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Long Codes & Text Message Marketing

4 Things to Avoid in Your Text Marketing Campaigns

Give your first text marketing a boost by following certain best practices.

Think about the times you’ve received text message communications from different businesses. Did some messages capture your attention more than others? Chances are the answer is probably yes. An effective text marketing campaign follows certain best practices. If you are interested in exploring how your business can use text marketing to engage with your customers, here are a few things you’ll want to avoid as you are creating your first campaign.

Use of Industry Jargon

Always remember that you are writing for your customers rather than peers in your industry. If you choose to use complex business terms in your text marketing efforts, it’s likely to cause confusion among your mobile subscribers. Stick to simple, direct language, and make sure all your text message marketing efforts are written with your target audience in mind.

Too Many Text Messages

An effective text message marketing campaign strikes a good balance in terms of how many messages are sent to customers. On the one hand, you want to make sure that your business’ message is being heard. But on the other, bombarding your mobile subscribers with too many messages may cause frustration. The last thing you want to do is make your customers feel negatively about your business. To avoid sending too many texts, consider having your mobile subscribers opt-in to receive communications about things that interest them. For example, if you’re in the clothing retail business, you could lead with a message that allows your customers to indicate whether they want to receive communications about special deals on men’s clothing, women’s clothing, shoes, etc.

Sensitive Topics

Unless your business is somehow directly related to politics or religion, a good rule of thumb is to avoid sensitive topics like these in your text message marketing campaigns. Even if you are using a tone that’s light and funny, chances are some of your customers could take your messages the wrong way. Steering clear of sensitive topics with your mobile marketing efforts can help you avoid alienating any of your core customers.

Descriptive Language That Exceeds 160-Characters

One of the most challenging things about text message marketing is keeping things short. It may be tempting to use descriptive language to explain what an amazing deal you’re offering, but it’s better to focus on creating a short and compelling call to action. Exceeding the 160-character limit that’s set by many mobile providers may cause some of your customers to miss out on your message. Cut things down as much as possible and be direct to get the most impact from your text marketing efforts.

Steering clear of certain things can help you create more effective text marketing efforts.

Text marketing is a great way to engage with your mobile subscribers and reach new customers. If you are currently mapping out your first campaign, there are a few best practices to follow. Avoiding industry jargon and sensitive topics, timing your messages well so your customers don’t feel overwhelmed, and keeping things short and direct can help you create a more impactful campaign. Are you ready to get started? Try Group Texting for free today!

Written by MarketingTeam

April 26th, 2015 at 8:00 pm

How to Use Text Messages to Boost Your Summer Marketing Efforts

Text messages can help boost your summer marketing campaigns.

Grab a pair of flip-flops and an ice cold beverage because the sunny days of summer are just around the corner! The temperature outside is on the rise, and retail stores everywhere are lining the shelves with seasonal clothing and gear. If you are a retail business owner that’s interested in making the most of your summer marketing efforts in the coming months, mobile can help you spread the word to your customers about special promotions and seasonal products. Here are a few tips for using text messages to boost your sales throughout the summer months.

Make Sure Your Campaign adds Value

One of the best ways to ensure that your mobile subscribers read your text messages is to share something useful with them. In terms of your summer marketing efforts, this could mean using SMS messages to distribute seasonal offers to your customers, or providing helpful summer tips and tricks to engage with your target audience. For example, if you are a retailer that specializes in selling sports equipment and many of your customers are outdoor enthusiasts, you might consider sharing tips for staying safe and comfortable outside during the warmer months. Chances are your customers would find this information useful and helpful. Creating a campaign that adds value for your audience can help you ensure your summer marketing efforts are a success.

Get the Word Out about Summer Holiday Promotions

Memorial Day and Independence Day weekends are two of the busiest weekends of the summer for travelers and retailers alike. In the weeks leading up to these holidays, many retail businesses choose to run special promotions. For example, a retailer might host a Memorial Day sale on patriotic products or summer barbeque supplies. If you are planning some exclusive holiday events, consider using text message marketing to get the word out about them to your customers. Focus on building your mobile subscriber list to help broaden your reach with your summer holiday marketing campaigns.

Share Information about Seasonal Product Offerings

Have you recently stocked your shelves with new summer products? Many retailers swap out their winter stock in favor of warm weather clothing and gear. If you’ve recently made the switch at your business, now is the perfect time to share information about special seasonal products with your customers. Whether your business has lawn furniture that’s perfect for relaxing during the warm weather or pool supplies to amp up the summer fun, text messages can help you raise awareness about new products.

Running a special summer sale? Share the details with customers via text!

If you are currently mapping out your summer advertising campaigns, consider adding text messages to your marketing mix. Text messages can be used in a variety of ways to drive sales during the summer months. Whether you are interested in sharing special deals with your mobile subscribers, getting the word out about summer holiday promotions, or raising awareness about seasonal product offerings, text message marketing can help you accomplish your goals. Are you ready to get started with your first campaign? Try Group Texting for free today!

Written by MarketingTeam

April 23rd, 2015 at 8:00 pm

4 Reasons to Add Texting to Your Business Marketing Toolkit

Get started with text marketing in order to reach more customers.

Texting isn’t just for teens and twenty-somethings. As it has become a more prevalent form of communication, many business owners have begun exploring how they can use it to connect with their target audience. There are a number of benefits to reaching customers via mobile. If you are an entrepreneur that is interested in creating more impactful marketing efforts by communicating with your audience through text messages, here are four reasons why you might want to get started sooner rather than later.

People Read Text Messages

Did you know that open rates for text messages are close to 100 percent? Texting has become such a popular means of communication that most mobile users open messages within just a few minutes of receipt. If you are searching for ways to ensure that your messages are reaching your customers directly, text message marketing is an effective channel to explore. Once you have a list of mobile subscribers, you can be almost 100 percent sure that those customers are hearing what you have to say.

Customer Loyalty Tool

Many businesses use texting to build customer loyalty over time. There are a few different ways to do this. Some companies tie in their text message marketing efforts with their existing loyalty programs; others simply use information about things like past purchases to develop more relevant offers for specific customers. Well-timed texts help remind your customers about your business and encourage them to keep engaging with you over time.

Feedback Collection

When is the last time you reached out to your customers to ask about their recent experiences with your business? Whether you are interested in getting their feedback on customer service, product offerings, or a brand new menu, you can launch a quick poll via text message to gather the insight you need – and quickly! Regularly asking your customers questions about how you’re doing can help you improve your business and create a better experience overall when they shop at your store.

Product Promotion

Are you offering a special deal on a certain product in your store? Have you recently introduced a new item to your shelves? Text message marketing is a great way to promote your products, and get your customers’ attention. Consider creating a campaign which offers your audience a special discount on something brand new to your store or a popular product that they use frequently. This can help boost your sales and make your customers feel important and valued. There’s nothing nicer than getting an exclusive discount on a product that you love and use regularly!

Texting is one of the most popular means of communication.

As mobile usage has increased exponentially in recent years, more business owners have added texting to their marketing toolkits. Text message marketing is beneficial for companies in a number of different ways. The open rates tend to be high than some other forms of marketing, and businesses can use texts to build customer loyalty over time, collect feedback and conduct polls, and share special promotions with mobile subscribers. If you are an entrepreneur that’s interested in getting started with a text message marketing campaign, try Group Texting for free today!

Written by MarketingTeam

April 21st, 2015 at 8:00 pm

Long Code vs. Short Code: Which is Right for Your Business?

There are several differences between long code and short code text message campaigns.

“Text 12345 now to receive your exclusive VIP offer!” As a consumer, you’ve probably seen similar marketing messages on websites, direct mailings, and via SMS message while shopping at the mall. That simple five-digit code is called a short code and many business owners choose to create text marketing campaigns using these codes. If you are thinking of getting started with text message marketing, there’s an alternative to short codes that may actually be a better option. Here are some of the reasons why long code text marketing campaigns are the right choice for business owners.

Ease of Setup and Use

Did you know that those clever short codes that you see on so many business advertisements can take several weeks to create? Typically, if you are interested in launching a short code text messaging campaign, you need to apply to lease a five-digit code. In some cases, the codes may be readily available but in others you may need to wait weeks before you receive approval from a mobile provider for a particular short code. On the other hand, long codes are set up as ten-digit phone numbers. They can be set up in a matter of a few minutes, and you can launch your campaign the same day. There is no lengthy approval process because a long code is essentially just a phone number.

Your Message Can Be Received Anywhere

Does your business have international customers? If so, it may make more sense for you to create a long code text marketing effort, rather than a short code campaign. Most short codes have certain geographic restrictions. If you create a short code in a certain country, it can only be used within that country’s borders. Long codes can be used internationally. There are no geographic restrictions to consider, so you can easily use long codes to reach your customers no matter where they are in the world.

The Trust Factor

Another important thing that’s worth mentioning when you are getting started with a text message marketing campaign is the trust factor. Your mobile subscribers may be more likely to engage with your business if you are using a dedicated long code as opposed to a leased short code. Some consumers are concerned about sending a text to a short code because they are afraid they will incur additional charges on their monthly mobile bill. Others may be leery about sending a text to a random five-digit code.

Long codes can be used to reach international customers.

Are you a business owner that’s thinking of using text message marketing to reach your customers? Creating a long code campaign as opposed to a short code campaign may be beneficial for your company. Long codes can be set up quickly, have no geographic restrictions, and your mobile subscribers may be more likely to respond to your message because you’re including an actual phone number as opposed to a random code. If you are interested in getting started with a long code text marketing campaign, try Group Texting for free today!

Written by MarketingTeam

April 21st, 2015 at 8:00 pm

How to Give Your Corporate Events a Boost with Text Messaging

Text messaging can help you gather feedback from conference attendees quickly.

Planning a large conference can be stressful because there are so many moving parts. In recent years, many event planners have been exploring how they can use technology to take some of the stress out of the planning process. Tools like tablets and smartphones are simplifying registration processes, feedback collection, and communication for event planners. Here are a few ways to use mobile and text messaging to make your next corporate event a success.

Improving Communication with Text Messages

If you plan large conferences for a living, you know how hard it can be to keep all of your staff members on the same page about things. This is especially true if your conference staff is spread out across multiple buildings. Group text messaging can help you share important information with all of your employees quickly. Whether you need some extra help at the registration desk or you want all hands on deck during a special event, you can use text messages to keep the lines of communication open and keep your conference running smoothly.

Gathering Feedback through Quick Polls

Do you frequently ask your event attendees for their feedback on your conferences? If so, text message polls can simplify the process considerably. Paper surveys certainly have their place for gathering in-depth input from conference attendees, but a mobile survey allows you to collect their feedback more quickly. There’s no poring through a pile of paper to see what your audience thought about a question and answer session or a panel discussion. Conference attendees may also be more likely to share their thoughts with you via a quick mobile poll because of the convenience factor. There’s no need to sit down and take the time to fill something out. They can simply respond quickly while they’re on the go.

Boosting Question and Answer Sessions

There are few things more frustrating to a conference planner than poor audience participation at a question and answer session. Not only does this affect the entire climate of the session, it may also leave your speaking guests feeling embarrassed and frustrated. Consider using text messages to help boost your audience question and answer sessions. At the beginning of your session, ask guests to think about what types of questions they might have for speakers, and then invite them to send a text message to a specific number with their inquiry. Gathering questions this way can help increase participation in your sessions and result in more likely, productive discussions.

Use text messaging to simplify the event planning process.

Are you an event planner that’s looking for ways to make the conference planning process easier? Mobile and text messaging may be beneficial for you in many different ways. Text messages can be used to open up the lines of communication among conference staff, gather feedback from your audience with quick polls, and create more productive question and answer sessions. If you are interested in exploring how you can use mobile to plan more successful events, try Group Texting for free today!

Written by MarketingTeam

April 21st, 2015 at 8:00 pm

4 Tried and True Text Message Marketing Strategies

Adding text message marketing to your advertising toolkit can help you reach more customers.

Are you a business owner that’s interested in using text message marketing to reach more customers? Texting is one of the most effective ways to connect with your audience. On average, open rates for texts hover around 98 percent. This means that once you build a mobile subscriber list, it’s almost guaranteed that your customers will see your messages. If you are thinking about using text message marketing for your business, here are four tried and true strategies to explore.

The Limited Time Offer Campaign

For a limited time, you can take advantage of this special offer! This is one of the most popular marketing messages out there, and it’s because limited time offers are effective ways to grab the attention of your customers. If you want to make the most of your first text message marketing campaign, create a limited time offer promotion. Your mobile subscribers won’t be able to resist redeeming your offer.

Targeting Promotions by Group

Some businesses make the mistake of not segmenting their mobile subscriber list when it starts to grow considerably. This can be problematic for a couple of reasons. First, sending out a general text promotion rather than something more targeted can result in lower redemption rates. This approach may also cause frustration among mobile subscribers who feel like your promotions aren’t relevant to them. If you have a long list of mobile subscribers, consider segmenting it according to customer interests, behaviors, or demographics to achieve better results with your campaigns.

The VIP Offer Message

Think about your own experience as a consumer for a moment. Chances are you enjoy it when your favorite businesses reward you for being a loyal customer. If you want to make the most of your next text message marketing effort, consider creating a VIP offer message for your mobile audience. A good example of a VIP offer message is as follows: “As a thank you for your business, we’re offering you an exclusive 20 percent off discount on your next purchase.”

An Integrated Approach

Consider looking beyond mobile to create a more successful text message marketing campaign. Building up your subscriber list can help you reach a broader audience with your upcoming advertising efforts. Consider adding an HTML subscription form to your website where your customers can input their mobile numbers to receive texts from your business, add long codes to your print advertising materials, and include a note about your mobile subscription list when you send out emails to your customers. A multichannel approach to list building can help you boost your mobile subscriptions.

Group your mobile subscribers according to their past buying behaviors in order to create more relevant promotions.

Text message marketing is an effective way to engage with your target audience. In order to make the most of your marketing efforts, consider launching a limited time offer campaign, targeting your promotions by group, crafting a VIP offer message for your mobile subscribers, or using an integrated approach to get the attention of more customers. If you are interested in getting started with text message marketing, try Group Texting for free today!

Written by MarketingTeam

April 19th, 2015 at 8:00 pm

4 Ways Your Church Can Use SMS Messaging

SMS messaging can be used to create a stronger sense of community at your church.

Are you interested in building a stronger, more engaged church congregation? There are a number of ways you can help increase the feeling of community and connectedness at your church. One approach that may be worth considering if you have a large congregation and limited funds is using SMS messaging as a communication tool. SMS messaging is a relatively inexpensive way to connect with a large audience. Here are four ways your church can use text messages to increase engagement among congregation members and create a stronger community.

Distribute Announcements

Recent data from research firm Pew Internet estimates that over 90 percent of US adults have mobile phones. Since the vast majority of people now use mobile phones to communicate, SMS messaging can help you get your entire congregation on the same page quickly. Whether you are interested in informing church members of an upcoming event or special service or communicating with specific groups like your administrative team, youth ministry, or volunteers, you can use mobile to transmit important information to members of your church and get their responses quickly. This can help you create a more engaged, cohesive community of church goers.

Boost Youth Group Participation

Do you have a series of youth programs that your church has organized this summer? Consider raising awareness about them with a mobile campaign. SMS messaging can serve as the vehicle to spread the word about these programs to young members of the congregation and their parents. Sending text messages to specific groups is a great way to help boost participation in summer youth groups or church-related special events for children.

Share Information about Community Service Opportunities

Many churches organize community service programs for congregation members. Maybe your church regularly organizes a volunteer day at a local homeless shelter or soup kitchen, or perhaps your congregation participates in special building or clean-up projects in your community. SMS messages can be used to share information about community service programs with members of your church. Not only will this help raise awareness about these important events, it will also likely help boost participation and create a culture of service among church goers.

Use SMS messaging to spread the word about summer youth programs at your church.

Use Text Messages as a Tool for Charitable Giving

Do you regularly host fundraising events at your church or occasionally request charitable donations from your community? Text messaging can be used to complement your ongoing fundraising efforts. Whether you are interested in raising awareness about an upcoming event or making it easier for members of your congregation to donate to charity, mobile can help you achieve your fundraising goals. You can use SMS messaging to share information about special events with church goers and your local community, or you can create a text-to-donation system to give your charitable giving campaigns a boost.

SMS messages are a valuable communication tool for churches. Mobile can be used to share important announcements with congregation members, increase participation in youth groups, inform people of community service opportunities, and give charitable giving campaigns a boost. If you are interested in learning more about how your church can benefit from SMS communication, try Group Texting for free today!

Written by MarketingTeam

April 15th, 2015 at 8:00 pm

Taking Your Restaurant Up a Notch with Text Message Marketing

Text message marketing can help your restaurant or pub attract more customers.

Have you noticed lately that your once-busy restaurant isn’t quite as busy anymore? You haven’t changed the menu that your customers once loved. Customer service is still a top priority, yet there are empty tables each night. Maybe a new restaurant has opened up recently and your customers have been trying it out, or maybe your marketing efforts have become stagnant. If you want to increase foot traffic to your restaurant, it may be time to take things up a notch with text message marketing. Here are three ways you can use mobile to attract your customers’ attention.

Share Special Promotions via Text

One surefire way to win back your customers is to share an offer they simply cannot refuse. This may mean setting up a special deal that gives them 20 percent off a meal purchase or a free drink during happy hour. If you are trying to reach customers who once frequented your business but haven’t for a while, you may want to consider creating a text message offer just for them. A good example of message that might grab the attention of past customers is as follows: “Special offer for our VIP customers! Come back to our Main St location, bring a friend, and receive a free appetizer with any meal purchase.” Keep it simple and offer them something that’s hard to resist!

Notify Customers of Special Events

Does your restaurant have any special events coming up? Maybe you have a new musical performance lineup that you’re excited about, or your business is participating in a special restaurant week event with other local eateries. Consider launching a text message marketing campaign to spread the word to your existing mobile subscribers. Just make sure you time your messages right. It’s a good idea to let customers know about your event a couple weeks in advance so they have time to plan, and then send out a text message reminder as the date draws closer. This can help you maximize attendance.

Create a Multifaceted Strategy

Many businesses choose to use mobile marketing to complement their direct mailing efforts. This is something you see frequently with restaurants in particular. A restaurant owner may create a direct mail campaign, sending customers a printed menu via the mail with a special number that they can text in order to receive exclusive offers. A multifaceted approach like this serves two purposes. Not only does it help raise awareness about your business with potential customers nearby; it also helps you build up your mobile subscriber list so that you can have an ongoing dialogue via text message with your audience.

A mobile marketing campaign can help you grab the attention of your target audience.

Are you feeling as though your restaurant marketing efforts could use a boost? It may be time to change things up in order to attract more customers. A well-crafted text message campaign or multifaceted marketing effort can help you reconnect with formerly loyal patrons and connect with new customers. If you are interested in launching a new mobile marketing campaign to increase foot traffic to your restaurant, try Group Texting for free today!

Written by MarketingTeam

April 13th, 2015 at 8:00 pm

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How SMS Marketing Helps You Capture Email Addresses

A multichannel marketing strategy can help you reach more customers.

Marketers will tell you that your business is only as strong as your email and mobile subscriber lists. The more subscribers you have, the better off you are in terms of your overall reach. Thankfully, the two channels can be used in different ways to complement one another. Whether you are interested in attracting more customers to your email list or you are hoping to grow your mobile subscribers, you can rely on these two effective marketing approaches to accomplish your goals. Here are three tips for using SMS marketing to grow your email subscription list.

Remember: Your Mobile Subscribers Want to Hear From You

One important thing to remember as you are thinking about whether or not you want to get creative with SMS in order to build email subscriptions is that your mobile subscribers want to hear from you. They’ve already opted-in because they are interested in what your business has to say. These may be loyal customers who shop with you frequently, or people who only buy things from your business occasionally, but they are individuals who like your brand and your messaging. Don’t feel as though you will be putting them out by requesting their email. Instead, frame it as an opportunity for them to receive special promotions and exclusive information.

Make It Convenient to Share

Text messaging is a quick form of communication in its nature, so you want to make sure that you make it convenient and easy for your customers to share their emails. If sharing is an involved process, they might ignore your messages. Consider sending a simple text that gets straight to the point. “Reply with your email for more information about x product or service.” A clear, quick message may result in the best response from your mobile subscribers, and it may also give your email list a much-needed boost.

Offer Them Something In Return

Who doesn’t like getting access to special promotions from their favorite business? Coupons and deals are wonderful! Offering your customers something in exchange for their email can help you increase participation. For example, does your business share information about exclusive deals via email marketing? If so, make sure you point that out to your mobile subscribers. A message that says something along the lines of, “Reply with your email to receive VIP promotions straight to your inbox” is a good strategy. Your customers will be intrigued by your messaging and excited about gaining access to exclusive deals and discounts from your business. Everyone loves an appealing incentive!

Let your message be heard with SMS marketing and email.

Could your email list sign ups use a boost? Consider getting creative with your SMS marketing efforts in order to build your customer email database. First, remember that your mobile subscribers opted-in to connect with your business, so they want to hear from you. Making it convenient for your audience to share their email can help boost your sign ups, as can offering an incentive in exchange for their information. If you are interested in learning more about how SMS marketing can go hand-in-hand with email, try Group Texting for free today.

Written by MarketingTeam

April 5th, 2015 at 8:00 pm

3 Ways Schools and Universities are Using Mass Texting

Mass texting can be used to send appointment reminders to students.

Mass texting isn’t just for businesses marketing to customers anymore. In recent years, this handy mobile communication tool has become popular at colleges and universities. Mass texting can help keep the lines of communication open among students, parents, and school staff. If you are a school administrator that’s been contemplating using mass texting as a communication tool, there are a number of ways your school can benefit from working with a mobile company. Here are three ways colleges and universities are using mass texting to improve communications.

Simplifying Administrative Processes

Is scheduling your staff meetings always a frustrating challenge? Do you spend hours trying to identify a good date for parent/teacher conferences? Scheduling these things can be a time consuming process. Mass texting can help you streamline the scheduling process for staff meetings and after school events, saving you time and money. Instead of sending an email or putting a paper notice in staff mailboxes and waiting for everybody to respond, you can simply send out a mass text to get a better sense of their schedules almost immediately. Mass texting is a fast and easy way to get a response quickly and get things done.

Sending Appointment Notifications

Life can get busy, and it’s easy to forget about upcoming appointments. If you’ve found that a few of your teachers have unintentionally skipped school-wide events because they were working late or your parent/teacher conferences have been poorly attended, you can increase participation by sending out appointment notifications. Some colleges and universities also distribute appointment reminders to their students via mass text. For example, if a student has a set weekly calculus tutoring session, you may want to schedule a text reminder an hour prior to their appointment. This can help you minimize the frequency of missed appointments, and avoid the hassle of having to reschedule or set aside special one-on-one time to review what happened at a recent meeting.

Distributing Emergency Alerts

In recent years, media reports of tragedies like school shootings and bomb threats have been on the rise. Taking a proactive approach to communication can help you protect your staff and students from harm in the event of emergency. Many high schools, colleges, and universities have paired up with mobile communications providers in recent years to distribute quick alerts via mass text as part of their emergency protocol. When a threat is reported, administrators can get the word out almost immediately. Fast communication via mass text may actually help to save lives at your school if an emergency situation ever occurs.

Use mass texting to open up the lines of communication among teachers and staff.

Mass text messaging has significant benefits for colleges and universities who use it as a communication tool. This particular means of communication can simplify administrative processes, saving your school time and money. You can also use mobile to send appointment reminders to parents, students, or staff members. Mass texting can also be used to distribute emergency alerts. If you are interested in exploring how you can use mass texting for your school, try Group Texting for free today.

Written by MarketingTeam

April 2nd, 2015 at 8:00 pm