No matter what type of content you are creating, it is essential that it is written in your brand’s voice. This includes your SMS marketing. As discussed in a previous post <>, your texting campaigns have the ability to help build your brand. However, to do so they must match the voice of your brand,… View Article
Bill Achola is a content marketing consultant specializing in content writing and marketing at Billacholla.com. He works closely with B2B and B2C companies providing the right content that generates traffic and revenues back to their business. What makes SMS marketing more effective than other, more common, strategies like online marketing? SMS marketing has a higher… View Article
Like any other marketing project, successful SMS campaigns must have the right ingredients and recipe. Although they may be limited to just 160 characters or less, it remains important to develop strong content that converts customers and builds on your company’s reputation and brand identity. There are five foundational aspects of creating a highly-successful SMS… View Article
Gen Z’ers are poised to become the next generation of consumers to pay attention to. Many are already in their teen years and spending money on consumer goods and services, making it important to market to them as well as their elders. Brand marketing <> is an essential component of marketing to younger crowds, especially… View Article
A solid SMS marketing campaign requires strong goals in place. However, many marketers fail to develop objectives and those who do fail to clearly define them. According to a survey by Forrester, a full 57 percent of marketers fail to define their mobile objectives and many who do have vague ones. This makes it difficult… View Article
You have been running your SMS marketing campaign for long enough to know exactly to which analytical tools to pay attention to determine how effective your campaign is. Studies have come out touting the high numbers texting has for most of these measurements, but how can you apply these numbers to what you see with… View Article
You discovered text message marketing and jumped on board, taking the time to do your due diligence before starting your campaign. You saw immediate success, followed by a continued strong participation. Over time, your numbers started to plateau and then dip. This can be a perfectly natural process when you do not continue to nurture… View Article
You have researched SMS marketing and been blown away by its numerous lucrative statistics, such as a 98 percent read rate and 8 times the engagement rate of email. However, to take full advantage of these benefits, you need to have a solid plan and strategy in place. As you prepare for starting your campaign,… View Article
Whether you share a short code or use your own, it is an important component to your SMS marketing campaign. This is the number that your customers text to opt-in or otherwise take part in your texting program. There may come a time where you decide to change it. This could be due to moving… View Article
For your SMS marketing campaign to thrive, you need to have engaged subscribers. You can start by uploading your own contacts, then more will be added as they opt-in to your program. As you continue to promote your texting campaign, you do not want to end up with a disorganized contact list. This makes it… View Article
