Mobile usage continues to grow globally. Photo credits: feuillu.
The world is going mobile. An unprecedented 91 percent of adults in the United States now own a mobile phone, and that number increases steadily each year. From a business perspective, mobile marketing is becoming increasingly popular with companies that are interested in reaching a growing audience of connected consumers. Mobile marketing is expected to top out at $15.3 billion by 2019, according to a recent report. If you are interested in connecting with your audience through this important channel, there’s no better time than now to get started. Here are four reasons why the future is beyond bright for mobile marketing.
Mobile Adoption Rates Continue to Soar
Mobile adoption rates are not just on the rise in the US. Mobile usage is increasing globally. A recent report indicates that there were 6.8 billion mobile phone subscriptions around the world last year. Considering the fact that there are 7 billion people on the planet, this figure is staggering. As mobile usage has increased, landline subscriptions have declined considerably. Many people simply use their cell phones instead of home phones.
Text Messaging is Becoming More Popular
In recent years, text messaging as a form of communication has absolutely exploded. As mobile plans have become more text-friendly, the medium has become the preferred means of engaging with others for many people. A decade ago, texting was still relatively new. Many mobile providers charged extra if you went over your allotted texts each month. But as many companies have embraced unlimited texting, consumers have as well. In recent years, the total numbers of texts sent each year has climbed into the trillions.
Smartphone Ownership is Increasing
It isn’t just cell phone ownership that’s increasing. Smartphone penetration is also increasing globally. Nearly 1.75 billion people around the world now own smartphones. This has important implications for businesses that are interested in using mobile marketing to reach new customers. Smartphone users are using their mobile devices for texting, emailing, connecting with friends on social media, playing games, and browsing the web, so the advertising options are almost endless for companies. Whether you want to reach your customers through text message marketing or focus your efforts on targeted in-app mobile advertising, there will be more smartphone users seeing your marketing messages in the coming years.
The Way Consumers Engage with Businesses is Changing
As mobile penetration increases, mobile users are becoming more receptive to connecting with businesses through their phones. A decade ago, mobile marketing was less common among businesses because the trust factor was lower among mobile users. People were leery about companies reaching out to them via their mobile devices. But as business communications via mobile have become more common, the trust factor has increased considerably. Now engaging with businesses via text message campaigns and social media platforms is something that happens for many consumers multiple times daily.
The future is bright for businesses using mobile marketing to reach customers. Photo credits: janitors.
The future is bright for mobile marketing. If you are a business owner that’s interested in adding mobile to your marketing toolkit, now is a great time to get started. Try GroupTexting for free today – your customers are waiting!
Text message marketing is an effective way to reach Millennial consumers. Photo credits: micurs.
Millennials are widely known as one of the most tech-savvy generations. A recent survey estimates that 85 percent of consumers in the 18 to 34 age bracket own smartphones. For businesses interested in reaching this powerful customer segment, mobile marketing is an effective channel. But there are a few important things to consider when trying to reach a Millennial audience. Here are a few ways your business can successfully connect with generation Y consumers in 2015.
Add Mobile to Your Marketing Toolkit
We’ve already established that Millennials are among the most connected consumers in the world. If you aren’t already using mobile marketing to reach this important audience, it’s time to get started! There are a few strategies to consider when it comes to connecting with Millennials via mobile advertising. Consider working with a mobile developer to create a text message marketing campaign for your business. You may also want to think about using geo-location to target potential customers in a certain geographic area or exploring in-app advertising for your business. Taking your mobile marketing efforts up a notch can help you connect with consumers in the 18 to 34 age demographic.
Pay Attention to Messaging
Since Millennials are constantly connected, they are exposed to countless marketing messages daily. It’s important to spend some time thinking about how to make your business stand out above the noise. Sometimes offering potential customers an incentive can help pique their attention. Consider looking back at your past marketing efforts to see if a particular deal resonated with this audience more than another. Use the information you gather about past campaigns to craft your text message marketing effort. Understanding what messages strike a chord with this particular audience can help you set your business apart from the competition.
Focus on Customization
Another effective way to make your business stand out from others is by personalizing your text message marketing efforts. Millennials (and other generations also) respond well to customized marketing campaigns. Businesses that tailor their marketing efforts by geographic location, address potential customers by their first name, or use past buying and browsing behaviors to customize offers for consumers typically experience a better return on their marketing campaigns. Consider your own experience as a consumer for a moment. Chances are you are more receptive to businesses that are providing highly relevant offers delivered in a friendly way. Personalization is key when it comes to connecting with Millennial consumers.
Millennials are one of the most connected customer segments. Photo credit: afagen.
If you are interested in connecting with more customers in the 18 to 34 age bracket through your business marketing efforts, there are a few different approaches you can take. If you haven’t already, it’s a must to add mobile to your business marketing toolkit. It’s also important to pay attention to the content of the messages you are sending to Millennial customers and focus on customization as much as possible. These tips can help you make the most of your text message marketing efforts. If you’re interested in launching a mobile campaign, try Group Texting for free today!
Group texts can help your business engage with new customers.
There’s a lot of buzz in the mobile marketing world about short code versus long code text messaging. Both are used frequently by marketing teams interested in engaging with potential customers. But there is some confusion about the differences between the two, and whether or not one approach is better than another. If you’re wondering about whether to use short or long code text messaging for your business, learning more about the differences can help you make an informed decision. Here are some of the basics of long code text messaging, and here’s why it’s beneficial for your business.
What Are Long Codes?
Long codes are set up like traditional, ten-digit telephone numbers. But they’re virtual, and not associated with one particular phone. Long codes can be used in a variety of different ways; to send and receive texts, make calls, and transmit faxes. Most often, businesses choose to use long codes in their text message marketing efforts.
What Is The Difference Between Long Code and Short Code Text Messaging?
There are a few major differences between long code and short code text messaging. The first lies in their structure. Long codes are typically ten digits, set up like a traditional phone number. Short codes are a shorter series of numbers which may or may not be customized. Sometimes businesses are able to choose something like ’12345,’ while other short codes are just a series of random digits. Short codes are also typically more expensive to create, and they may require a longer set-up time. Some codes can take months to generate, whereas long codes can be created within a matter of minutes.
Why Use Long Code Text Messaging?
Many businesses choose to use long codes for their text messaging campaigns instead of short codes. From a practical perspective, long codes often make more sense in terms of ease of set up and cost. Businesses can work with a mobile developer to create and launch a long code text message marketing campaign in a matter of minutes, and they tend to be more budget-friendly than short codes. Long codes can also be used internationally, whereas short codes are often limited to one particular area. If you are trying to reach a broader, global audience with your text message marketing efforts, opting for long codes over short codes may be the better approach.
Long codes are different from short codes in a few major ways.
While text message marketing is a popular way for businesses to reach customers, there is often some confusion associated with short codes versus long codes. If you are trying to decide which is right for your business and looking for clarification about the differences, it’s important to take the time to learn about both approaches. From a practical perspective, long codes often make more sense. They’re easy to create, inexpensive, and can be used globally, rather than in just one designated geographic area. If you are interested in getting started with a long code text message marketing campaign for your business, try GroupTexting for free today!
Contests are a great way to promote your business.
Your business just launched its first contest. The prize package is amazing and the entry process is simple. The only issue is that you aren’t getting as many entries as you’d anticipated. Since you’ve already tested out the entry form for ease of use with numerous people, you’ve determined that your contest marketing leaves something to be desired. There are a number of approaches you can take if you’re interested in raising awareness about your business contest. Here are three ways you can amp up your marketing efforts to get everyone talking about it.
Give Your Contest A Boost on Social Media
In recent years, many business owners have created a presence on social media in order to engage with their target audience. If you’re running a contest, consider giving it a boost by getting started on a social network. The key to being successful on social is to plan ahead before you start. Make sure you have at least a month’s worth of content to share, and a plan in place for making people aware that your business can be found on social media. Add links to your social profiles on business cards and print advertisements, at key places in your store like the registers, and on your company website.
Launch A Group Text Message Marketing Campaign to Spread the Word
Group texting is another effective way to spread the word about a contest. For many people, it’s hard to resist a good contest with an intriguing prize package. If you want to get people talking about your contest, consider working with a mobile developer to raise awareness about it through a well-crafted text message marketing campaign. There are a number approached you can take when developing your text message marketing effort. Messages can provide information about the contest itself, or you may even consider accepting contest entries from text message recipients to increase engagement.
Engage Your Audience with a Direct Mailing
While direct mail may seem like an antiquated way to reach customers, it actually remains one of the most effective channels for businesses interested in engaging with a local audience. According to recent data, an estimated 40 percent of consumers indicated that they’ve tried a business as a direct result of an advertisement they’d received in the mail. Whether your goals are to specifically draw attention to your contest or you are interested in raising awareness about your business in general, a direct mail marketing campaign is an effective way to do it.
Increase contest participation and get people talking.
If you are excited about your inaugural contest but you aren’t getting as many entries as you’d hoped, there are a number of ways to raise awareness and get people interested. After all, who doesn’t love a good contest with an exclusive prize package? Consider giving your contest a boost on social media, launching a group text message marketing campaign to spread the word, or raising awareness with a targeted direct mailing. If you are interested in getting started with text message marketing for your business, try GroupTexting for free today!
Group texts help people prepare in the event of an emergency.
Emergency group text alerts have the potential to save thousands of lives. The immediate nature of text messaging ensures that important alerts are received quickly, and organizations are using mobile to share information in many different ways. College students can sign up to receive emergency notifications from campus police, and mobile users can opt-in to receive text messages about natural disasters and AMBER alerts. Here are three reasons why emergency group text alerts are so important and effective.
Group Texts Connect Mobile Users
A decade ago, the most effective way to transmit emergency information to communities was through the television or radio. This system of delivery was problematic for many reasons. Critical notifications often went unnoticed because community members had to be watching television or listening to the radio at a specific time in order to receive the alert. As a result, many people were left unprepared for potentially life-threatening situations. Group texting is an effective way to transmit emergency notifications because our culture is so connected to their mobile devices. Approximately 91 percent of Americans own smartphones and use them regularly.
Emergency Information is Transmitted Quickly
Group texting emergency alerts means that people are receiving critical information quickly. A recent study estimates that mobile users check their phones 140 times daily. Text messages are also among the most read communications. On average, 90 percent of mobile users view texts within three minutes of receipt. Mobile users that are receiving emergency alerts are opening them, and they are doing so in a timely manner. Group texting is a much more effective way to transmit important information than previous channels like radio or television.
Group Texting Emergency Alerts Helps Protect the Masses
One of the major problems with notifying the general public about potentially life-threatening situations via television and radio is that many people who weren’t watching or listening at that moment missed the notification. For example, if a tornado was approaching a particular geographic area, the general public could prepare after receiving notification via the television or radio. But those who weren’t tuned in were often blindsided by the storm and unable to seek shelter before it hit their area. Thanks to mobile and group texting, more people are getting the message and preparing accordingly. Group texting emergency alerts actually helps save lives because mobile users are always tuned in. As a result, they end up with more time to take the necessary steps to protect themselves and their families.
Group text emergency alerts are transmitted and received quickly.
Years ago, television and radio were the best means of transmitting important emergency notifications to community members. These channels were ineffective, at best, leaving many people unprepared for potentially life-threatening situations. More recently, organizations have been using mobile as a tool for alerting communities of natural disasters, imminent threats, and sharing other critical information. Since our culture is so connected, group texts are the most effective way to transmit important communications quickly. If you are interested in using group texts as a tool to share alerts with your community, try GroupTexting for free today!
Mass text messaging can help you reach your customers during the NFL playoffs.
The NFL playoffs are among the most-watched sporting events in the United States. For many sports bar owners, January and February mean big business. Football fans are looking for a fun place to enjoy the games with friends, and the competition can be fierce among business owners that are interested in attracting this particular audience. If you are a sports bar owner that’s planning to step up marketing efforts around the NFL playoffs and Super Bowl, here are a few ways mass text messaging can benefit your business as we head into the new year.
Getting the Word Out about Your Sports Bar
Mass text messaging can be used in different ways to reach your audience this playoff season. Some businesses may choose to use the mobile channel to inform potential customers of game times, stats, etc. in an effort to engage sports fans in a conversation and pique their interest. Others might use mass text messaging to transmit information about special promotions they’re running on playoff and Super Bowl game days. Whatever approach you decide to take, one thing is for certain. Mass text messaging can help you raise awareness about your sports bar during NFL playoff time.
Reaching Out to a Female Audience
In the past few years, the NFL has been making a concerted effort to connect with a female audience. Recent data shows that viewership is up 5 percent this year among females ages 18-49. If you’re interested in raising awareness about your sports bar with female consumers during playoff season, mass text messaging can help you accomplish your goals. There are more female football fans in 2014 than ever before, and this particular audience represents an untapped opportunity for sports bar owners interested in increasing their foot traffic in the coming months. A well-created mass texting campaign can help attract this key customer segment to your business.
Get your customers excited about game day with a mass text messaging campaign.
Opportunities for Ongoing Engagement
The NFL playoffs typically last a few weeks, so creating a mass text messaging campaign that’s focused on the end of football season is an effective strategy for your business. There will be multiple opportunities to connect with customers as playoff season rolls on, and this could represent an important opportunity for your sports bar. Ongoing engagement via a mass text messaging campaign during playoff time can result in improved customer loyalty and increased awareness about your business overall. The playoffs are a great time to establish long-standing business relationships with new patrons interested in interacting with your brand via mobile.
The NFL playoffs are just around the corner. If you’re a sports bar owner that’s interested in reaching new patrons in the coming months, a well-crafted mass text messaging campaign can help you accomplish your business goals. Whether you’re interested in sharing special promotions with customers, raising awareness about your business with a female audience, or improving customer loyalty over the long term, connecting with consumers via mobile is a great way to do it. Try GroupTexting for free today – your customers are waiting!
New Year’s Eve is a time to celebrate. Photo credit: ginnerobot.
It’s hard to believe that a new year is just around the corner. If your business is planning a special event to celebrate, you may be in the midst of your marketing efforts to get the word out to potential customers. New Year’s Eve is a popular night to party, and the competition is fierce for restaurant, bar, and club owners that are interested in attracting patrons for this evening of celebration. If you want to raise awareness about your business’ special New Year’s Eve event, bulk text messaging is an effective way to do it. Here are three ways you can use bulk text messages for the holiday.
Announcing Events Ahead of Time
If you are interested in using bulk text messages to get people interested in an upcoming event, paying attention to timing is important. Share the information about your event too early, and your message might get lost in the chaos of the Christmas holiday. But if you spread the word too late, people may already have plans for the night and you might not be able to attract many new customers. A good rule of thumb is to plan your announcement for December 27th. By this point, people have shifted gears and begun thinking about their New Year’s Eve plans. A well-crafted bulk text messaging campaign can help you get your target audience’s attention at the perfect time.
Providing Last Minute Information
There are always going to be those people that simply choose to ‘wing it’ on New Year’s Eve rather than follow a set plan that they established ahead of time. If you’re interested in making last minute connections with potential customers, you may want to consider sending out a bulk text on New Year’s Eve. Consider sharing some enticing information about your special event when people are already out on the town. Your target audience is going to have their mobile devices close at hand, so it’s a great time to grab the attention of last minute customers.
Transmitting Special VIP Offers
If you want to raise awareness and interest in your New Year’s Eve event, think about running a promotion. Potential customers are going to want to feel like VIPs when they’re ringing in the New Year. Using bulk text messaging to transmit special VIP offers can help set your business apart from others that are also hosting New Year’s Eve celebrations. Again, timing is important here. Share your VIP offer with your audience on New Year’s Eve day so it’s fresh in their minds, and chances are they’ll stop by for the party.
Bulk text messaging can help you reach more customers on New Year’s Eve. Photo credit: wonderlane.
If your business is hosting a party on New Year’s Eve, you may want to take your marketing efforts up a notch with a bulk text messaging campaign. Business owners can use mobile to announce their events ahead of time, provide last minute information to potential customers, and transmit special VIP offers. A well-timed bulk text messaging campaign can get people talking about your special event. Try GroupTexting for free to connect with more a broader audience today!
Farmers are using group texting to improve communication with staff and vendors. Photo credit: Jim Fischer
Thinking about a farm likely conjures up picturesque images of a red barn set against the backdrop of rolling green fields filled with livestock. Chances are mobile technology is not the first thing that comes to mind. Yet many farmers have begun exploring how they can use mobile technology to simplify their lives and make their business’ more efficient. If you are a farmer that’s interested in using group texting to simplify life on the farm, there are a number of approaches you can take. Here are three ways you can use group texting to keep things running smoothly.
Manage Operations More Effectively
Many farms are set on hundreds of acres of property. In the old days, when farmers needed help with a particular project or forgot something in the barn before venturing out into the field, they had to walk back and find a farmhand or locate the tool they needed. The process was inefficient and time consuming. Thanks to mobile technology, farmers have begun using smartphones to communicate with other staff members on the farm, and they’re able to accomplish tasks more quickly. Group texting is a great way to keep farm operations running more smoothly. For example, if you need help with a project in the field or you’re collaborating on something, staying in touch with your team is easier than ever.
Connect with Your Vendors
Do you find that you’re frequently shooting emails back and forth with certain vendors. If this is the case, group texting may be a more efficient approach. While emailing is an effective strategy, there can be delays associated with email. Texting with vendors can help save you time, allowing you to get the information you need and complete projects more quickly. It can also be used as a customer service tool. For example, if a vendor has a question about an order they placed, you can easily provide their team with the answers they are looking for within a matter of minutes. For farmers that are interested in improving customer loyalty, group texting is a handy tool.
Facilitate Ongoing Communication
In order to keep a farm running effectively; everyone needs to be on the same page about things. If you’ve struggled with finding effective ways to keep the lines of communication open on your farm, group texting may provide the solution you’ve been searching for. Creating an ongoing dialog with farm staff can improve communication and facilitate collaboration. The benefits here are two-fold. A well-connected farm is an efficient and productive farm, and your staff will feel like their voices are being heard. Not only will you be able to provide better service to your customers, your employees will feel like you truly value their opinions.
Mobile is making life on the farm easier. Photo credit: keeva999
As mobile technology has advanced, forward-thinking farmers have begun using smartphones as a tool to make their lives easier and improve their business’ efficiency. If you are a farmer that’s interested in exploring how you can use group texting to open up the lines of communication with staff members and vendors, try GroupTexting for free today!
Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
Using the right tone in your text message marketing campaigns is important.
Text messaging has become a popular channel for businesses interested in sharing promotional messages with potential customers. But as with anything else, some text message marketing efforts are more effective than others. The success of a text campaign often depends on the tone of the messages created. If your business is interested in exploring mass texting as a means of reaching a broader audience, here are four ways to make sure your texts are pushing the right buttons with potential customers.
Keep Things Conversational
One of the most important things to remember when you’re crafting a text marketing campaign is to keep things conversational. After all, text messaging is about engaging in conversation. If your messages come across as overtly promotional when you’re sharing information about your business, chances are your campaign opt-in rates will be low. Alternatively, if you are too casual, using jokes and humor in your communications, your marketing effort may not be effective either. The key is to strike the right balance. Be friendly but keep things professional for the best return on your investment.
Avoid Industry Jargon
One of the most common traps that marketing professionals fall into is writing for their peers rather than their audience. This holds true with text message campaigns as well. If you want to grab the attention of potential customers, make sure you avoid complex industry jargon. Remember, your target audience is interested in conversational tones. Overuse of industry terms is likely to decrease your campaign opt-in rates and confuse potential customers.
Create a Sense of Urgency
There are few things more appealing than a good deal. If you want to increase your chances of success with your text marketing campaign, creating a sense of urgency is a great way to do it. For example, you might offer potential customers an exclusive discount that’s valid at your establishment for the next 24-hours, or a deal that’s good for one weekend only. Putting a time table on your text message promotions can help improve your conversion rates.
Be Clear and Direct
There’s nothing worse than receiving a confusing text message from an anonymous person or company. If you’re using text marketing to connect with customers, it’s important to be clear and direct in your messages. Use simple, clear language that conveys the benefit potential customers will receive for opting in, and make sure to include your business name in your communications. This will help avoid any potential confusion and frustration, and increase the likelihood that people will actually engage with your business.
Creating a sense of urgency with your texts can increase your chances of success.
Text message marketing is a great way to connect with a broader audience. If you’re thinking about exploring mobile to reach new customers, it’s important to think about the tone of your messages ahead of distribution. Remember to keep things conversational, avoid industry jargon, create a sense of urgency, and be clear and direct with your text communications. These tips will help you improve your opt-in and conversion rates. Interested in text marketing for your business? Try ClubTexting for free today!
Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
Mass texting is a great way to get the attention of potential donors. Photo credits: English106
According to recent data, a whopping 91 percent of adults now own cell phones. If you are interested in connecting with a new audience or reaching existing customers, mobile represents an important opportunity for your business. In recent years, many companies and organizations have been adding mass texting to their marketing toolkits. Approaches vary across industries. For example, a retail business might use mass texting to notify potential customers of a special sale, whereas a non-profit might use the channel to raise money for a specific cause. If your organization is hoping to use mass texting to spur charitable giving, here’s what you need to know.
The Way People Donate Has Changed
A decade ago, telethons and direct mail campaigns were immensely popular channels for non-profit fundraising. But as technology has evolved over time, the landscape has shifted. Online and mobile giving have become more popular with those donating. There are a few reasons for the change. The first is the convenience factor. It’s easier to donate money via direct payment online or through a mobile campaign than it is to write a paper check and wait in line at the post office. People have also become more accustomed to using their cell phones for financial transactions, and transferring money via a mobile device is fast and secure.
Why Mass Texting is Effective
The convenience factor associated with mobile fundraising campaigns cannot be understated. Text message conversations are fast paced by nature. Mobile users typically read and respond to messages quickly. Recent data estimates that 90 percent of people read incoming texts within three minutes of receipt. The immediate nature of this particular form of outreach helps spur charitable giving. People see the text requesting a donation come up on their mobile device, and they can easily respond with a specific amount. The transactions are completed in a matter of seconds.
The Pool of Mobile Users is Large
One of the biggest benefits that comes with using mass texting for fundraising is that campaign creators can reach a broad pool of potential donors quickly. Let’s consider the following example. If you wanted to reach an international audience with a direct mail fundraising campaign, it would take a considerable amount of time to gather necessary information, print materials, and receive responses. Postage and printing costs would also be quite expensive. By comparison, mass texting allows you to reach a broad audience across continents faster than ever before. Most mobile campaigns are also significantly less expensive than traditional direct mail fundraising efforts. If you’re interested in reaching a global audience with an upcoming campaign, mass texting can help you accomplish your goals and connect with international mobile users quickly.
Mobile can be used to spur charitable donations. Photo credit: Peromino
Businesses across industries are using mobile to connect with their audiences in many different ways. Many non-profits are using mass texting to spur charitable donations. If you’re a non-profit director and you’re interested in exploring mass texting for an upcoming fundraising campaign, now is a great time to get started. Mobile usage is on the rise globally. Try GroupTexting for free and see how it can work for your business today!
Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.