First a quote: Mobile phones are establishing themselves as an important way for retailers to connect with consumers and entice them into purchases, according to a pair of studies released in May 2012. Data from an Ipsos survey finds that within the US, roughly one-quarter of consumers have opened a retail email on their mobile… View Article
Back in December, Mobile Marketer put together a fantastic list of ‘must have stats for 2011.’ Here are a few of our favorites: Mobile advertising will generate $1.23 billion in the United States in 2011 8 trillion texts sent, up 1.1 trillion from last year $3 billion paid by Apple to independent app developers 20… View Article
While we specialize in group texting, we’re always on the lookout for interesting articles about other mobile marketing channels – like QR Codes. QR Codes have gotten a lot of attention and we’re often asked about them. We think they have some great uses, but you need to really consider if they’re the right tool… View Article
If you handle the marketing for a restaurant and you still haven’t developed a mobile marketing strategy, today’s news from OpenTable should be a wake-up call. TechCrunch Reports: Restaurant reservations service OpenTable is launching a completely redesigned mobile website today based on HTML5. The company says it was prompted to make the changes due to… View Article
Former BusinessInsider writer Dan Frommer has put together a compelling infographic over at his new blog SplatF that explains pretty clearly why those who were expecting an iPhone 5 on Tuesday weren’t thinking so rationally: He finishes off with a key bit of analysis: Most people are on 2-year mobile contracts and don’t upgrade every… View Article
The Huffington Post picked up an interesting research report by JD Power about how the evolving ways we use our mobile phones: When it comes to communication, our new motto may well be: text me–don’t tell me. According to new data from J.D. Power, a consumer research and marketing company, Americans are now talking on… View Article
We wanted to quickly followup on our post from earlier this summer, Small Businesses Really Like Mobile with the results of a new study: By the end of 2011, approximately eight in ten small and medium-sized businesses in the United States will pony up and invest in some form of mobile marketing. As the findings… View Article
We’re not sure how we missed this article from July 15th in The Wall Street Journal entitled Now, Even Granny’s Fuzzy Slippers Are Texting You. With a flexible text messaging API, there really is no limits to what you can integrate text messages into: Wireless diapers are the brainchild of a startup called 24eight. Embedded… View Article
We just came across a great infographic at Intuit’s Small Business blog: As adoption of mobile smart devices (smartphones, tablets, and so on) has accelerated with consumers, so has it among small businesses. More and more small businesses are now choosing to liberate their operations from the office desk and take advantage of the anytime,… View Article
The Mobile Marketing Association and ‘CTIA-The Wireless Association®’ issued a joint press release this morning to announce the creation of a joint task force for text-based mobile marketing programs. If you’re not familiar with the two aforementioned groups you can check the bottom of the press release, but in short CTIA represents the wireless carriers… View Article
