people like the best about an event or speaker.
With mass SMS polls, you can get the answers you want without as much hassle. There is no paper, no need to count the votes, and no need for extra work to decide the winner. Your votes are simply calculated by your platform analytics, making it easy. Your campaign will also be accessible to a large number of people. Almost everyone has a mobile phone with texting capabilities, unlike some of the QR codes that are used which require an internet connection and an app that deciphers the image. If you want instant feedback from a large number of customers, you should explore text message polls.
Before you launch your mass SMS campaign, be sure you know everything you need to know by reading this helpful Group Texting blog post.
A positive customer experience is critical to the success of a business. Customer service has more of an impact on whether a person chooses a particular business, as opposed to price and other factors. Additionally, good customer service leads to word of mouth advertising, the most trusted form of marketing, according to Business 2 Community.
Word of mouth is the best type of advertising.
One way to enhance the overall customer experience is to engage with your customers once they leave your store. A mass text messaging campaign is an effective way to build relationships with your customers over time.
The number one way to foster customer engagement through your text marketing efforts is to provide valuable content, according to Dan Slavin in Streetfight Magazine. Text messaging works best when it is used as a tool to communicate with your clients about more than just sales promotions. This could mean sending out offers, appointment reminders, tips, recommendations, order information, and more. The best types of content for your business will be greatly determined by your particular services and goods as well as your target audience. Review your customer data to get an idea of the type of content your customers find most valuable, or you can always ask them directly.
Augment Your Other Campaigns
Cross-channel marketing efforts can help boost engagement with your marketing campaigns. It’s worth noting that you shouldn’t use SMS messages to promote your other marketing efforts exclusively. For example, you wouldn’t want to bombard your customers with text messages promoting your Facebook page. However, you should include cross promotional text messages for when you are running a particularly interesting campaign, such as a contest, special sale, or event. Similarly, you can use your other marketing channels to advertise your mobile program by adding a text opt in call to action.
Cross promotion is an invaluable tool, but you do not want to over use it.
Open Up Two-Way Communication
Another way to enhance customer engagement through mass text messaging is to open up two-way communication. You can allow customers to text you with customer service questions or issues. Many people would prefer to handle these types of problems through text rather than calling, especially if they have to be on hold for a while. You can also set up an automated response using certain keywords to quickly help troubleshoot the most common issues.
Set up responses by text for your customer service representatives.
Sweepstakes, Contests, and Surveys
People enjoy entering sweepstakes and contests, as they hope to win a big prize. Creating a simple contest is a great way to increase the number of people tapping into your campaign. You can send out surveys through text to help you find new ways to better serve your customers. A simple poll can engage your customers while also helping you make informed decisions about new products, menu items, or services.
In Store Recommendations
When your customers are in your store shopping, you can use mobile as a way to bolster engagement and enhance their shopping experience. For example, you can offer them in store recommendations if they text a particular keyword. If you do not have a brick and mortar store, you can still offer personalized recommendations based on what people ordered. Consider sending a text as a follow up to an order with recommendations for similar items.
The best way to foster customer engagement is to send out content that is personalized. Gather information about your customers by integrating your data from all channels, and it will give you a better picture of your customer demographics and shopping habits.
Review all your data for a comprehensive picture of your customers.
You can use the information to send out targeted offers and special texts, such as happy birthday messages. Even if you do not have enough data for targeted and customized messages, you can at least address the message with their name to make communications seem more personal.
There are many different ways to use mass text messages as a way to engage with your customers. Engaging with them in this way will not only will help to grow your mobile subscriber list, it will also enhance the overall customer experience. This can help you build customer loyalty over time.
If you are ready to see how text messaging can help your business, try Group Texting for free.
Different texting services offer different features to clients. One of the major differentiating factors is whether a company is a short or long code texting service. Many businesses only offer short codes, but several are starting to use long codes instead of or in addition to the short codes. Before you choose your texting service, it’s important to understand the differences between the two – especially the benefits long codes offer.
Short Codes vs. Long Codes
Long codes are similar to traditional phone numbers.
Codes are the numbers used for both sending and receiving messages. You are probably most familiar with short codes, which are typically five digits long. This was the initial code type used for text message marketing services. It is becoming more common to see long codes, which are usually ten digits long (or the same as a traditional phone number.)
Why Choose Long Codes?
Long codes offer more functionality than short codes.
Short codes were developed for text messaging purposes only, but businesses that choose long codes get a service that can do so much more. Because a long code is similar to a traditional phone number, it can also support any and all incoming communications, including faxes, phone calls, and more. Long codes can also easily integrate into emails and alternative voice communication methods. By having one single number for all communications, it can streamline and simplify your campaign. Companies that want to have regional numbers can create multiple long codes, each one associated with different markets rather than different channels of communication.
Increase Coverage while Reducing Costs
Many companies are choosing long codes over short codes because they can increase the coverage while reducing the costs of a texting service. Short codes typically cost between $500 and $1000 and can only be used for texting with affiliated wireless carriers. To reduce the cost, many companies choose to share short codes. Long codes on the other hand are basically a VOIP-based telephone number, which has a much lower cost, making it easy to create your own unique number. Additionally, long codes can typically be used by all wireless customers, similar to any other phone number. Short codes may have geographic or carrier restrictions.
Increase the number of people who can receive your messages.
While short codes can take many months to create because they need to be approved by the various wireless carriers, you can get your long code up and running much faster. Most long codes can be implemented immediately or within a matter of days. This also gives you more flexibility to create additional numbers to reach different customers.
Many customers have started to associate short codes with unnecessary or spam messages. Although the FCC regulates short codes, customers still associate these five-digit codes with potential spam or unwanted messages. It is clear the text message is coming from a business, not a person.
People will be happier about receiving your text when it comes from a long code.
Alternatively, when a customer receives a message from a long code, it seems more personal, rather than an automated message system. This can help increase the likelihood that they’ll actually read your message. Additionally, you can use long codes in the same geographic area as your customer base, which also increases the chance they will read and take action on the text.
Some marketers in the US avoid long codes because of recent attention about the lack of authorization by the carriers, according to Mobile Marketer. One of the most important things is to ensure that your business remains compliant with the FCC’s regulations against spam. This means that even if you use long codes, you must have your clients opt-in to your campaign. If you have permission and take action to protect your customers’ data, you will avoid many of the problems associated with long codes. Additionally, you can look for a service that is certified by as many carriers as possible, which also helps you remain compliant.
Whether or not long codes or short codes are best for your business depends somewhat on the goals of your campaign and other features of your company. But for many companies, long codes offer several benefits, especially the ability to easily integrate all communication channels. If you are ready to start using long codes, try Group Texting for free.