If you handle the marketing for a restaurant and you still haven’t developed a mobile marketing strategy, today’s news from OpenTable should be a wake-up call. TechCrunch Reports:
Restaurant reservations service OpenTable is launching a completely redesigned mobile website today based on HTML5. The company says it was prompted to make the changes due to customer demand. Since 2008, the company has seated more than 15 million diners through both its mobile website and apps, representing over $600 million in revenue for its restaurant customers. These days, OpenTable mobile solutions account for more than 1 million diners seated per month.
Whether or not your restaurant uses OpenTable to handle reservations, one thing is abundantly clear: your customers are looking for you on their mobile phones. If you can’t deliver content to them in a format that they can easily consumer on their mobile phone, whether via the mobile web, a mobile app, or via text message marketing, they’ll abandon you for your competitors.
OpenTable also published an interesting infographic about reservation trends: