For the average mobile user, managing contacts can be a real pain. You forget to delete old numbers, enter some contacts multiple times and generally make a mess out of your contact list. Those problems are compounded for businesses that maintain mobile lists. Yet mobile lists are essential to marketing because users open more than… View Article
There are many factors involved in developing dynamite content for your texting campaign. You need to have the precise words that detail the right message so that you get the response you want. However, this can be difficult because it is a short-form communication channel. With text messages’ limit of 160 characters or less, you… View Article
Have the many benefits of SMS marketing, such as high open and conversion rates, piqued your interest? As a potential first-time user of this channel, you probably have several questions about it. There is a lot of information swirling around about text marketing, so it is important that you have your facts straight before you… View Article
Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications. We recently checked in with Pawan to get… View Article
No matter what type of content you are creating, it is essential that it is written in your brand’s voice. This includes your SMS marketing. As discussed in a previous post <>, your texting campaigns have the ability to help build your brand. However, to do so they must match the voice of your brand,… View Article
Bill Achola is a content marketing consultant specializing in content writing and marketing at Billacholla.com. He works closely with B2B and B2C companies providing the right content that generates traffic and revenues back to their business. What makes SMS marketing more effective than other, more common, strategies like online marketing? SMS marketing has a higher… View Article
The holiday season is almost here, so it is time to start planning a stellar campaign to ensure you make the most of it. SMS marketing provides a way to increase sales and reach a broader audience so that you will achieve all your goals this season. Rather than sending the same old tired content… View Article
Andy Shore is the real boy behind Benchmark Email‘s Ask Andy cartoon web series, host of the Heart of Business podcast, blog editor, website copywriter, social media personality and the great smile you remember from that recent trade show, expo or conference. You first got involved with Benchmark email when you replied to a job… View Article
Text message marketing has several lucrative benefits, such as a high open rate and engagement rate. To get the most out of these potential benefits, it is important that you have a clear, defined objective in mind. The majority of marketers run a campaign with no idea of the purpose behind it. Do not be… View Article
SMS marketing is a versatile medium ready to be used to send out a variety of message content in almost any business in any industry for any reason. Despite this flexibility, there are still message types that most businesses should avoid. These messages can make a campaign falter rather than achieve the goals set in… View Article
