Using the right tone in your text message marketing campaigns is important.
Text messaging has become a popular channel for businesses interested in sharing promotional messages with potential customers. But as with anything else, some text message marketing efforts are more effective than others. The success of a text campaign often depends on the tone of the messages created. If your business is interested in exploring mass texting as a means of reaching a broader audience, here are four ways to make sure your texts are pushing the right buttons with potential customers.
Keep Things Conversational
One of the most important things to remember when you’re crafting a text marketing campaign is to keep things conversational. After all, text messaging is about engaging in conversation. If your messages come across as overtly promotional when you’re sharing information about your business, chances are your campaign opt-in rates will be low. Alternatively, if you are too casual, using jokes and humor in your communications, your marketing effort may not be effective either. The key is to strike the right balance. Be friendly but keep things professional for the best return on your investment.
Avoid Industry Jargon
One of the most common traps that marketing professionals fall into is writing for their peers rather than their audience. This holds true with text message campaigns as well. If you want to grab the attention of potential customers, make sure you avoid complex industry jargon. Remember, your target audience is interested in conversational tones. Overuse of industry terms is likely to decrease your campaign opt-in rates and confuse potential customers.
Create a Sense of Urgency
There are few things more appealing than a good deal. If you want to increase your chances of success with your text marketing campaign, creating a sense of urgency is a great way to do it. For example, you might offer potential customers an exclusive discount that’s valid at your establishment for the next 24-hours, or a deal that’s good for one weekend only. Putting a time table on your text message promotions can help improve your conversion rates.
Be Clear and Direct
There’s nothing worse than receiving a confusing text message from an anonymous person or company. If you’re using text marketing to connect with customers, it’s important to be clear and direct in your messages. Use simple, clear language that conveys the benefit potential customers will receive for opting in, and make sure to include your business name in your communications. This will help avoid any potential confusion and frustration, and increase the likelihood that people will actually engage with your business.
Creating a sense of urgency with your texts can increase your chances of success.
Text message marketing is a great way to connect with a broader audience. If you’re thinking about exploring mobile to reach new customers, it’s important to think about the tone of your messages ahead of distribution. Remember to keep things conversational, avoid industry jargon, create a sense of urgency, and be clear and direct with your text communications. These tips will help you improve your opt-in and conversion rates. Interested in text marketing for your business? Try ClubTexting for free today!
Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
Mass texting is a great way to get the attention of potential donors. Photo credits: English106
According to recent data, a whopping 91 percent of adults now own cell phones. If you are interested in connecting with a new audience or reaching existing customers, mobile represents an important opportunity for your business. In recent years, many companies and organizations have been adding mass texting to their marketing toolkits. Approaches vary across industries. For example, a retail business might use mass texting to notify potential customers of a special sale, whereas a non-profit might use the channel to raise money for a specific cause. If your organization is hoping to use mass texting to spur charitable giving, here’s what you need to know.
The Way People Donate Has Changed
A decade ago, telethons and direct mail campaigns were immensely popular channels for non-profit fundraising. But as technology has evolved over time, the landscape has shifted. Online and mobile giving have become more popular with those donating. There are a few reasons for the change. The first is the convenience factor. It’s easier to donate money via direct payment online or through a mobile campaign than it is to write a paper check and wait in line at the post office. People have also become more accustomed to using their cell phones for financial transactions, and transferring money via a mobile device is fast and secure.
Why Mass Texting is Effective
The convenience factor associated with mobile fundraising campaigns cannot be understated. Text message conversations are fast paced by nature. Mobile users typically read and respond to messages quickly. Recent data estimates that 90 percent of people read incoming texts within three minutes of receipt. The immediate nature of this particular form of outreach helps spur charitable giving. People see the text requesting a donation come up on their mobile device, and they can easily respond with a specific amount. The transactions are completed in a matter of seconds.
The Pool of Mobile Users is Large
One of the biggest benefits that comes with using mass texting for fundraising is that campaign creators can reach a broad pool of potential donors quickly. Let’s consider the following example. If you wanted to reach an international audience with a direct mail fundraising campaign, it would take a considerable amount of time to gather necessary information, print materials, and receive responses. Postage and printing costs would also be quite expensive. By comparison, mass texting allows you to reach a broad audience across continents faster than ever before. Most mobile campaigns are also significantly less expensive than traditional direct mail fundraising efforts. If you’re interested in reaching a global audience with an upcoming campaign, mass texting can help you accomplish your goals and connect with international mobile users quickly.
Mobile can be used to spur charitable donations. Photo credit: Peromino
Businesses across industries are using mobile to connect with their audiences in many different ways. Many non-profits are using mass texting to spur charitable donations. If you’re a non-profit director and you’re interested in exploring mass texting for an upcoming fundraising campaign, now is a great time to get started. Mobile usage is on the rise globally. Try GroupTexting for free and see how it can work for your business today!
Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
Holiday shoppers can’t resist a good deal.
For many businesses, the fourth quarter of the year is ripe with opportunity. Consumers are spending more money ahead of the holidays, and brands are coming up with creative campaigns in an effort to grab their attention. If you’re currently in the midst of your holiday marketing efforts, you may want to consider adding mobile to the mix to attract local shoppers. Here’s why text message marketing is a great tool for brands interested in setting themselves apart from competitors this holiday season.
Your customers are texting
In recent years, text messaging has become one of the most prevalent means of communication among mobile users. Texting is quick and effective, and tremendously popular. According to recent data, an average of 8 trillion text messages are sent each year – that’s nearly 22 billion texts per day. These figures are staggering and telling. No matter what type of business you have, your customers are likely communicating via text message. If you’re not reaching them via this channel, you could be missing out on an important opportunity.
People cannot resist a good deal
Whether you’re interested in sharing an exclusive deal for the holidays or creating a limited time offer for customers, one thing is certain: people have a hard time resisting a good deal, especially during the holiday season. Text message marketing is a great way to convey timely information about special holiday promotions that your business is running. It’s effective for two reasons. First, potential customers are already in buying mode. Chances are they are searching for the perfect holiday gifts. This makes it more likely that they’ll be receptive to receiving communications from businesses that are interested in sharing exclusive offers and discounts. It’s hard to ignore a timely message that will save you money on your holiday shopping!
Location-based marketing efforts are effective
Many businesses choose to launch group texting efforts that use location-based features to connect with mobile audiences within a certain radius. For example, a small store in a large mall might work with a communications provider to transmit a text message to potential customers as they’re eating in the food court or walking by their business. This type of location-based text message marketing is an effective way to connect with customers that are nearby. If you want to increase foot traffic to your business this holiday season, consider working with a communications provider and using location-based tools to enhance your text marketing campaign.
Retail spending increases during the last quarter of the year.
Consumers spend billions of dollars during the holiday season, and competition is fierce among brands that are trying to grab their attention. If you are interested in connecting with new customers over the holidays, consider working with a trusted communications provider to develop a text marketing campaign. It makes sense from a practical perspective, as there were trillions of texts sent last year. Your customers are texting. Sharing a timely and appealing deal directly on their mobile devices can help you drive traffic to your business and increase your sales this holiday season.
Author Bio: Jess Shepard is a content writer who enjoys researching and writing about marketing, small business, and entrepreneurship.
Get creative with your mass texting campaign to attract potential customers.
Sometimes thinking outside the box is the best way to set your company apart from the competition. Creative marketing campaigns can help your business stand out in the minds of your customers. If you’re using mobile marketing to promote your company, there are a number of ways you can get creative with mass texting to grab the attention of your target audience. Here are four creative ways to promote your company with your next mass texting campaign.
Brands have been offering customers incentives since the dawn of text message marketing. But just because incentives are offered frequently doesn’t mean they aren’t effective. Rather than offering a run-of-the-mill discount, you can get creative with your incentives to help engage new customers. If data from past campaigns suggests that your customers respond well to an offer like free shipping, you may want to build a mass texting campaign that provides them with free shipping on a future purchase in exchange for opting in. Seeing what has worked in the past can help you develop a creative incentive that will effectively engage your audience.
Personalize your campaign
One of the emerging trends in mobile marketing is personalization. If you want to set your business apart from competitors, consider adding an element of personalization to your mass texting campaign. For example, some brands might request access to a potential customers’ location in order to customize their campaign based on geographic area. Personalizing your mobile marketing efforts can help improve you connect with your customers and reach your campaign goals.
Engage with your customers
Another creative strategy that mobile-savvy businesses use to reach customers is engagement. The idea is simple: ask potential customers a simple question so that they respond and connect with your brand. Rather than just providing them with a basic incentive such as a discount, consider asking how you can help them, how they’re feeling, what their favorite products are, etc. The benefits here are two-fold. This strategy will help customers remember your brand, and the answers they provide can help you personalize your future text marketing campaigns. Remember that text messages are typically a two-way communication tool, so potential customers will likely be receptive to this approach.
Engaging with your customer can help improve campaign effectiveness.
Provide special sneak peeks
People love to feel like they’re getting special access to something. If you are thinking about launching a new mass texting campaign, consider crafting a mobile effort that provides a sneak peek at something interesting. A restaurant or club might share an exclusive look at a new drink menu, or the upcoming music lineup. A retail business could provide a sneak peek at next season’s clothing line. Potential customers will be more likely to engage with your business if you’re providing a unique incentive that gives them exclusive access to something important.
As you’re mapping out future marketing efforts, consider how you can use creative incentives in your text marketing campaigns to reach more customers. Using data from past campaigns, personalizing your marketing effort, engaging in a conversation with your customers, and providing early access to something important can help set your business apart from your competitors. Get started with your mass texting campaign to reach your audience today!
Many smartphone owners use their mobile devices to interact with businesses.
According to recent data from Pew Internet, 90 percent of US adults now own a cell phone and 81 percent of mobile owners send or receive text messages. For businesses interested in generating new leads and cultivating relationships with existing customers, SMS marketing represents an important opportunity. In the past, many businesses relied on short codes to reach customers via text message. But recently, more companies are making the shift towards long codes for marketing purposes. Here are four reasons to love long codes.
Long codes are less expensive
One of the many reasons why businesses love long code campaigns is because they’re less expensive than short code campaigns. Instead of paying a premium rate to lease a short code over the life of a campaign, companies can simply set up a special VoIP-enabled 10-digit phone number at a relatively low cost. The benefits here are two-fold. Not only does it cost less for businesses to set up long codes, customers are less likely to incur fees from their mobile carriers for sending and receiving texts using long codes. This increases the likelihood that your target audience will opt-in to receive communications from your business.
Long code campaigns are easy to create
Some businesses are choosing to move away from short code campaigns because they are more complicated to develop than long code marketing efforts. Long code campaigns can be generated within a day, whereas short codes can take weeks to implement. The main reason for the difference is that businesses need to lease short codes and get approval from communications providers before launching their campaigns. For marketing teams that are interested in getting new SMS efforts up and running quickly, long codes represent an important opportunity.
Broader campaign reach
Short codes cannot be used internationally. While this is acceptable if your business is interested in reaching a U.S.-based audience, many companies prefer the option of connecting with international customers as well. Since long codes are simply 10-digit telephone numbers, companies can use them to reach domestic and international audiences. Many communications companies offer global coverage options which allow businesses to broaden campaign reach with their long code marketing efforts.
Businesses are using long codes to connect with international customers.
A unified communication platform
One of the biggest benefits of long codes is that they’re more versatile than short codes. Long codes can be used for domestic and international text marketing efforts, but they can also be used for voice mail, faxing, and email. Businesses have the option of creating a unified communications platform, using one number for several purposes. This comes in handy if you are interested in communicating with customers through multiple channels.
In recent years, many businesses have been choosing to launch long code campaigns as opposed to short code marketing efforts. There are many reasons to love long codes. These handy codes are less expensive for both companies and customers. Long code campaigns are also easier to create, they can be used to reach international audiences, and they are much more versatile than short codes. Connect with a communications provider to launch your first long code marketing campaign today!
Companies are using mass text messaging to increase poll response rates.
Text messaging has become a popular way for businesses to cultivate relationships with customers. If you’ve ever opted-in to receive text communications from your favorite company, chances are you have participated in a survey about their products or services. Many businesses use mass text messaging to collect valuable feedback from customers and it’s easy to understand why. There are many benefits to gathering customer input this way. Here are the top four reasons to conduct a poll with mass text messaging.
Simple set up
As mobile technology has advanced, setting up a mass text messaging poll has become easier than ever. Many communications providers can work with companies to implement a text campaign in a matter of hours. There’s no complicated setup or long wait times. This is useful for businesses that are interested in taking a hassle-free approach to gathering critical data from customers. If you’re hoping to collect feedback quickly, launching a poll via mass text message can help you accomplish this goal.
Many businesses are making the shift from short code text campaigns to long code marketing efforts. Long code campaigns utilize a 10-digit phone number for communication with customers. Not only are these campaigns simple to implement, they are also relatively inexpensive as compared with short code campaigns and online survey platforms. It’s easier than ever for companies with a limited budget to collect a wealth of valuable information from their target audiences via mass text messaging.
Mass text messaging campaigns are simple to implement.
Easy for respondents
Traditional polls and surveys aren’t necessarily the most effective tools for gathering data from your customers. This is because people often forget to respond, which means companies need to conduct follow-ups to collect the information they need. Text message polls are quick and simple, resulting in increased participation from respondents. Those receiving the communication can simply reply from their mobile device in a matter of seconds. This proves to be useful for businesses interested in increasing response rates on their polls and surveys.
Improved data access
One of the biggest benefits of conducting polls via mass text messaging is that data can be accessed quickly. This is helpful if a company needs timely feedback for a new product launch or for event planning purposes. Instead of having to wait several days – or in some cases weeks – for participants to mail or email their responses, data obtained from mass text messaging is readily available.
More businesses are using mass text messaging to collect valuable input from their customers. Whether you’re interested in gathering data about a new product or you’re conducting a poll about a recent event, mass texting can help you get the information you need to improve your business. Campaigns are simple to implement and affordable. It’s also easy for participants to respond, allowing companies access to data in a matter of moments. If you are interested in conducting a poll via mobile for your business, contact a reliable communications provider to get started.
Do you want to reach more shoppers this holiday season? Bulk text messaging can help you do just that. And with more smartphone users than ever, you’re not limited to certain types of content. You can send links to branded images or videos or simply offer a discount code for online shoppers.
No matter what you do, text messaging is the most reliable way to reach shoppers on the go, with 98 percent of text messages being viewed by the recipients. Here are four ways you can use bulk text messages to market to your customers from Black Friday through the after-Christmas sales.
Jingle their bells with coupons, big sales and warm greetings.
Offer Customers a Coupon or Discount
What do customers want most during the holidays? A good deal. With lots of gifts to buy, people are pinching pennies, so a message that offers them a way to save at their favorite store or restaurant is a great way to encourage holiday business. The redemption rate of mobile coupons is 10 times that of email-based coupons, making bulk text messaging the best ROI for coupon-based shopping incentives.
Notify Customers of a Flash Sale
Whether online or in-store, mobile is the fastest, most reliable way to notify customers of sales with deadlines. Promote a flash sale to bring in shoppers who are on the lookout for deep discounts. Don’t forget to encourage them to share the message with their friends! You can offer a coupon for further savings to customers who tweet about the sale or check-in via their smartphones.
Send a Holiday Greeting
Sometimes, the best way to promote your business is by not promoting it at all. Most people dislike being advertised to, especially during the holidays when they’re inundated with commercials, billboards and in-store ads. A warm greeting can set you apart from the competition. Don’t try to sell anything. A link to a nostalgic image or a family-friendly video clip can provide the gentle nudge that some shoppers need to be reminded of your store or business without blatant self-promotion.
Provide Holiday Tips
Another way to get customers to think about your business during the seasonal rush without seeming too promotional is by providing holiday tips. This can include sending links to lists like “The 10 Hottest Toys for Toddlers,” “How to Trim Your Holiday Meal Budget,” or “5 Stocking Stuffers for Teens.” You can also link to tried and true recipes, craft ideas, winter driving tips and more, depending on the type of business you’re in.
Provide helpful holiday tips to market to customers without seeming overly promotional.
Spending during the Black Friday weekend alone is expected to reach $38.7 billion this year. Those shoppers are looking for deep discounts and holiday steals, and you can rest assured that most of them will have their mobile phones on hand. Make sure you get your message out in time!
For the average mobile user, managing contacts can be a real pain. You forget to delete old numbers, enter some contacts multiple times and generally make a mess out of your contact list. Those problems are compounded for businesses that maintain mobile lists. Yet mobile lists are essential to marketing because users open more than 98 percent of their text messages.
In order to make the most of a mobile user list, it must be highly organized. That requires a lot of work – or does it? Not with a group texting service. Here are three ways group texting makes managing your contacts easier.
Group texting makes managing your contacts easier than ever.
Remove Duplicate Contacts
Duplicate contacts can be a big problem for businesses. Most customers are entered more than once simply because they’ve changed numbers. Some, however, maintain multiple devices. You don’t want to send marketing messages to multiple devices for the same user, though, because the customer may start to consider your messages as spam. A good bulk messaging program eliminates duplicate contacts to clean up your contact lists, ensuring all information is up-to-date.
Add Contacts to Multiple Groups
Consider customers who opt in to your mobile list based on interests. Some will have more than one interest, and you don’t want to miss out on delivering relevant messages to customers who want them. Group messaging programs allow you to assign a user to multiple groups based on source, interests, age, location and other demographics.
Sort According to Interests and Other Parameters
Speaking of lists, sorting contacts by groups makes it easy to target messages to the right people. Users can be grouped according to opt-in source, interests and other parameters, as mentioned above. For instance, you can alert those who’ve signed up for your mobile list through your Facebook page to your latest promotion or discount posted on your page. If you run a boutique and a customer wants to receive promotions on both jewelry and shoes, you can easily add him or her to both lists.
Nonprofits can use mobile user groups to their advantage, too. For example, a person who donates once is more likely to donate again. Keep track of donors according to how many times they’ve given in order to better personalize your appeals for donations.
Group messaging allows business owners to target certain users based on interests.
As you can see, group texting provides several ways to organize and sort contacts to suit your business’s needs. Whether you want to get rid of duplicate users to clean up your mobile list or target particular customers, you can do it easily with a few clicks.
Sign up for a free trial today to see just how easy it is to manage contacts using our group texting features.
Running a promotional contest is a great way to help increase your brand awareness, keep customers engaged, and help develop your customer list.
Group texting is one of the easiest ways to run these contests. Not only is it a snap to keep track of entries and pick winners, but it builds your mobile SMS list up incredibly well. Considering that text messages have a 98% open rate, these lists are invaluable.
Here are three contests that are perfect to run via group texting:
Because text messages are a much more powerful tool than phone calls, emails, or snail mails, getting somebody’s phone number with permission to send them future text messages is striking gold. This is why should consider running your next gift card, merchandise, or other giveaway via text message rather than traditional methods.
The beauty is that you automatically get these numbers for use in future promotional texts, so long as they are given the option to opt out, and don’t choose to do so. Similarly, group texting is a great way to run sales and distribute coupons. By giving customers an incentive to add them to your text message list, you’ll quickly create a priceless database.
Unless they opt out, feel free to send away!
Starbucks kicked off their extremely successful SMS marketing campaign this summer by launching a trivia contest. They offered a Great Gatsby soundtrack to the first 100 responses that knew the first year they offered the Frappuccino. By offering a small prize, they were able to build a huge base for their summer alerts campaign, and continued to offer trivia questions to keep customers engaged.
Even if you don’t have prizes to use, you can still use trivia. People love to answer trivia questions and get a thrill out of knowing they answered correctly. You can start a campaign to offer a 10% or $5 coupon to anybody who answers your questions correctly. Your customers will get a quick thrill, and you’ll get a stronger SMS list, and hopefully more sales!
Daily drawings are a great way to build brand loyalty and keep customers engaged. You can give a special prize out once a day, asking only that customers opt-in once per day. This keeps them coming back every day, keeping your brand fresh in their mind. Sooner than later, they’ll be interacting with you and thinking about you on a daily basis.
Daily drawings can easily be replaced with weekly drawings, or even deals of the week, if you don’t want to give something away each and every day. They key is offering customers incentives to return over and over again.
Daily drawings can help you separate from all the clutter out there!
Looking for more ideas on how to use text message marketing to build your business and keep customers satisfied? Learn how to use SMS surveys effectively by checking out our blog post here!
With the end of the business year approaching, it’s time to take a look at your marketing goals. If some of them are lower than they should be, you’re probably looking for a quick way to boost them. Luckily, a text message service can take care of this for you! Here are 5 marketing goals that you can quickly improve with a great text messaging service:
Reach More People Than Ever
One of the most appealing pieces of email marketing is the ability to reach an incredibly broad audience. You might be surprised to learn, however, that using a text messaging service will help you reach an even larger audience. According to research, there are 1.9 billion email users in the world as of 2014, while there are over 4.5 billion people with subscriptions to mobile devices.
This means that text message marketing will help you reach more than twice as many people as email marketing!
Imagine being able to reach over 4 billion people this easily!
Smash Your Click-Through Rate Goals
As spam filters become more prominent and email users continue to grow wary of opening random emails, email marketing becomes less and less effective. The average email marketing campaign reports an open rate of only 22%, and without a strong email list this can be much lower.
In contrast, SMS messaging campaigns report that a whopping 98% of their messages are opened. No other marketing tool can boast a success rate this high, making text messaging a vital part of any marketing campaign.
Drive Sales Instantly
Traditional marketing campaigns can take a while to deliver, making it somewhat difficult to drive sales at the drop of a hat. Text messaging services, however, are different. Their off-the-wall read rate, combined with their instant delivery, make it possible to reach customers instantly. If you want to drive sales immediately with a special sale, or promote something as quickly as possible, text messaging is the best marketing tool you have.
These are you sales on text messaging services!
Build Brand Loyalty
Forbes.com suggests that three of the most valuable pieces of brand loyalty are relevance, value, and engagement. Because you’re able to deliver your promotions instantly at the peak of their usefulness, you’re building brand loyalty while increasing your sales!
Engage Customers in New and Exciting Ways
Text messaging provides opportunities that other tools simply cannot. Apple, for example, has introduced next technology that tracks your location in their store and sends push notifications about product information and sales.
Other retailers are taking advantage of user’s increasingly short attention spans by using SMS to provide customer satisfaction surveys. Since they’re easy to complete and fit into even the busiest schedule, they tend to get ignored less often than email surveys. Because their length is short and transparent, they result in less incomplete, worthless surveys to sift through.
This might sound too good to be true, which is why we’re happy to let the results speak for themselves! Try Group Texting for free by clicking here!