Understanding current laws about mobile marketing can help protect your business from legal threats. Mobile technology changes quickly, and so do the regulations for businesses using it as a marketing tool. If your company relies on mass text messaging or another form of mobile marketing to connect with your customers, understanding the laws is critical…. View Article
Before smartphones became popular, flip phones were a must-have for mobile users. Mobile technology has advanced at the speed of light over the past decade. But ten years is just a blip on the radar in the grand scheme of things. While mobile phone adoption has soared globally, the technology itself is still in its… View Article
Mobile usage continues to grow globally. Photo credits: feuillu. The world is going mobile. An unprecedented 91 percent of adults in the United States now own a mobile phone, and that number increases steadily each year. From a business perspective, mobile marketing is becoming increasingly popular with companies that are interested in reaching a growing… View Article
Text message marketing is an effective way to reach Millennial consumers. Photo credits: micurs. Millennials are widely known as one of the most tech-savvy generations. A recent survey estimates that 85 percent of consumers in the 18 to 34 age bracket own smartphones. For businesses interested in reaching this powerful customer segment, mobile marketing is… View Article
