Mobile usage continues to grow globally. Photo credits: feuillu. The world is going mobile. An unprecedented 91 percent of adults in the United States now own a mobile phone, and that number increases steadily each year. From a business perspective, mobile marketing is becoming increasingly popular with companies that are interested in reaching a growing… View Article
Text message marketing is an effective way to reach Millennial consumers. Photo credits: micurs. Millennials are widely known as one of the most tech-savvy generations. A recent survey estimates that 85 percent of consumers in the 18 to 34 age bracket own smartphones. For businesses interested in reaching this powerful customer segment, mobile marketing is… View Article
Group texts can help your business engage with new customers. There’s a lot of buzz in the mobile marketing world about short code versus long code text messaging. Both are used frequently by marketing teams interested in engaging with potential customers. But there is some confusion about the differences between the two, and whether or… View Article
Contests are a great way to promote your business. Your business just launched its first contest. The prize package is amazing and the entry process is simple. The only issue is that you aren’t getting as many entries as you’d anticipated. Since you’ve already tested out the entry form for ease of use with numerous… View Article
Group texts help people prepare in the event of an emergency. Emergency group text alerts have the potential to save thousands of lives. The immediate nature of text messaging ensures that important alerts are received quickly, and organizations are using mobile to share information in many different ways. College students can sign up to receive… View Article
Mass text messaging can help you reach your customers during the NFL playoffs. The NFL playoffs are among the most-watched sporting events in the United States. For many sports bar owners, January and February mean big business. Football fans are looking for a fun place to enjoy the games with friends, and the competition can… View Article
