Tag Archive: text messaging campaign

5 Common Reasons Why Mobile Subscribers Opt-Out

June 28, 2015 by
No matter what you do, there will always be some subscribers who choose to opt out of your mobile campaign. The opt out rate for mass text messaging is relatively small, approximately 3.7 percent, according to a study by Hello World. Although opt out rates are typically low, it’s important to do what you can… View Article

Respect and Text Marketing: What’s the Connection?

May 26, 2015 by
“The customer is always right” is a well-known mantra used across industries as a way of demonstrating the importance of treating customers with respect. Any time you start a new marketing campaign, respect has to be considered in the planning process to ensure that you do not unintentionally chase away customers. Mass SMS campaigns can… View Article