Latest Articles

6 Ways Your HR Department Can Use Group Texting

October 18, 2016 by
Group texting does not just provide a way for you to communicate with your customers; it is also an optimal way to communicate with your employees. It is important that you find ways to engage with your employees and ensure they remain aware of all important updates. Your HR department plays a key role in… View Article

Top Motivators for Customer Action with SMS Marketing

October 13, 2016 by
A strong SMS marketing campaign does more than just find ways to communicate with customers and grow the list of people with whom you communicate. It also creates ways for your customers to engage and interact with your company, whether through buying products or attending events. To get the most out of your program, it… View Article

SMS Marketing Message Types to Avoid For a Stronger Campaign

September 27, 2016 by
SMS marketing is a versatile medium ready to be used to send out a variety of message content in almost any business in any industry for any reason. Despite this flexibility, there are still message types that most businesses should avoid. These messages can make a campaign falter rather than achieve the goals set in… View Article

Basics of Measuring Mobile Marketing Success

September 24, 2016 by
There are many analytical tools available to you to measure the success of your text message marketing campaign. With many marketing endeavors, the emphasis is on the return on investment (ROI). However, it is much more important to determine the true effectiveness of your campaign rather than just how good a return you receive. The… View Article

Taking Your SMS Marketing Analytics Further: A Benchmark Guide

September 14, 2016 by
You have been running your SMS marketing campaign for long enough to know exactly to which analytical tools to pay attention to determine how effective your campaign is. Studies have come out touting the high numbers texting has for most of these measurements, but how can you apply these numbers to what you see with… View Article

6 Tips for Reducing Your Group Texting Churn Rate

September 12, 2016 by
No matter how great your group texting campaign, it is inevitable you will have at least some subscribers choose to opt out of your campaign. Others will change their numbers and not tell you, leading to messages bouncing. However, if your campaign starts to falter, then this churn rate is going to increase. There are… View Article