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The Text Message Marketing Blog

Long Codes & Text Message Marketing

3 Reasons the Exclusive Text Message Works So Well

Exclusive text message offers make your customers feel important and valued.

It goes without saying that it’s hard to resist a good deal. Think about your own experiences as a customer, and how you’ve felt when you got a bargain on a popular product. Maybe you were out shopping for Black Friday and you were lucky enough to purchase an expensive item at a deep discount, or maybe you received a special 30 percent off coupon in the mail and used it to buy a product that was on clearance. Chances are you felt wonderful about your purchase. This is one of the reasons why crafting a special offer for your customers with your next text message campaign is so effective. Here are three reasons why exclusive text message offers work so well.

Your Customers Are More Likely to Opt-In

One of the biggest benefits of creating an exclusive offer campaign is that recipients are more likely to opt-in to receive ongoing communications from your business. Many people will be curious about what kind of special offers your company shares with its mobile subscribers, leading to increased participation in your marketing campaign. Framing something as an exclusive or VIP offer can also make potential customers feel as though their business is truly important to you. After all, you are sending them something special in exchange for their patronage. Higher opt-in rates and a larger mobile subscriber list are important for both your current and future text message marketing efforts.

Exclusive Offers Can Mean More Sales

We’ve already established that people love the feeling that comes along with getting a really good deal. If your mobile audience knows that they are receiving an exclusive offer in addition to ongoing in-store sales, they may be more likely to become loyal customers. A well-done exclusive offer text message campaign can have a few different benefits for your business. It’s likely that campaign reach will be broader because potential customers will be curious about your offer. Mobile recipients may also be more likely to take the next step and make a purchase from your business because they will feel as though the deal is something they cannot pass up.

Pairing Exclusive and Limited Time Offers

Creating an exclusive, limited time offer campaign is one of the best ways to get your customers’ attention. Exclusive deals are intriguing on their own, but when you make your offer valid for a limited time, it ups the ante for your target audience. If you are interested in making the most of your next text message campaign, consider crafting an exclusive offer and adding a time table. A message like the following may entice more customers to redeem your offer. “Redeem this exclusive 20 percent off discount in the next 48-hours with an associate at our Oak St. store.”

A well-timed exclusive offer can help you get the attention of a larger audience.

If you want to get your target audience’s attention, an exclusive text message offer campaign is an effective way to do it. Not only are potential customers more likely to opt-in to receive messages from your business, they may also be more likely to redeem your offer. Are you interested in getting started with an exclusive offer campaign? Try Group Texting for free today!

Written by MarketingTeam

March 5th, 2015 at 7:00 pm

How to Conduct a Mass SMS Poll

Mass SMS polls are a useful tool for businesses.

Mass SMS polls of customers can have several benefits for business owners. Not only do they allow you to gather feedback more quickly than a traditional survey, they can be used to collect input on various metrics. Are you deciding which new product you’d like to introduce to customers? A mass SMS poll can help you gauge which item might be more popular with your target audience. Did you recently host a special event at your restaurant, and you’re interested in feedback from those who attended? A quick mobile poll will provide you with some valuable insight. If you are interested in creating a mass SMS poll for your business, here’s a basic guide that will help you get started.

Map Out Your Focus

Mapping out which specific type of feedback you want from your audience is important when conducting a mass SMS poll. Consider the following example. You’ve recently hosted a VIP night at your restaurant, and you’re interested in taking your customers’ temperature to see whether it makes sense to plan something similar in the future. There are often many parts in the event planning process, including menus, d├ęcor, music, guests, flowers, etc. It’s important to decide whether you want feedback on one particular element or the event as a whole. Then structure your mass SMS poll accordingly to gather the input you want.

Keep It Short

A good rule of thumb when crafting a mass SMS poll is to keep it simple. Remember that you are conducting a poll on the small screen, so you don’t want to make it a lengthy, complex survey. Creating something that’s too complicated may be detrimental to your response rates. Consider asking for feedback on one or two points, rather than a long series of items. This will help increase the likelihood that your audience will participate in your poll, rather than passing it up because it looks too complicated on the smaller screen.

Time It Right

Timing is important when conducting a mass SMS poll. For example, if you are hoping to introduce a new product into your store and looking for quick feedback from your customers, you need to take into account things like order timing, whether you want products in store by a certain date, etc. Spending some time thinking about your timeline is a key part of the process.

Simplify Feedback Collection

If your mobile subscriber list is long, tracking responses can be a daunting task if you haven’t partnered with the right mobile provider. Choosing a company that offers simple response tracking and graphing can help you simplify the process of gathering feedback. Rather than having to sift through raw data, you can simply refer to a graph that’s been automatically generated after your mass SMS poll is complete.

It’s a good idea to keep your mass SMS poll short and simple.

A well-crafted mass SMS poll can be a useful tool for your business. Whether you’re interested in collecting your customers’ feedback on a product, service, or recent event, SMS polls can help you get valuable input quickly. If you are interested in launching your own mass SMS poll, try Group Texting for free today.

Written by MarketingTeam

March 3rd, 2015 at 7:00 pm

4 Rules for Writing Text Messages People Want to Read

Text message marketing is a great way to get your customers’ attention.

There are a number of best practices to abide by when it comes to text message marketing. If you are a business owner that’s thinking of using mobile to engage with your customers, taking the time to learn about text message best practices can help you get off on the right foot with your first campaign. Here are four rules for writing texts that will catch the attention of your target audience and make them want to respond.

Rule 1: Keep It Brief

The first rule of writing compelling text messages is to keep things short. Avoid using industry jargon or extra words as you are developing your campaign copy. Consider coming up with a few possible messages with your marketing team, and then editing them down to less than 160 characters. Remember, you want your call to action to be the central focus of your message to customers. You don’t want to draw attention away from your CTA by making your text messages too complicated.

Rule 2: Offer Something Interesting

One of the best ways to get your customers’ attention is to offer them something interesting. If you are a restaurant owner, you may consider giving them a percentage off their next meal or a free appetizer with drink purchase. While it isn’t necessarily mandatory to provide an incentive to your customers, it can help improve the success of your campaign.

Rule 3: Make Sure it’s Relevant

Chances are your business appeals to multiple customer segments. For example, let’s say that you own a retail store and sell clothing for both women and men. If you want to make the most of your text message campaign, it may make sense to create different offers for each customer segment you’re trying to reach. Think of it this way: a special discount on women’s jeans is probably more likely to appeal to your female audience than a percentage off discount on men’s sport coats.

Rule 4: Time It Right

Another key thing to pay attention to as you’re developing your text message marketing efforts is timing. If your offer is poorly timed, you may not experience the conversions you had in mind. Let’s say you are a restaurant owner that’s hosting a special event on a Friday night. It’s important to give potential patrons enough lead time so that they can plan their evening. Consider timing your first message to go out on Tuesday and then sending a reminder as the weekend draws closer. This approach can help you maximize the effectiveness of your campaign.

Creating compelling, relevant text message offers can help you attract more customers.

Text message marketing is an effective way to engage with your audience, but there are a few best practices to pay attention to as you’re crafting your campaigns. Keeping your messages short, offering a compelling incentive, making sure your offers are relevant, and timing things right can help you make the most of your text message marketing efforts. If you’re interested in getting started with mobile marketing for your business, try Group Texting for free today!

Written by MarketingTeam

March 1st, 2015 at 7:00 pm

What Kind of Mobile Coupons Do Your Customers Want?

Understanding what your customers want can help you get better results from your marketing efforts.

One of the most frustrating scenarios in the marketing world is missing the mark with an advertising effort. It goes without saying that some campaigns are more effective than others, but it’s still unfortunate when your business doesn’t get the response from customers that was expected. Whether you’re interested in improving your text message marketing efforts or you are mapping out your first campaign, knowing what your customers want can help give your campaign a boost. Here’s a basic guide to creating a coupon that your target customers will want to redeem.

Learn More about Your Customers

The easiest way to find out what your customers want is to ask them. Before you get started with your campaign, consider conducting some market research to determine what types of offers are most appealing to your target audience. A simple survey can be telling, and may help you get more from your next text message marketing effort. To get a better sense of consumer purchasing patterns, consider asking your target audience what types of products they are interested in, how often they purchase them, and what they would deem a fair price for those products. These types of questions can help you understand which products potential customers might be interested in purchasing from you, when they might buy them, and which offers are most appealing.

Build Your Campaign

After you’ve learned more about your audience’s buying behaviors, use the data you’ve collected to create your campaign. If your survey revealed that many of your customers are interested in saving money on a specific product that’s a popular seller in your store, you may want to offer them a special discount on that particular item. You might lead with something like the following. “Show this message to a store associate at our Main Street location and receive an extra 10 percent off all Disney Frozen apparel.” Targeting your offers based on consumer interest can help you get better results from your text message marketing campaign.

What Kind of Redemption Rates Can You Expect?

While redemption rates will vary for each text message marketing campaign, it’s worth noting that mobile coupon usage has been on the rise in recent years. According to data obtained from eMarketer, close to 55 percent of mobile users in the United States redeemed digital offers one or more times during 2014. That number is set to increase in the coming years, which is good news for businesses interested in exploring mobile to connect with customers.

Mobile customers are using their smartphones to text and redeeming SMS coupons at a rapid rate.

Taking the time to learn more about which offers are most appealing to your customers can help you get a better response from your next text marketing campaign. Before you get started, consider talking with your target audience about their buying preferences and using that information to guide your campaign. Sharing targeted offers with potential customers can help increase the likelihood that they will redeem your offers. If you are interested in getting started with a mobile marketing campaign, try ClubTexting for free today!

Written by MarketingTeam

February 25th, 2015 at 7:00 pm

Bulk Text Messaging: Why a Sense of Urgency is Vital

Limited time offers are often more appealing to customers.

Take a moment to think about your own shopping behaviors. When you see a percentage off discount that’s valid for one day only, doesn’t it make you want to make a purchase just to take advantage of the deal? Marketers use this strategy to get customers’ attention because it’s effective. If you are thinking about launching a bulk text messaging campaign for your business, one way to get a better response from your target audience is to create a sense of urgency with your messages. Here are two reasons why taking this step is important for your campaign.

It Will Get Your Customers’ Attention

We’ve already established that it’s hard to resist a limited time offer. Everybody loves getting a good deal! If you are launching a bulk text messaging marketing effort in the near future, creating a sense of urgency with your campaign can help grab your customers’ attention. Let’s consider the following example.

Business ‘A’ sends a text to potential customers that reads: “Show this message to an employee at our Main St. location and receive 20 percent off your purchase.” While the call-to-action is there, the urgency is not. Business ‘A’ may have received a better response from their campaign if they modified their message slightly. “Offer valid in the next 24 hours only! Show this message to an employee at our Main St. location and receive 20 percent off your purchase.”

Putting a time table on your offers can help you get your customers’ attention and encourage them to take the next step.

It Can Give Your Business a Boost

Not only will creating a sense of urgency help get your customers’ attention, it will also give your business a boost. A well-crafted limited time offer campaign will likely result in higher redemption rates among customers than a simple call to action with no time table. Whether you’re interested in getting more patrons through the door or you’re hoping to increase your sales, adding a specific time table to your deal can help you achieve your marketing goals.

To make the most of your bulk text messaging campaign, consider making your offer valid for a short time. In terms of timing, a 24 or 48-hour deal can help you entice customers to take next steps quickly. Since text messages are a fast-paced communications tool in nature, a limited time offer ties in nicely with this particular mobile marketing strategy.

Adding a time table to your offer can help you get your target audiences’ attention.

It goes without saying that every consumer loves getting a good deal. If you are using bulk text messaging to reach your target audience, creating a sense of urgency may help increase your offer redemption rates. No matter what your goal is with your business’ mobile marketing campaign, adding a compelling call to action and a time table to your messages will encourage your audience to move quickly if they are interested in collecting your offer. If you’re interested in getting started with a bulk text messaging campaign for your company, try Group Texting for free today!

Written by MarketingTeam

February 19th, 2015 at 7:00 pm

How to Run a Mass Text Messaging Campaign On a Budget

Mass text messaging is a relatively inexpensive way to reach a large audience.

Are you interested in reaching your customers via a mass text messaging campaign but concerned that this marketing approach is simply too expensive? Not to worry. Mass texting doesn’t have to be a costly endeavor for your business. There are a number of things you can do to create a strong, relatively inexpensive SMS marketing campaign. Here are three tips that can help you run a mass text messaging campaign without breaking your marketing budget.

Focus on Your Target Audience

Think about the goals of your marketing campaign. Are you trying to attract attention to a particular product or service? Who are the potential customers most likely to make a purchase? Consider doing some research ahead of your mass text messaging campaign to identify your target audience. Once you’ve honed in on who you’re selling to, you can focus on reaching those specific people with your mobile marketing efforts. Targeting your campaign can help you keep your costs down and maximize your return.

Keep Your Messages Short

Another strategy for keeping your costs down is restricting your messages to less than 160 characters. Many mobile carriers impose a 160 character limit for text messages, which means that anything over this limit ends up coming across in a separate, additional message. If you are sending long messages to your customers, you could run the risk of incurring additional costs. A good rule of thumb is to keep your marketing messages short and to the point when you are running a mass text messaging campaign. There are two benefits associated with this approach. First, you don’t need to worry about the added cost of sending multiple messages. Your customers may also be more receptive to shorter texts.

Include a Compelling Call-to-Action

The call-to-action is the heart and soul of your text message marketing effort. In order to get the best possible results from your first campaign, focus on writing a call-to-action that’s direct and compelling. Basically, you want to create an offer that your target audience simply cannot refuse. Whether you want them to follow up with clicking through on your website, coming into your store, or connecting with your business on social media, make sure your call-to-action is simple and clear. It’s also a good idea to include some sort of incentive to encourage your audience to take the next steps. Think about what offers appeal most to your customers and use that information as you build your campaign.

Focus on your target audience with your mass text messaging campaign in order to reduce costs.

Mobile marketing is a popular way for both large and small businesses to connect with their customers. If you are concerned that you don’t have room in your budget for a large mass text messaging campaign, there are a few things you can do to keep your costs down. By focusing on your target audience, keeping your messages under 160 characters, and developing an effective call-to-action, you can reach your customers without spending a ton of money. Try Group Texting for free today, and start engaging with your customers via mobile.

Written by admin

February 17th, 2015 at 7:00 pm

Should You Use Emojis with Your Text Message Marketing?

Are emojis right for your brand?

Emojis have taken the world by storm. These unique images are so much more than your run-of-the-mill emoticons. Gone are the days of a basic wink face created with a semicolon, dash, and parenthesis. Emojis take emoting in text to the next level. These small graphics are actually pictures, and people are using them frequently in email messages and on social media. Some brands have even adopted them in their marketing efforts. But are emojis a good idea for business marketing? Here are a few things to consider if you’re thinking about adding emojis to your advertising efforts.

Who is Your Target Audience?

Millennials have become accustomed to using emojis in their daily lives. They share them on social media, use them when communicating via text message, and add them to emails. If you are thinking about incorporating emojis into your text message marketing efforts, make sure you take some time to identify your target audience before moving forward. Are you interested in reaching younger consumers in the 18-34 age demographic? Or are you hoping to grab the attention of the baby boomer generation? This is an important consideration because younger consumers may be more likely to embrace the concept of emojis in marketing, rather than view it as something that’s silly.

Do Emojis Add to Your Message?

Don’t just jump on the emoji bandwagon because brands like Budweiser and Oreo have achieved success with their past campaigns. Take the time to think about whether or not emojis actually add something to your text message marketing efforts. Adding them just because they are the latest communications trend isn’t a good enough reason to incorporate them into your campaign. Just as pictures should complement text in magazines and books, emojis should complement your marketing messages when you are crafting your text campaigns. Otherwise you might run the risk of confusing potential customers with unnecessary graphics.

Think About Running Some Tests

As with any other new marketing effort you launch, it’s important to test the waters before you jump in head first. If you’ve come up with an interesting idea for using emojis in an advertising effort, consider running a test with a handful of consumers before you get started with a major campaign. This can help you understand how potential customers might respond to seeing emojis appear in your text message marketing efforts. Work with a mobile developer to test the waters, and use the feedback you get from your customers to guide you in your decisions moving forward.

Emojis are the new emoticon.

Just because big brands are using emojis in their marketing efforts doesn’t mean these small graphics are right for your company. Before you introduce emojis into your next campaign, spend some time thinking about your target audience and whether these pictures will add anything to your messages. You may also want to consider running a test campaign with a small group of mobile users to see how potential customers respond. If you are interested in exploring text message marketing for your business, try Group Texting for free today.

Written by MarketingTeam

February 15th, 2015 at 7:00 pm

The Importance of Developing a Group Texting Strategy

Group texting can help your business reach a larger audience.

Group texting is becoming a popular marketing tool for businesses. A brief look at how mobile technology has evolved over the past decade, and it’s easy to understand why. Today, mobile phone penetration is soaring close to 90 percent, and text messages have the highest open rates of any marketing channel. Using group texting to connect with customers seems like a no-brainer when you look at the data. If you are interested in getting started with a campaign of your own, there are a few important things to consider. Here are three things to think about before you launch a group texting campaign for your business.

Who Is Your Target Audience?

Before you get started with group texting, it’s important to think about your target audience. While text messaging has become a prevalent communication tool in recent years, some generations send texts more frequently than others. For example, millennials tend to be more receptive to texts than baby boomers. But this isn’t to say if you are interested in reaching an older target audience that group texting isn’t a good idea for your business. In fact, it can be used to complement your other mobile marketing efforts. Spend some time thinking about how you can use group texting to enhance your current marketing campaigns for maximum effectiveness.

What Do You Want to Say?

There are several different approaches you can take when it comes to your group texting campaigns. For example, you may want to use text messages to share time-sensitive offers with your customers, or you can use group texting as an ongoing communication tool to cultivate relationships with your audience. You can send greetings, poll questions, and other fun messages. It all depends on what you are trying to say with your campaigns. Brainstorm before you get started! You may also want to test your messaging with a handful of customers to see how it resonates with your audience before you distribute it widely.

How Will You Get Customers to Follow Up?

If the goal of your group texting campaign is to get your audience to make a purchase, how will you encourage them to take the next step? An effective call to action is a key component of any group texting effort. CTAs should provide customers with clear direction on what to do next. For example, if you want them to buy a product from your store, you may want to say something like, “Redeem this 10 percent off coupon at the registers of our 1234 Main Street location.” Keep things short, clear, and to the point.

Text message marketing can have a positive impact on your business.

Group texting is an effective channel for reaching your customers. If you are interested in launching your own text message marketing campaign, there are a few things you should consider before getting started. Thinking about your target audience, what kinds of messages are most appealing to them, and crafting an effective call to action can help you achieve success with your first group texting effort. Try Group Texting for free today – your customers are waiting to hear from you!

Written by MarketingTeam

February 11th, 2015 at 7:00 pm

Mass SMS: Where’s It’s Been, Where It’s Going

Before smartphones became popular, flip phones were a must-have for mobile users.

Mobile technology has advanced at the speed of light over the past decade. But ten years is just a blip on the radar in the grand scheme of things. While mobile phone adoption has soared globally, the technology itself is still in its infancy. This is especially true when it comes to smartphones, which really only became popular with mainstream consumers after the introduction of Apple’s iPhone in 2007.

In recent years, many businesses have begun exploring mobile as a means of reaching a broader audience, or cultivating relationships with existing customers. The strategy makes sense given that so many people now have mobile phones. A popular approach to advertising via this channel this is sending marketing messages via mass text. Here’s a look at how texting has evolved over time and what we can expect in the future.

A Look Back at Texting

The first text was sent nearly 25 years ago from a PC to a mobile phone, but texting has really only caught on as a communication tool in the past decade. The earliest forms of mainstream text messages were sent from cell phones with numeric keypads. Typing letters using numeric keyboards was cumbersome and inconvenient. Technology began to evolve and eventually, mobiles with full keyboards were introduced to the market. Mobiles with full keyboards were the tipping point for the text message. What was once an inconvenient means of communication suddenly became quick, effective, and immensely popular. BlackBerry was the market leader in full keyboard mobile devices. In 2007, the iPhone was introduced to the mainstream market, and smartphone adoption rates soared.

The Here and Now

Today, an estimated 90 percent of US adults own a mobile phone. Trillions of text messages were sent and received by American mobile users last year alone. Texting has become the preferred means of communication for many people because it is often faster to send a text than it is to make a call. As texting has become more prevalent, mobile consumers have become more comfortable interacting with businesses in this way. As a result, more companies have begun partnering with mobile developers to launch their own mass texting campaigns in an effort to reach a broader audience. Recent data suggests that business offers sent via SMS are redeemed eight times more often than those sent via email.

What Lies Ahead?

The future is bright for businesses using mass SMS messaging to reach new customers. While mobile technology is still relatively new, penetration rates are staggering. As global consumers continue to embrace the technology and mobile users grow more accustomed to engaging with businesses via their phones, companies who’ve embraced mobile marketing will continue to see better returns from their campaigns.

More consumers are using their phones to connect with their favorite businesses.

Mobile technology is still in its infancy, yet nearly 90 percent of US consumers own a mobile phone. For businesses interested in exploring mass SMS to reach new customers, there’s a wealth of opportunity in mobile marketing. Whether you are interested in raising awareness about your company or driving more foot traffic to your store, a well-crafted text marketing effort can help you accomplish your goals. If you are interested in getting started with a mass texting campaign for your company, try Group Texting for free today.

Written by MarketingTeam

February 4th, 2015 at 7:00 pm

Mass Text Messaging 101: Mastering the Call to Action

Your mass text messaging campaign’s success depends on your calls to action.

Want to improve the ROI of your next marketing campaign? Start with your calls to action! A compelling call to action encourages your audience to take the next step, an action which typically benefits your business. In order to be effective, CTAs should be short and provide clear direction. This is especially true when it comes to a mass text messaging campaign because you have limited time and space in which to reach your audience on the small screen. The right call to action can mean the difference between a potential customer opting-in to your campaign or ignoring your message.

Think About the Action You Want Customers to Take

Before you begin crafting your call to action, spend some time thinking about the action you want your customers to take. Do you want them to subscribe to your business email list? Are you interested in getting them to redeem an offer at your store? Or are you hoping they will make a purchase from your website? Identifying the goal of your mass text messaging campaign can help you set the right course.

Keep it Short

The best calls to action are short, and if you are using mobile in order to reach your audience, brevity is key. Potential customers are not going to want to scroll through a text message from your business that spans three screens. A good rule of thumb is craft your entire mass text messaging campaign as a call to action, in order to keep things short and to the point.

Be Direct

Being direct is also critically important when it comes to your mass text messaging effort. You want to make sure that the language you are using in your messages to customers conveys exactly the action you want your target audience to take. A good example of a direct call to action is, “Present this message at ‘x’ store location within the next 48 hours to receive a 10 percent discount on your purchase.” Eliminating any possibility for confusion can help you get the best return from your next mobile marketing campaign.

Convey Urgency

Adding a timetable to your mass text messaging campaign can help you achieve better results. Consider making an offer valid for specified length of time or providing an incentive for text message recipients if they sign up for your email list within a certain window. By nature, text messaging is a fast-paced means of communication, so it’s important to take this into account as you are crafting your campaign calls to action.

Pay attention to your CTAs as you launch your mobile marketing campaigns.

Effective calls to action are especially important when it comes to mass text messaging campaigns. In order for your campaign to be effective, you need to convey your message to your mobile audience in a way that makes sense. Eliminate confusion by thinking about what action you want your customers to take, and creating a short, direct CTA that conveys a sense of urgency. If you are interested in getting started with a mass text messaging effort for your business, try Group Texting for free today!

Written by MarketingTeam

February 1st, 2015 at 7:00 pm