Latest Articles

SMS Marketing Message Types to Avoid For a Stronger Campaign

September 27, 2016 by
SMS marketing is a versatile medium ready to be used to send out a variety of message content in almost any business in any industry for any reason. Despite this flexibility, there are still message types that most businesses should avoid. These messages can make a campaign falter rather than achieve the goals set in… View Article

Basics of Measuring Mobile Marketing Success

September 24, 2016 by
There are many analytical tools available to you to measure the success of your text message marketing campaign. With many marketing endeavors, the emphasis is on the return on investment (ROI). However, it is much more important to determine the true effectiveness of your campaign rather than just how good a return you receive. The… View Article

Taking Your SMS Marketing Analytics Further: A Benchmark Guide

September 14, 2016 by
You have been running your SMS marketing campaign for long enough to know exactly to which analytical tools to pay attention to determine how effective your campaign is. Studies have come out touting the high numbers texting has for most of these measurements, but how can you apply these numbers to what you see with… View Article

6 Tips for Reducing Your Group Texting Churn Rate

September 12, 2016 by
No matter how great your group texting campaign, it is inevitable you will have at least some subscribers choose to opt out of your campaign. Others will change their numbers and not tell you, leading to messages bouncing. However, if your campaign starts to falter, then this churn rate is going to increase. There are… View Article

7 Ways to Use Group Texting for Your Art Gallery

September 9, 2016 by
Your loyal clients anticipate with excitement anytime your art gallery debuts a new exhibition or places an artist’s work on sale. You want to find ways to engage with potential clients and improve attendance at your events. It is also important that you find ways to ensure that any communication you send to them is… View Article

The Best Offers to Jump Start Your Group Texting Program

September 8, 2016 by
Many businesses rely on group texting as a way to send offers, coupons and other deals to their customers. When you first start out with this new medium, it can be difficult to know exactly what to send. The right offers lead to high redemption rates and an increase in business, while a so-so offer… View Article

What Analytics Should You Use For Your SMS Marketing Campaign?

August 31, 2016 by
As you start your SMS marketing campaign, it is important to create some parameters that help you analyze its effectiveness. There are several different analytic tools from which to choose. Most texting platforms provide several tools as part of your service. It helps to have a better understanding of what they are and what they… View Article

6 Group Texting Statistics That Prove Its Value

August 29, 2016 by
There is always some doubt when adopting a new marketing strategy, as you are unsure whether or not it will provide the promised return. Analyzing statistics provides a key insight into the general effectiveness of a particular marketing tool. The statistics of group texting give little doubt as to its efficacy and value. The following… View Article