When you first started your mass texting program, you most likely worked with just one keyword for simplicity, and perhaps budget reasons. But as time goes by, you may start to notice that you could benefit from tailoring your messages for more specific audiences. This may mean that you can get more out of your… View Article
For any marketing campaign to work, it is essential that you have a keen understanding of your customer’s needs, motivations, and behaviors. One way to gain insight into this is to look closely at the data you capture from your customer interactions. By knowing as much information about your customers as possible, it is easier… View Article
Text message marketing can be a powerful tool, but it takes more than just implementing a program to succeed. There are many marketing mistakes that businesses make that can cause their group texting program to fail. Luckily, you can learn from others by avoiding the most common text marketing mistakes. Forgetting to Add a Call… View Article
Many people choose to live in neighborhoods with a homeowners’ association (HOA) because of the many benefits, including amenities, activities, support, regulations, property value protection, and more. If you live in a community with an HOA, having a channel to quickly communicate with board members is essential. Group texting is an ideal way to communicate… View Article
Businesses can use mass texting to communicate with their customers or they can use it as a marketing tool. Many companies choose to do both. It is important that you recognize the key differences between marketing and communicating via text so that you can ensure your program is accomplishing its goal — whether that goal… View Article
Loyal customers help your business achieve success. They spend more money than one-time customers, and they continue to do so over time. One way to improve customer loyalty is to implement a rewards program. Studies have found that a whopping 82 percent of customers are more likely to shop at a store that offers a… View Article
There are many generally accepted best practices for mass text messaging, but companies also have to establish their own unique program centered around their customers and industry. This means that you may not always follow every general best practice to the letter. However, no matter what type of company or organization you manage, there is… View Article
There are countless types of community organizations, from local charities to national non-profits. Although the missions, members, and activities of every community organization may vary, these groups all have one thing in common: a need to easily communicate with members. Mass texting offers group leaders an efficient way to communicate with their members about special… View Article
Your ads need to grab the attention of prospective customers, but it takes much more than a person’s focus to convert them into a loyal customer. If you want your marketing campaign to be a success and make an impact, it needs to have a solid call to action. This takes the message from simply… View Article
When you get started with SMS marketing, one important component is the number you plan to use. You have the opportunity to use short codes or long codes, depending on the service you choose. Short codes are typically five to six numbers and only used by businesses and organizations for marketing purposes. Long codes are… View Article
