SMS marketing has massive potential to take your business to the next level. Text messages have a high open rate and response rate. However, you are limited to just 160 characters, which makes it difficult to create the perfect message. Do you struggle with sticking to 160 characters to get your point across? The following… View Article
There are many factors involved in developing dynamite content for your texting campaign. You need to have the precise words that detail the right message so that you get the response you want. However, this can be difficult because it is a short-form communication channel. With text messages’ limit of 160 characters or less, you… View Article
Niraj Ranjan Rout is the founder and CEO of Hiver, an app that turns Gmail into a powerful customer support and collaboration tool. We recently checked in with Niraj to learn more about Hiver and why tools like it and text messaging are essential for customer support and marketing. Here’s what he shared: Can you… View Article
Text messaging for businesses and organizations does not just have to be about marketing. Mass texting provides an easy way to communicate with everyone in your organization, school, or business to provide them with essential information. It comes in handy when you need to send out emergency alerts about the weather or some other potentially… View Article
Most nonprofit organizations rely upon the generosity of their donors. Fundraising campaigns can be difficult to promote and sometimes cost more than the resulting donations. Group texting offers a way to promote your fundraising campaigns while also offering an easy way for donors to contribute. It is a cost-effective way to communicate with your donors… View Article
Many people choose to live in neighborhoods with a homeowners’ association (HOA) because of the many benefits, including amenities, activities, support, regulations, property value protection, and more. If you live in a community with an HOA, having a channel to quickly communicate with board members is essential. Group texting is an ideal way to communicate… View Article
Loyal customers help your business achieve success. They spend more money than one-time customers, and they continue to do so over time. One way to improve customer loyalty is to implement a rewards program. Studies have found that a whopping 82 percent of customers are more likely to shop at a store that offers a… View Article
There are countless types of community organizations, from local charities to national non-profits. Although the missions, members, and activities of every community organization may vary, these groups all have one thing in common: a need to easily communicate with members. Mass texting offers group leaders an efficient way to communicate with their members about special… View Article
In the past few years, text marketing has started to surpass email marketing as the go-to way to communicate with customers. Although many companies have jumped on board, exponentially increasing the amount of mobile marketing spending, many remain unsure whether or not it is a beneficial marketing channel. The following statistics demonstrate text message marketing’s… View Article
Graham Jones is a Thought Leader on Internet Psychology and has extensive experience helping businesses understand the behavior of their customers. To learn more about Graham, visit his website at www.grahamjones.co.uk. Text messaging is so popular that we must like it. Otherwise, surely we would avoid it. With billions of text messages sent each day,… View Article
