Latest Articles

Pawan Deshpande of Curata on Effective Content Marketing Strategies

February 17, 2017 by
Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications. We recently checked in with Pawan to get… View Article

Mihail Stoychev of iSenseLabs on Using SMS for Marketing

February 17, 2017 by
Mihail Stoychev, co-founder of iSenseLabs, SMSBump and Fwopy, is passionate about working with small and mid-sized businesses and helping them dream big and grow. He loves the kaizen methodology and believes that every process, product and service can be improved and he also believes in hands-on experiences rather than general advice. We recently checked in… View Article

Francisco Calvo of ARlab About the Future of Augmented Reality

February 16, 2017 by
Francisco Calvo is the general manager of Cristaliza, which is the major owner of ARlab. He is an experienced and reputable technology consultant who now focuses on digital transformation. Francisco took some time recently to educate us on augmented reality and how it will change our day-to-day lives in the future. What exactly does ARLab… View Article

The Case for Access in SMS Marketing Campaigns

February 14, 2017 by
Why would you sign up for an SMS marketing campaign? This is a good question to ask yourself as you develop your own text marketing program. Texts give you access to customers — and they get exclusive access to you. Although many consumers are open to receiving texts from businesses, at the end of the… View Article

The Key Elements of Successful Group Texting

January 24, 2017 by
You’ve signed up to start a group texting campaign. You are so excited and ready to hit send on your first text message. Before you jump into your group texting program, it is essential that you set up a strong foundation. Your foundation paves the way to long-term success. With the right structure in place,… View Article

Expert Interview Series: Bill Achola of Billacholla.com On The Effective Use Of SMS Marketing

January 4, 2017 by
Bill Achola is a content marketing consultant specializing in content writing and marketing at Billacholla.com. He works closely with B2B and B2C companies providing the right content that generates traffic and revenues back to their business. What makes SMS marketing more effective than other, more common, strategies like online marketing? SMS marketing has a higher… View Article

How to Create Dynamite SMS Marketing Content

January 2, 2017 by
Like any other marketing project, successful SMS campaigns must have the right ingredients and recipe. Although they may be limited to just 160 characters or less, it remains important to develop strong content that converts customers and builds on your company’s reputation and brand identity. There are five foundational aspects of creating a highly-successful SMS… View Article

SMS Marketing and Gen Z’ers: A Perfect Match for Marketers

December 30, 2016 by
Gen Z’ers are poised to become the next generation of consumers to pay attention to. Many are already in their teen years and spending money on consumer goods and services, making it important to market to them as well as their elders. Brand marketing <> is an essential component of marketing to younger crowds, especially… View Article